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Middle East Mobile Marketing Trends 2015
Lebanon | Mar Roukouz Center, 2nd Floor, St. Rock Street, Hazmieh, BEIRUT | T/F: +961 5 951343E: [email protected]
UAE | Office # 416, Churchill Executive Tower, Business Bay, DUBAI | T/F: +971 56 9498 053 E: [email protected]
The Mobile Content Marketing Revolution
Content marketing will continue to be a huge initiative in 2015, and Marketers need to
make mobile marketing a priority.
Mobile + Content Marketing = the Future
72% of adults are sending or receiving personal emails via Smartphone each week, it’s crucial that brands optimize their marketing emails for mobile use.
Mobile usage is rising in Middle East Middle East and Africa (average annual mobile users growth rate 8,5%) growth followed byAsia Pacific (average annual mobile users growth rate 5%) lead the regional mobile users’growth.
Mobile payments platformgrows in the Middle East
T-Pay is currently availablein the UAE, Saudi Arabia,Egypt, Bahrain, Kuwait,Algeria, Jordan, Palestineand Qatar in addition toLebanon with Sudan andIraq.
Why Mobile Marketing Becoming Popular?
- Directly targeted- Easy to measure ROI- Almost everyone has a Smartphone- High levels of engagement
Advantages of Mobile Marketing- Online mobile advertising- Geo-targeting- Mobile shopping
Everything depends on your mobile strategy goals
Everything depends on your mobile strategy goals. We know that consumers usedifferent devices in different context and mobile user can be in the end of buying cycle.You can never know. But being prepared helps you reach to different client profiles.
Need to know more about Mobile trends 2015?
1-Phablet – Between Smartphone and tablets.2-Mobile payments could begin to gain traction.3-Non mobile optimized sites will be at a disadvantage.4-Mobile marketing and advertising spend increases.5-Mobile Video is the Future.
Lebanon | Mar Roukouz Center, 2nd Floor, St. Rock Street, Hazmieh, BEIRUT | T/F: +961 5 951343, E: [email protected] | Office # 416, Churchill Executive Tower, Business Bay, DUBAI | T/F: +971 56 9498 053, E: [email protected]
