Stanley Chartered

Home Plus

Brought to you by: Home Plus Consulting Team Chia Sin Wei, Eileen

Goh Mei Xuan, Casherine

Koh Shu Xin Mah Ting Hui Tan Yen Ling Joyce Tan Jia Hui

Stanley CharteredIntroduction

…Banking activities

Same purpose as conventional banking

Consistent with Principles of Islamic Law (Sharia)

Prohibits RIBA

2007 in Singapore Islamic Bank of Asis (IB

Asia)

Islamic banks formed in late 20th Century

Stanley CharteredHaram

(Unlawful)

Stanley CharteredBasic

Terms…English Sharia

Interest Riba

Lawful/Unlawful Halah/Haram

5 Concepts:- Profit Sharing- Safekeeping- Joint Venture- Cost Plus- Leasing

- Mudharabah- Wadiah- Musharakah- Murabahah- ljarah

Gift Hibah

Insurance Takaful

Mortgage Loan Pinjaman Gadai Janji

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Home Plus

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Stanley Chartered

† Aged 25 – 35 Working Adults (Couples/Families)

Stanley Chartered

Stanley CharteredEntering the Market

†Large Scale Entry Mode‡ Aims to capture huge market share‡ Leader Market Dominance Strategies

†Reasons‡ To create a bigger impact on customer‡ Market dominance/leadership‡ Given sufficient funds to conduct large scale‡ Achieve economies of scale in long term‡ Reduce barriers of entry ‡ Creation of product differentiation easily

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Gifts $14,000

Two hundred $50 TANGS Shopping Voucher $8,000

Freebies $6,000

Marketing $92,124

Press Conference $5,320

Brochures $58,520

Booth at 4 MRT Stations $14,124

Promoters at booth $11,520

Telemarketing Interns $2,640

Advertising $328,230

Taxi $45,360

Bus $107,280

Bus Stop $66,150

Newspaper $109,440

Spare/Reserved Funds $65,646

Total $500,000

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Stanley Chartered

Stanley Chartered

Home Plus Home

FinanceInsuranc

ePremier Current & Savings

AccountTakaful Edu-Fund (optional)

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Stanley Chartered

Fixed Rate (Inclusive of Insurance Premium)Tenor Profit Rate Financing Tenor Margin of

Financing

Year 1-5 Fixed at BFR – 2.99%

Up to 25 years89% without

MT/HBT*

99% with MT/HBT*

Year 6-10 Fixed at BFR – 0.99%

Year 10-20 Fixed at BFR - 0.499%

Year 20-25 Fixed at BFR + 1.39%

*Mortgage Takaful / Homebuilding Takaful

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Variable Rate (Inclusive of Insurance Premium)Private Residential and HDB Properties(Minimum Financing amount of SGD100,000 for ZEC and SGD150,000

for ZEC & EPA)

Type Non - ZEC ZEC ZEC & EPAEffective Rate Year 1 : 1.99%

(with MT)2.99% (w/o MT)

Thereafter : BFR – 1.75%

Year 1: 2.99% (with MT)4.44%

(w/o MT)

BFR - 1.50% (with MT)

BFR - 1.40% (w/o MT)

Financing Tenor † Normal - Up to 30 years or age 60 whichever is earlier

† Professionals and graduates – Up to 40 years or age 65 whichever is earlier

Margin of Financing

† Up to 89% without MT & HBT† Up to 99% with MT & HBT

Selling Price Rate

Based on prevailing BFR +2.99% or 9.99%, whichever is higher

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Stanley Chartered

Branch Network

Direct Mail

Road shows

Online Application

Fax

Methods Ways

Email Advertising Email

Brochure Standard Chartered CountersRoad Show

Personal Selling Road show

Media InternetPress ConferenceNewspaper

Posters Road showBus StopMRT Station

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Stanley Chartered

Stanley Chartered

•Use of mouth-to-mouth marketing

•Provide good quality service

•Credibility achieve through word of mouth

• As customer tried before introducing to others

Viral Marketing

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Stanley Chartered

Stanley CharteredRefere

ncesIslamic banking. (2009). Wikipedia The Free Encylpedia. Retrieved June 25, 2009, from http://en.wikipedia.org/wiki/Islamic_banking#Riba No gambling picture. (2009). Free Market foundation. Retrieved June 25, 2009, fromhttp://www.freemarket.org/Img/no%20gambling.jpg Islamic Banking- What is Islamic Banking. (N.D.). Institute of Islamic Banking and Insurance. Retrieved June 25, 2009, from http://www.islamic-banking.com/ibanking/whatib.php See no more pork pictures. (2009). Photobucket. Retrieved June 25, 2009, from http://media.photobucket.com/image/no%20pork/ronpitt305/No-pork.gif No alcohol picture. (n.d.). Design of Signage system. Retrieved June 25, 2009, fromhttp://www.designofsignage.com/

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House. (n.d.). Yahoo! Singapore search. Retrieved June 25, 2009, fromhttp://sg.images.search.yahoo.com/images/view?back=http%3A%2F%2Fsg.images.search.yahoo.com%2Fsearch%2Fimages%3Fp%3Dhouse%26b%3D19%26ni%3D18%26ei%3DUTF-8%26pstart%3D1%26fr%3Dyfp-t 101&w=691&h=518&imgurl=www.unblog.com%2Fscrapbook%2F2005%2Fimages%2Fhouse.jpg&rurl=http%3A%2F%2Fwww.unblog.com%2Fscrapbook%2F2005%2Fhouse.html&size=63k&name=house+jpg&p=house&oid=de72dd2276e34a7a&fr2=&no=19&tt=73194052&sigr=11f7mr334&sigi=11enimgi3&sigb=131496ke6&type=JPG Fire insurance picture. (2009.) Yahoo! Singapore. Retrieved June 25, 2009, fromhttp://sg.images.search.yahoo.com/search/images?p=fire+insurance&fr=yfp-t-101&ei=utf-8&x=wrt Bank savings account picture. (2009). Yahoo! Singapore. Retrieved June 25, 2009, fromhttp://sg.images.search.yahoo.com/search/images?p=bank+savings+account&fr=yfp-t-101&ei=utf-8&x=wrt&y=Search Education funds picture. (2009). Yahoo! Singapore. Retrieved June 25, 2009, fromhttp://sg.images.search.yahoo.com/search/images?p=education+funds&ni=18&ei=utf-8&fr=yfp-t-101&xargs=0&pstart=1&b=163 Fax picture. (2009). Yahoo! Singapore. Retrieved June 26, 2009, fromhttp://sg.images.search.yahoo.com/search/images?p=fax&fr=yfp-t-101&ei=utf-8&js=1&x=wrt

References

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Four-Ps picture. (2009). Easy-Marketing-Strategies.com. Retrieved June 26, 2009, fromhttp://www.easy-marketing-strategies.com/ What we do picture. (2008). United Auto Credit Corporation. Retrieved June 26, 2009, fromhttp://www.upfc.com/images/whatwedo.jpg Directmail picture.(2007). F Space Creative Marketing Design Studio. Retrieved June 26, 2009, fromhttp://www.fspacecreative.com/images/directmail.jpg Darren Magic picture.(n.d.). Flickr.com. Retrieved June 26, 2009, fromhttp://farm1.static.flickr.com/109/299276993_fbfba2a635_o.jpg Email picture. (n.d.). Rice Unix Facility. Retrieved June 26, 2009, fromhttp://www.ruf.rice.edu/~evolve/images/emailIcon.png Selling picture. (n.d.). Southern Wide City Real Estate. Retrieved June 27, 2009, fromhttp://www.southernwidecity.co.nz/site/page_teams/ Newspaper picture.(2006). Mary Maden. Retrieved June 27, 2009, fromhttp://www.marymaden.com/Newspaper.png

References

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Press conference picture. (n.d.). Star Alliance The way the earth connects. Retrieved June 27, 2009, fromhttp://www.staralliance.com/int/press/media_library/images/Star/large-images/20050602_Press_Conference_1785x1187_l.jpg Education loan picture. (2007). EMRA. Retrieved June 28, 2009, fromhttp://www.emraloans.com/images/education_loan.jpg Families white picture.(2007). Photography by licata. Retrieved June 28, 2009, fromhttp://www.photographybylicata.com/images/familes_white_3.jpg Family people.(n.d.). Writing Down Lola. Retrieved June 28, 2009, fromhttp://writingjunkie.net/images/stlouis10-18-08/obama-family-people.jpg Employee picture. (2009). Yahoo! Singapore. Retrieved June 28, 2009, fromhttp://sg.images.search.yahoo.com/search/images?p=employee&fr=yfp-t-101&ei=utf-8&x=wrt Marketing strategies picture. (2009). Yahoo! Singapore. Retrieved June 29, 2009, fromhttp://sg.images.search.yahoo.com/search/images?p=marketing+strategies&ni=18&ei=utf-8&fr=yfp-t-101&fr2=sg-gac&xargs=0&pstart=1&b=55 Singapore bus stops picture. (2009). Yahoo! Singapore. Retrieved June 29, 2009, fromhttp://sg.images.search.yahoo.com/search/images?p=singapore+bus+stops&y=Search&fr=yfp-t-101&ei=utf-8&js=1&x=wrt

References

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Press release picture. (2009). Yahoo! Singapore. Retrieved June 29, 2009, fromhttp://sg.images.search.yahoo.com/search/images?p=press+release&y=Search&fr=yfp-t-101&ei=utf-8&js=1&x=wrt Budget picture. (2009). Yahoo! Singapore. Retrieved June 29, 2009, fromhttp://sg.images.search.yahoo.com/search/images?p=budget&fr=yfp-t-101&ei=utf-8&js=1&x=wrt Good quality service picture. (2009). Yahoo! Singapore. Retrieved June 29, 2009, fromhttp://sg.images.search.yahoo.com/search/images?p=good+quality+service&js=1&ni=18&ei=utf-8&fr=yfp-t-101&xargs=0&pstart=1&b=37 Viral marketing picture. (2009). Yahoo! Singapore. Retrieved June 29, 2009, fromhttp://sg.images.search.yahoo.com/search/images?p=viral+marketing&fr=yfp-t-101&ei=utf-8&js=1&x=wrt Price tag picture. (2009). Yahoo! Singapore. Retrieved June 29, 2009, fromhttp://sg.images.search.yahoo.com/search/images?p=price+tag&js=1&ni=18&ei=utf-8&fr=yfp-t-101&xargs=0&pstart=1&b=19

References

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Prices picture. (2009). Yahoo! Singapore. Retrieved June 29, 2009, fromhttp://sg.images.search.yahoo.com/search/images?p=prices&ni=18&ei=utf-8&fr=yfp-t-101&xargs=0&pstart=1&b=1 Education picture. (2009). Yahoo! Singapore. Retrieved June 29, 2009, fromhttp://sg.images.search.yahoo.com/search/images?p=education&js=1&ei=utf-8&fr=yfp-t-101&xargs=0&pstart=1&b=19&ni=18 Banking activitys picture. (2009). Yahoo! Singapore. Retrieved June 29, 2009, fromhttp://sg.images.search.yahoo.com/search/images?p=banking+activities&fr=yfp-t-101&ei=utf-8&x=wrt

Islamic Banking picture. (2009). Yahoo! Singapore. Retrieved June 29, 2009, fromhttp://sg.images.search.yahoo.com/search/images?p=islamic+banking&js=1&ni=18&ei=utf-8&fr=yfp-t-101&xargs=0&pstart=1&b=55 Islamic law picture. (2009). Yahoo! Singapore. Retrieved June 29, 2009, fromhttp://sg.images.search.yahoo.com/search/images?p=islamic+law&js=1&ni=18&ei=utf-8&fr=yfp-t-101&xargs=0&pstart=1&b=73

Questions picture. (2009). Yahoo! Singapore. Retrieved June 29, 2009, fromhttp://sg.images.search.yahoo.com/search/images?p=questions&ei=UTF-8&fr=yfp-t-101&xargs=0&pstart=1&b=19&ni=18

References