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NEW FRONTIERS LECTURE SERIES
September 26, 2011Noah Babcock
NxtGen Marketing
@NxtGenMarketing & @NoahBabcock
NOAH BABCOCK
ROAD TO NXTGEN MARKETING
HOW I BUILT NXTGEN MARKETING
CAME TO THE REALITIZATION 1. Small Business Owners are Busy2. Internet can be very complicated to
understand3. Knew was Important But who has the time
MY OUTLOOK I Love the Internet I Hated my Job I was Willing to Learn
FOUND MY NICHE
HOW I BUILT NXTGEN MARKETING
Evolution of NxtGen1. Internet Marketing2. Web Design3. Search Engine Optimization4. Social Media5. Found Focus6. Future of NxtGen
SOCIAL MEDIA
BENEFITS Standout In Increasingly Noisy World Rise In SEO Reduced Marketing Expenses True Location Focus Brand Management Innovation Competitive Research
SOCIAL MEDIA-ENGAGEMENT
# Friends vs Quality of Friends
“The Last 5 years were spent building the connections. The next will be spent on engagement and how deep one can go”
SOCIAL MEDIA- ENGAGEMENT
Engagement is the Key to Social Media Without it, no better then Newspaper Involvement leads to all the advantages we
just discussed
SOCIAL MEDIA-ENGAGEMENT
via
Socia
lExam
iner.co
m
SOCIAL MEDIA- DOING IT RIGHT
[email protected]/ecyclerYoutube.com/user/ecycler
o Lands 1 meeting per week with potential clientso 3 month challenge added 151 collectors and 623
discarderso Regularly receive coverage from bloggers by meeting on
twittero Use visual & Interactive posts on Facebook Generating 10%
of traffic to the site. # 1 Source
via
Socia
lExam
iner.co
m
SOCIAL MEDIA- DOING IT RIGHT
SOCIAL MEDIA- DOING IT RIGHT
SOCIAL MEDIA- THE WRONG WAY
"dear everyone, sorry to have made such a SM mess of ourselves. i accept full responsibility for choosing my words so poorly and for not...remembering that the people i'm reaching are the ones who i might rub the wrong way. i was just looking for a laugh to wipe away a less...than memorable moment at the store. the last thing i would want to do is to put a bad taste in anyone's mouth, it's the opposite of...what i try my hardest to do for a living. i apologize to the crew for casting a gloomy shadow over what they do for a living too...this has been a humbling experience, and i pledge to use this forum more responsibly and with you all in mind. truly yours, jeff w, owner"
Read more: http://blog.hubspot.com/blog/tabid/6307/bid/22742/4-Social-Media-Lessons-From-the-Emma-s-Pizza-Twitter-Fail.aspx#ixzz1Z198xmh7
SOCIAL MEDIA-THE WRONG WAY
Lessons Learned1. Don’t Berate Customers2. Be Careful who is in Charge3. If Make Mistake, Apologize Immediately4. Explain how going to Fix for Future
SOCIAL MEDIA SOURCES
Sites to Get Info Social Media Examiner Mashable Klout Hubspot
SOCIAL MEDIA SOURCES
People to Follow Peter Shankman Mark Shaffer Liz Straus Amber Mack Mitch Joel Scott Monty Twitter Search
SOCIAL MEDIA- FOR THE REST OF US
Think Before you Tweet or Post in Facebook
SOCIAL MEDIA- FOR THE REST OF US
It is hard to convey Emotion or Sarcasm. So don’t try may come off wrong
Everybody complaining about the lockout! Shoot I'm making the most of it! Vacation, rest, relaxing, appearances here and there! I'm good!
SOCIAL MEDIA- FOR THE REST OF US
Be careful of what you are sending out, Remove Emotion
ENTREPRENEURSHIP
PROS1. Decision Maker2. Follow your Passion3. Make your
Schedule4. High Rewards
CONS1. Financial Burdon 2. Family3. 80 % Fail Rate4. Lonely
THANK YOU FOR YOUR TIME
QUESTIONS???
Noah Babcock
NxtGen Marketing
Nxtgenmarketing.com
@NxtGenMarketing & @NoahBabcock
