Who b Keith?

10.7.08

FamMan

JamMan

WerknMan• Digital refugee, brand alchemist

• Founded MAGNET magazine

• K2 Design, Ogilvy, R/GA, InFocus, etc.

• Livin large at the intersection of culture, business and technology

Y Here?

• Lead strategic engagements by:– interpreting client business and communication objectives,

– understand brand strategy and audience behavior,

– create trans-media insights, and – develop communications concepts

Director of Strategy is a friend

Brand X

Customers

Employees

Press

Analysts

Trade Associations

Thoughts

Partners

Bloggers

Schools

REPUTATION ECONOMY

Agencies as “Architects of Participation”

ecosystems designed for

user contribution

!WutHappenin?

Quick Response (QR) Codes:

Users with a camera phone equipped with the correct reader software can scan the image of the QR Code causing the phone's browser to launch and redirect to the programmed URL

!WutHappenin?consumers to customize their kicks with colors from the real world. Take a photo with a mobile phone, text message it to a designated number, and Nike will extract the two dominant colors from the scene to create a pair of classic 1985 Dunk high-top basketball sneakers.

!WutHappenin?

Weardrobe.com

Brand e l as ticit y

Nestle enters “Beauty Food” segment with Glowelle –drinkable skin care

Offered exclusively at Neiman Marcus

Available in powdered form also!

Letzcunverse!

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