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COMM 202tutorial 1: intro & LinkedInT27 & T34
Minyoung Hwang
agenda• who am I? why am I here?• course expectations• action items• LinkedIn
who am I?
PRE-UBC
Year 1 Year 2 Year 3 Year 4 Year 5
COMM 202
Brand Management Mentorship Program
COMM 101 & 202
what else?• Co-op• Exchange• Cool Courses @ Sauder• Marketing• Traveling• Living in Toronto• English As A Second Language• Brand Management Mentorship Program• Case Competitions• Entrepreneurship• Performing (Singing, Piano, Musicals)• Teaching & Mentorship• Movies• Dogs
why am I here?
who are you?how do you want to brand yourself?
one on ones• Sign up for a 10-minute chat with me! Link will be
sent out via email
• Chat about:• COMM 202 (What are you excited about? What are you
nervous about?)• Your career goals? Or goals for this semester?• Anything we have in common or you’re interested in!
student advisory committee• email [email protected] by Friday,
January 20th @ 11:59pm with a brief intro of yourself and an explanation of why you would be an excellent SAC Member including your tutorial section, TA Name and the subject line: 202 SAC Application.
contact me!Minyoung [email protected] your tutorial section
General/Administrative [email protected]
Office Hourssign up on COOL. search “202”. find date and RSVP.
Questions?
course expectations
treat this course like a…
a safe place to practice
the hustling continues after 202
professionalism10% of your grade!
Be present
Contribute and spark
conversation
In class/email etiquette
Come punctual and
prepared!No
technology
class prep assignments• Each tutorial you will prepare one assignment
• Each assignment is worth ~2% for a total of 15% in the course
• Assignments will be collected in the first 5 minutes of class. All assignments handed in late will receive a grade of zero!
LinkedIn Profiles
LinkedIn versus resume• LinkedIn is social!
o be personable, speak in first person, show your personality (conversational)
o more flexibility & creativity
• LinkedIn is all about you! o your profile is tailored to your professional brand more so than to a
companyo include broader experiences, projects, skills, and interests in a variety
of formats o written documents are formal, company-specific, direct ask and
intention
before we startturn off “Notify your network” when making many small changes
don’t mark a connection request as “I Don’t Know” unless they are negatively impacting you
• after too many IDK’s, LinkedIn will ban them from the network
found on the right side of your profile under “Who’s Viewed
your Profile?”
2. Attention Grabbing Headline
1. Professional Headshot 3. Complete Experiences
4. Connections, Contact Info, Customized URL
5. Interesting summary showcasing personality!
key elements of
a profile
professional-looking headshot• reasonably close-
up (from the shoulders up)
• high quality, good lighting, looks like you!
headline• it is your 120
character hook• should be about
what you do• be memorable and
enticing people to look at your profile
headline
headline
summary• 2,000 characters to summarize your background and future
goals
summary elementsshowcase personality & brand think cover email… make it
conversation
leverage your hook – grab their attention
background = skills + accomplishment
summary
summary: what to write abouteducation what you’re about: personal
work style, character traits
awesome facts about yourself or accomplishments
additional portfolio links or platforms
summary
professional experience
include all roles in reverse chronological order
use accomplishment statements
show examples of your work i.e. videos, awards,
presentationsbe concise! get to the point
resume to LinkedIn
other components• experiences
o try not to copy-paste from your resumeo talk about the challenges you faced and a couple key winso prove your accomplishments by showing examples of your work (i.e. video
projects, presentations, photography…)
• educationo join UBC and Sauder (AND the alumni communities!)
• honours/awards
other components• projects
o list academic or extra-curricular projects as you see fit• skills
o searchable, so aim for brand-specific not generic• influencers
o follow your idols! Helps others to see who inspires you
action items• Sign up for one on one meetings!
• Interview Stream due Sunday, Jan. 22– Instructions on Course Blog
• Next week: Lecture
Puppy of the week!
