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Mint Cred 2012
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PresentingMint Marketing ServicesMint Marketing Services
Credentials Portfolio
About Mint• Mint Marketing Services is a professionally
managed, sharp focused BTL agency.
• Part of Arms Communications, a 28 yr. old &
well respected advertising agency
Our ‘Minty’ Offerings• Product Launches/ Press Launches
• Product Promotion Shows
• Road Shows
• Exhibition & Conferences
• Retail Promotions
• Dealer Meets
• OOH
• Creative Services
Our ‘Minty’ Edge• Being part of an established agency,
- experienced brand managers
- senior creative personnel
- knowledge & resources from our global
alliances
Our Mint Cocktail• Combination of some of the most
experienced creative personnel in the business……………….
• …………..and the most enthusiastic new talent in the business
A taste of our ‘minty’ success:
Minty Fresh Launches
The Launch of any product or service should reflect the
brand’s image, aspirations and target audience
PIONEER INDIA PRODUCT LAUNCHPIONEER INDIA PRODUCT LAUNCHPRESS CONFERENCE - 2012PRESS CONFERENCE - 2012
PIONEER INDIA PRODUCT LAUNCHPIONEER INDIA PRODUCT LAUNCHDEALER CONFERENCE - 2012DEALER CONFERENCE - 2012
PIONEER INDIA PRODUCT LAUNCHPIONEER INDIA PRODUCT LAUNCHPRESS CONFERENCE - 2011PRESS CONFERENCE - 2011
PIONEER INDIA PRODUCT LAUNCHPIONEER INDIA PRODUCT LAUNCHDEALER CONFERENCE - 2011DEALER CONFERENCE - 2011
DORMEUIL INDIADORMEUIL INDIAPRESS LAUNCH OF WORLD’S MOST EXPENSIVE SUIT
PIONEER INDIA LAUNCH EVENTPIONEER INDIA LAUNCH EVENTPRESS CONFERENCEPRESS CONFERENCE
PIONEER INDIA LAUNCH EVENTPIONEER INDIA LAUNCH EVENTDEALER MEETDEALER MEET
LAUNCH OF WORLD’S MOST EXPENSIVE FIBRE @ RS. 30 LACS PER SUIT LENGTH FROM
HOLLAND & SHERRYHOLLAND & SHERRY
A B GRAIN SPIRITSA B GRAIN SPIRITSPRESS LAUNCH OF MASTER MOMENT WHISKY
SADHRTA SAMINASADHRTA SAMINA LAUNCH OF PREMIUM SLEEPING SYSTEM
AT HOTEL INTERCONTINENTAL, MUMBAI
V G BUILDTECHV G BUILDTECHBHUMI PUJAN & LAUNCH OF SHREE GOPAL GAYATRI LOK II
RUDRAPUR
KUVERA PROPERTIES IRELAND KUVERA PROPERTIES IRELAND PRESS TRIP DELHI-RUDRAPUR-NAINITAL-DELHI
ECCO SHOESECCO SHOESLAUNCH OF PREMIUM DANISH SHOE BRAND
FIRST CONCEPT STORE IN INDIA
TATVAM VILLASTATVAM VILLASLAUNCH OF PREMIUM PROPERTY
FROM VIPUL GROUP
AERENS EUROPARK Shopping Mall AERENS EUROPARK Shopping Mall LAUNCH EVENT – PRESS CONFERENCE
VANQUISH VANQUISH LAUNCH OF INDIA’S MOST EXOTIC SUIT LENGTH
FROM DORMEUIL BIRLA VXL
Roadshows
A road show is an opportunity to demonstrate to the TA
‘face to face’ the benefits of your product. It is critical
to ensure this is engaging, entertaining, informative
and leaves the customer with a positive brand
experience.
LINKSYS BY CISCOLINKSYS BY CISCOGURGAON ROAD SHOW60 Days – 20 Locations
AB GRAIN SPIRITSAB GRAIN SPIRITSPUNJAB ROAD SHOW
30 Days – 30 Cities – 90 Locations
FUJITSUFUJITSUPAN INDIA - MALL SHOWS
PIXION PRODUCTION PIXION PRODUCTION PRE-RELEASE PROMOTION OF HINDI FEATURE FILM
VICTORIA NO. 203VICTORIA NO. 203
TOSHIBATOSHIBAMALL SHOWS
HCL – INTELHCL – INTELALL INDIA PC ROAD SHOWS
Trade Shows
Trade shows/ conferences are very important in the marketing calendar. You are striving for attention in a crowded environment full of
competitors. The challenge is to stand apart to attract and be engaging to retain.
SURYA ROSHNISURYA ROSHNILED ExhibitionLED Exhibition
AB SUGARSAB SUGARSIND SPIRIT 2009
AT RENAISSANCE, MUMBAI
IGLIGLIND SPIRIT 2008
GSKGSKPEDICON
GSKGSKPEDICON
RELAXO FOOTWEARRELAXO FOOTWEAR IITF
RELAXO FOOTWEARRELAXO FOOTWEAR IITF
TOSHIBATOSHIBAIT FAIR 2007
TOSHIBATOSHIBAIT FAIR 2006
Audience Contact Programs
Events designed to enhance the customers’ experience with the brand, employee motivation programs or dealer meets. Each audience is critical to the success of a brand
and has to be courted accordingly.
PIONEERPIONEERPAN INDIA DEALER
MEETS
NIKONNIKONPAN INDIA DEALER MEETS
AUDI A4AUDI A4KANPUR CLUB
ONGCONGC Petroleum Journalist MeetPetroleum Journalist Meet
MASTER MOMENTSMASTER MOMENTSBAR PROMOTION AT SCORE, CHANDIGARH
TATA-AIGTATA-AIGCRAFT & MAGIC WORKSHOP
FOR HNI CLIENT’S KIDS
TATA-AIGTATA-AIGMOVIE SCREENING FOR BUSINESS PARTNERS
HSBCHSBC FAMILY DAY
ESCORTESCORTDDEALERS MEET AT HOTEL RAJ HANS
ESCORTESCORTVVENDORS MEET AT TIVOLI GARDEN
AERENS EUROPARKAERENS EUROPARKINVESTOR MEET AT CONSTRUCTION SITE
RETAIL MANAGEMENT
LINKSYS POP & MERCHANDISING ACTIVITYLINKSYS POP & MERCHANDISING ACTIVITYPAN INDIAPAN INDIA
TOSHIBATOSHIBAPAN INDIA ACTIVITY
TOSHIBATOSHIBATRIO OFFER
CONSUMER PROMOTION PROGRAM
TOSHIBA SHOP SIGNAGESTOSHIBA SHOP SIGNAGESNorth IndiaNorth India
PIONEER SHOPPIONEER SHOP Shop BrandingShop Branding
FUJITSUFUJITSUDELHI NCR SHOP BRANDINGDELHI NCR SHOP BRANDING
LINKSYS PRODUCT DISPENSERLINKSYS PRODUCT DISPENSER Fabrication and Distribution PAN IndiaFabrication and Distribution PAN India
JAGATJIT INDUSTRY LIMITEDJAGATJIT INDUSTRY LIMITED CHANDIGARHCHANDIGARH
FITRITE RETAILS SHOP BRANDING FITRITE RETAILS SHOP BRANDING CONNAUGHT PLACE SHOP CONNAUGHT PLACE SHOP
TOSHIBATOSHIBA STORE INAUGURATION
Outdoor Branding
NIKONNIKONPAN INDIA OUTDOOR BRANDINGPAN INDIA OUTDOOR BRANDING
36ft x 20ft 20ft x 20ft
10ft x 20ft15ft x 20ft
West Bengal
Kerala
15ft x 20ft 10ft x 20ft
10ft x 20ft30ft x 30ft
Kerala
West Bengal
Hyderabad
20ft x 20ft 10ft x 10ft
Maharashtra Uttar Pradesh
10ft x 40ft
West Bengal
Uttarakhand
10ft x 20ft
10ft x 20ft
Karnataka
20ft x 15ft
Punjab20ft x 10ft
PIONEERPIONEERPAN INDIA OUTDOOR BRANDINGPAN INDIA OUTDOOR BRANDING
10ft x 20ftMumbai
40ft x 20ftPune
25ft x 12ftBangalore 15.5ft x 4.7ft Bus
shelterDelhi
AB GRAINS (MASTER MOMENTS)AB GRAINS (MASTER MOMENTS)OUTDOOR BRANDING NORTH INDIAOUTDOOR BRANDING NORTH INDIA
CREATIVE INDIA CREATIVE INDIA PAN INDIA SHOP BRANDINGPAN INDIA SHOP BRANDING
• Branding of ‘Creative Technology’ on Mumbai Branding of ‘Creative Technology’ on Mumbai Buses and Buses and Delhi Metro Delhi Metro
EROS GROUPEROS GROUPDELHI NCR OUTDOOR BRANDINGDELHI NCR OUTDOOR BRANDING
10ft x 20ft
10ft x 20ft
Faridabad
Dwarka
10ft x 30ft
Manesar
BOURN HALLBOURN HALLKERALA OUTDOOR BRANDINGKERALA OUTDOOR BRANDING
15ft x 20ft
Kerala
CREATIVE SERVICES
ICICI BANKICICI BANKDesigning and making of POP items
Flyers
Standee
Tent Cards
Posters Banners
EDM
E-Banner
Landing page
LINKSYS BY CISCOLINKSYS BY CISCODesigning and making of POP items
Poster
Flier
Brochure Front and Back
Standee 4x2ft
Bunting
Header Board
Shelf Strip
Well we really can’t stop blowin’ our horn…
RANBAXYRANBAXYAT CSI MEET, ASHOK HOTEL
CANONCANONBANKTECH EXHIBITION
AT TAJ LANDS ENDS, MUMBAI