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case study

Media Meredith

Intellisel is all about targeting the customer with the best offer. We have seen increases in revenue every month since implementation as it learns subscriber behavior. A recent cross-sell offer saw a nearly 20% rate of response.

Meredith is one of America’s leading media and marketing companies with businesses centering on magazine and book publishing, television broadcasting, integrated marketing and interactive media. The Meredith National Media Group features 21 subscription magazines – including Better Homes and Gardens, Family Circle, Ladies’ Home Journal, MORE, Parents, Fitness and American Baby – and approximately 150 special interest publications. Meredith’s consumer database, which contains more than 85 million names, is one of the largest domestic databases among media companies.

CHALLENGESAs the publishing industry continues to evolve, subscribers expect relevant content and offers in online environments, while publishers are looking to drive additional revenue among their subscriber base. In direct correlation with evolving industry conditions, CDS Global approached Meredith as a consultative partner to test a great opportunity to drive additional revenue.

As an increasing number of Meredith subscribers were conducting more transactions online, the publisher needed a way to interact with those subscribers that would not only engage consumers with the brand, but also generate revenue for the organization. In addition, the publisher looked to cross-sell to these subscribers in a relevant, targeted manner by presenting intelligent offers in an online environment.

SOLUTIONSTo address the continual evolution of the industry and generate additional revenue from subscribers, Meredith utilizes CDS Global’s intelligent cross-sell solution, Intellisel. The offering enables Meredith to reach subscribers at the point of deepest interaction using a sophisticated decision engine to drive relevant online offers by applying a unique combination of real-time analytics and business rules to critical customer data.

As the publisher has seen significant success from CDS Global’s similar offering available over the phone, this solution was the perfect fit

MEREDITH

1716 Locust Street

Des Moines, IA 50309www.meredith.com

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Meredith

Todd BierleConsumer Marketing DirectorMeredith

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case study

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REVISED: 11.06.13

SOLUTIONS CONTINUED

for Meredith to apply such gains in an eCommerce environment, allowing the publisher to generate additional revenue.

Meredith continually seeks to increase the success of this solution by updating the offers with fresh content and graphics. Additionally, the publisher works closely with the CDS Global client team and Intellisel coordinators to assess the results of enabled offers, test and modify promotions, and ensure the solution continues to drive revenue for their organization.

RESULTS• With CDS Global’s intelligent online offering,

Meredith has seen offer conversion rates in the double-digits on several pages, compared to an industry standard of approximately 2.9 percent for planned conversions, according a Forrester

Research study. A recent cross-sell offer on a renewal confirmation page saw a nearly 20 percent rate of response.

• By working with the CDS Global client service teams and Intellisel coordinators, Meredith has experienced consistent growth in offer acceptance since the implementation of the solution.

• The online solution has saved the publisher traditional call center costs, as more subscribers are handling their customer care through eCommerce channels.

• Intellisel has enabled Meredith to extend the functionality of their customer care pages with the ability to serve as a source of revenue generation.

Media Meredith