Mike Mayes Product School Presentation Consumer-v-Enterprise in Product Management

It’s All the Same: Consumer and Enterprise Product Management

/Productschool @ProductSchool /ProductmanagementNY

It’s all the same.

Enterprise and Consumer Product Management

CIRCAVISO // @michaelmayes

15+ years of product, design, UX …

Circaviso Workmarket

GLG Capital One

… University of Virginia - Architecture

Mike Mayes


…

CIRCAVISO


…

Fandango (MGO) …

CreativeDistrict BuildFair Twenty20 TruBrain

Technicolor ADP

… theAudience

Hirabl ClearServe

Consumer Enterprise

But I’ve only worked at (enterprise company)…

I want to do product at (consumer startup)


But I’ve only worked at (enterprise company)…

I want to do product at (consumer startup)


enterprise

consumer


“ Product management is an organizational lifecycle function within a company dealing with the planning, forecasting, and production, or marketing of a product or products at all stages of the product lifecycle. Similarly, Product Lifecycle Management (PLM) integrates people, data, processes and business systems. “

@wikipedia

Product Management


what is product management?

Source:martin eriksson http://www.mindtheproduct.com/2011/10/what-exactly-is-a-product-manager/

CONSUMER


B2C, C2C, B2B2C…

CONSUMER


CONSUMER


CONSUMER


CONSUMER


CONSUMER



ENTERPRISE


B2B, B2B2B…

ENTERPRISE


Microsoft to buy LinkedIn for $26.2 billion

Dell to buy EMC for $67 billion

Avago Ltd. buys Broadcom Corp. for $37 billion

Google Inc. buys Motorola for $12.4 billion

Hewlett-Packard buys Autonomy for $10 billion

Microsoft Corp. buys Skype for $8.5 billion

Oracle Corp. buys Sun Microsystems for $7.4 billion


ENTERPRISE


New!

ENTERPRISE


New!

ENTERPRISE


New!

It’s all the same.



… the study and application of object-oriented building techniques, where building components are pre-designed / pre-engineered / pre-fabricated for inclusion in joint-based

(linear element), panel-based (planar element), module-based (solid element), and deployable (time element)

construction systems.

The Kit of Parts


…

Source: http://www.harvarddesignmagazine.org/issues/19/kit-of-parts-conceptualism-abstracting-architecture-in-the-american-academy

http://www.harvarddesignmagazine.org/issues/19/kit-of-parts-conceptualism-abstracting-architecture-in-the-american-academy

The Kit of Parts


…

Source: http://www.harvarddesignmagazine.org/issues/19/kit-of-parts-conceptualism-abstracting-architecture-in-the-american-academy

Doors

Windows

Walls

Beams

…

http://www.harvarddesignmagazine.org/issues/19/kit-of-parts-conceptualism-abstracting-architecture-in-the-american-academy











Your kit of parts is what you make of it.



Project Lifecycle


…

Research Strategy Design Build Launch Analyze Optimize

Project Lifecycle


…


Competitive mapping Stakeholder interviews Background strategy

User Personas Business goals Brand strategy UX strategic drivers Messaging and voice

Site map UX prototype User interface concepts

Project Lifecycle


…


Competitive mapping Stakeholder interviews Background strategy

User Personas Business goals Brand strategy UX strategic drivers Messaging and voice

Site map UX prototype User interface concepts

things in your kit!


Trello / Jira / Rally / Pivotal Slack / Intercom / Mailchimp

Sketch / Photoshop / Illustrator Google Docs / Quip

Mixpanel / Optimizely / AppCues …

Agile / Design Thinking

Tools in your Kit


…

Strategy & Roadmap Customer Experience

Requirements Gathering Design sprints

Prototypes / UX Product - Market fit

Analytics Growth hacking

Stuff you do every day


…

Do marketing HTML/CSS

Build spreadsheets Growth hack

Create prototypes Design

Write copy Know sql, hadoop, postgres

Some product people…


…

Be a design thinker. Solve problems. Help people.

Develop your kit of parts


Customer experience maps for

buying a phone vs

operating trains

CIRCAVISO // @michaelmayesSource http://blog.uxeria.com/wp-content/uploads/2015/09/8.jpg http://www.servicedesigntools.org/sites/default/files/res_images/Workshopslides_jeu-8_0.jpg

http://blog.uxeria.com/wp-content/uploads/2015/09/8.jpg

http://www.servicedesigntools.org/sites/default/files/res_images/Workshopslides_jeu-8_0.jpg

ARR / MRR Freemium Conversion %

Users per acct Purchase abandon rate

Avg purchase $ Repeat users

Avg contract value CAC LTV

User Analytics


…

Active users Photos posted

Posts liked Shopping cart abandon rate

Avg purchase $ Repeat users

CPM CAC LTV

Mockups and Prototypes








…

Be a design thinker. Solve problems. Help people.



User onboarding Profile management Upset from freemium Photo uploads Sharing and permissions Commenting Creating content



Email preferences Credit card mgmt Shopping cart flow Search Browse Navigation Messaging / Inboxes


Example: Shopping Cart Flow


Example: Shopping Cart Flow


Example: Messaging


Example: Messaging

User onboarding Profile management Upset from freemium Photo uploads Sharing and permissions Commenting Creating content



Email preferences Credit card mgmt Shopping cart flow Search Browse Navigation Messaging / Inboxes

Context Empathy Voice of the Customer



Intent Goals Measurement

Enterprise software doesn't have to suck


Upcoming Courses

Los Angeles

Apply Atwww.productschool.com

Weeknight cohort (Santa Monica):

November 29 - February 2 Tuesdays and Thursdays from 6:30pm to 9:00pm

Weekend cohort (Downtown LA):

December 3 - February 11 Saturdays from 9:30am to 3:30pm

www.productschool.com

www.productschool.com

Upcoming Workshops

Sept 29: How to become a Product Manager (Downtown LA)

Oct 5: Prototyping: How to create a website or mobile app without coding

Oct 6: How to become a Product Manager (Santa Monica)

Oct 12: How to become a Product Manager (Santa Monica)

Oct 13: The Rise of the Digital Nomad

RSVP on Eventbrite