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Meet & Greet
November 2013
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A lot of questions on your mind?
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Let us help you find the answers…
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Agenda
1. Introducing THoM
2. THoM and you
3. Our recruitment process
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We offer help adapted to the new business context
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In an economical environment where turbulence is the new
norm,
The House of Marketing provides marketing excellence at
the right moment, exceeding clients' expectations by
delivering higher return on investment and by making the
organization more agile.
We achieve this by recruiting passionate marketers for
whom we create an inspiring and nurturing environment.
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We deliver Marketing expertise in four areas ...
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I. Strategic Marketing
II. Go-to-Market
• Market Intelligence• Segmentation• Branding & Positioning
• Pricing• Product/ Brand/ Category
Management• Communication (offline & online)
III. Organization capabilities
IV. Performance Management
• Customer Process Management• Organization & Change
Management• Customer Experience
• Marketing Dashboards• Marketing Performance Management• Customer Lifetime Value & ROMI
• Business & Marketing Planning• Employer Branding• Sustainability
• Social Media• Shopper Marketing• Customer Relationship
Management
• Marketing Audit• Marketing Coaching & Training
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… through 2 types of assignment
• Purpose: Analysis and advice on a specific marketing question
• Team: THoM consultants (specialists) & clients (collaborative)
• Combination of working @ the client & @ THoM
• Length: +- 3 months• Examples: Segmentation,
Innovation Management, Marketing Audit, Customer experience, …
• Purpose: day to day support @ the client in specific functions/roles
• Team: THoM consultant, supported by SSO manager & client manager
• THoM consultant usually works @ client
• Length: +- 4 months• Examples: Brand Manager,
Business Analyst, e-marketer, Marketing Manager, …
No routine: change of team, of marketing expertise, of sector…
Operational projectsStrategic projects
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ICT & Media
Utilities & Resources
Financial & Other
Services
Healthcare & Public Sector
Transport & Logistics
And we have clients from many different sectors (1)
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Consumer Goods &
Retail
And we have clients from many different sectors (2)
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Durables & Industrial
Goods
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Agenda
1. Introducing THoM
2. THoM and you
3. Our recruitment process
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THoM career path & support at your disposal
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1-2 years
SUPPORT THoM CAREER PATH
PARTNER
MANAGING CONSULTANT
SENIOR CONSULTANT
CONSULTANT
JUNIOR CONSULTANT
ANALYST
2 years
3 years
4 years
Counselor
Mentor
Client Manager
Trainings
• Guide you through your career• Min 3x/year: CDP, Mid term, YER
• Help you with your professional/private balance
• Coach you in your relationship with the client
THoM meetings
• Information about THoM, interesting speakers, sandwiches with colleagues…
• Once a month
• Internal/ external• Mandatory / own interest
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We’re looking for equilibrists!
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Generalist Curious about specialization
Creative
Discipline
Hard skills
Humility
Passionate about Marketing
Analytical
Guts
Soft skills
Conviction
Business driven
Master degree
Trilingual (FR/NL/EN)
Driving license
Computer literate (MS Office)
In line with the
THoM Value
In line with the
THoM Sense
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THoM Sense Statement
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But THoM is not only about work...
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New year’s party ‘12
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Teambuilding ‘12
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Yearly Marketing Survey ‘12
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Agenda
1. Introducing THoM
2. THoM and you
3. Our recruitment process
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February March August
STEP 1
We convinced you THoM is a great place to work?
Write us a one-page paper on a given marketing topic and send it together with your CV + motivation letter to [email protected] !
Deadline: 17/02/2012
STEP 2
Great! You’ve been invited to our Case Day, the final step of our recruitment process.
May the best win!
Case Day Date: 18/03/2013
From graduate to … marketing consultant ?
STEP 3
Contract is signed! Congratulation!You’ll start your career at THoM with a one-week off site immersion camp (end august ‘13).
In the meantime, don’t hesitate to ask any question to your assigned contact person and meet your future colleagues during the THoM meetings.
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And the topic for the paper is…
You are product manager of a paper magazine & your results are going down each year. Suggest an action plan to tackle this problem? (campaigns, modify the product, work on community feeling,…)
You have unlimited budget as long as you can justify it.
Deadline: 17/02/2013Length: 1-pageLanguage: EnglishEvaluation will be based on 5 KPI’s: structure, creativity, to the point/conclusion, marketing knowledge & analysis competences
Questions? Mail us via [email protected]
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Your point of contact
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E-Mail: [email protected]
The House of MarketingKardinaal Mercierplein, 2
B-2800 MechelenBelgium
www.thehouseofmarketing.be
Follow us on Facebook: www.facebook.com/Thehouseofmarketing
Follow us on Twitter: www.twitter.com/news_THoM
