DECEMBER NEWSLETTERPresentation for: Industry Insights readersDate: December 2011Presentation by: Chris Rogers and Russell Fenner

SOURCES OF INFORMATION

• Key issues: which are the best publications to find information, and what’s the best way to read it – print or digital?

• You can help us settle the debate, by answering our question on LinkedIn

• LinkedIn / Answers / Conferences and Event Planning

Sources of information

For print:

• Not lost in my inbox• Prefer to read a hard copy

• Favourite sources of information:• Stand Out magazine

• Conference News magazine

• Exhibition News magazine

Sources of information

For digital:

• Easy to consume on the move• RSS feeds and email alerts sends me the most relevant

information• Sound and video makes content more engaging

• Favourite sources of information:• www.conventions.net

• www.eventindustrynews.co.uk

• www.eventmagazine.co.uk

Sources of information

INDUSTRY INSIGHTS – NEWS UPDATE

• The 23rd European meeting and events tradeshow (EITBM) in Barcelona closed with an estimated 15,300 industry professionals in attendance - a 10% rise on last year.

• Zibrant makes three new appointments to its Board of Directors. UBM has announced James Samuel as the new event manager for International Confex. He replaces Alison Willis, who quit the post at UBM in September to become commercial director at Brand Events. Marketing Leeds also made an appointment, and Vinopolis and Convivial London Pubs also made changes.

• It has been reported that internal conferences and events are on the increase, particularly along the supply chain, in an effort to improve business performance for everyone.

• ORM London announced the launch of Event Check-in, a new iPad app that aims to streamline the event check-in process.

• It’s not just registration where delegates could benefit from App technology, as the ‘Dynamic iPad App’ from Concise tries to make presentations more engaging.

• But apps aren’t the only way to bring technology to your event, as National Radio Bank are trying to bring two-way radios into the 21st Century.

Industry news update

PRICING YOUR EVENT

• Is it ‘cynical’ to start with a ticket revenue target and divide that by the number of expected visitors?– Gives a guide as to the potential profitability of the event

• Account for two costs– Fixed– Variable

• Develop a ‘cost plus’ pricing model?

• Inevitably, price should always come down to research…

Pricing your event

• Based on your research: Strategies include…– Match the price of competition

– Price leader (undercut competition)

– Differentiate (price skimming) – add greater value than competitors

• Beware discounting!– You reduce value of content in eyes of delegates

– Impossible to turn back

– Require more full price delegates, probably from those that require most marketing resource

• Price influencers– Take into account criteria such as who shall collect payment, where,

when and how should payment be made

Pricing your event

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