Embed Size (px)
DESCRIPTION
Measuring and Defining Online Influence
Citation preview
You Are The Center of Your
Universe
Micah Baldwin@micahLijit Networks
Becoming a Conduit:Defining Online Influence Through Human Content Filtering and Discovery
Micah Baldwin@micahLijit Networks
Micah Baldwin@micahLijit Networks
Influence is the name of the game.
Influence is the name of the game.
3 Steps to Measuring Online Influence
3 Steps to Measuring Online Influence
1. Define Influence
• Identify the Components of Influence
3. Provide a Mathematical Formula
1. Define Influence
• Identify the Components of Influence
3. Provide a Mathematical Formula
the implicit or explicit effect of one thing
(or person) on another
the implicit or explicit effect of one thing
(or person) on another
What is Influence Really?
What is Influence Really?
Step 1: Define Influence
Step 1: Define Influence
1. Define Influence
• Identify the Components of Influence
3. Provide a Mathematical Formula
1. Define Influence
• Identify the Components of Influence
3. Provide a Mathematical Formula
The Components of Influence
The Components of Influence
BrandExpertise
Trust
BrandExpertise
Trust
Step 2: Influence Components
Step 2: Influence Components
1. Define Influence
• Identify the Components of Influence
3. Provide a Mathematical Formula
1. Define Influence
• Identify the Components of Influence
3. Provide a Mathematical Formula
Personal Branding unlike Corporate Branding,
is not designed to make people emotebut about setting expectations about
you.
Personal Branding unlike Corporate Branding,
is not designed to make people emotebut about setting expectations about
you.
What is Branding?What is Branding?
PersonalBranding
Explained.
(This was built
by Jess3.comand
Brian Solis)
PersonalBranding
Explained.
(This was built
by Jess3.comand
Brian Solis)
PERSONAL BRAND
Expertise is Bestowed on You.
Expertise is Knowledge Combined with Trust.
Expertise is Bestowed on You.
Expertise is Knowledge Combined with Trust.
What is Expertise?What is Expertise?
Trust is creating an expectationthat a person will ALWAYS
act in your best interest.
Trust is creating an expectationthat a person will ALWAYS
act in your best interest.
What is Trust?What is Trust?
Reach * (Brand * Expertise * Trust) = Influence
Reach * (Brand * Expertise * Trust) = Influence
Influence EquationInfluence Equation
Step 3: Provide a Mathmatical Formula
Step 3: Provide a Mathmatical Formula
1. Define Influence
• Identify the Components of Influence
3. Provide a Mathematical Formula
1. Define Influence
• Identify the Components of Influence
3. Provide a Mathematical Formula
With influence, people trust you to connect them to people
they should also trust.
You become a conduit forpositive community growth.
With influence, people trust you to connect them to people
they should also trust.
You become a conduit forpositive community growth.
Becoming a ConduitHuman Based Filtering and Content Discovery
Becoming a ConduitHuman Based Filtering and Content Discovery
Micah BaldwinTXT MICAH to 50500 - CONTXTS.COM
720-231-7120 cell@micah
[email protected] Look Up Micah Baldwin on Facebook, LinkedIn, etc
AIM/Y!/MSN: micahb37Gtalk: [email protected]
275 South 40th Street, Boulder, CO 80305408-945-8271 (mom’s number)
http://www.slideshare.com/micahb
Micah BaldwinTXT MICAH to 50500 - CONTXTS.COM
720-231-7120 cell@micah
[email protected] Look Up Micah Baldwin on Facebook, LinkedIn, etc
AIM/Y!/MSN: micahb37Gtalk: [email protected]
275 South 40th Street, Boulder, CO 80305408-945-8271 (mom’s number)
http://www.slideshare.com/micahb
Who Was That Douchebag?Who Was That Douchebag?
