MC2 Healthcare Exhibit Portfolio

EVENTS • EXHIBITS • ENVIRONMENTS

Atlanta • Boston • Chicago • Detroit • Kingman • Las Vegas • Lehigh Valley • New York • Orlando • San Francisco • St. Louis

Extending Brandsinto experience

EVENTS • EXHIBITS • ENVIRONMENTS

MC² Healthcare Portfolio

Projects in this Portfolio

EXHIBITS

AAFP @ American Academy of Family Physicians Scientific Assembly

Biomet 3i @ AAOMS - American Association of Oral and Maxillofacial Surgeons

Cardiac Science @ AAC - American College of Cardiology

Doak Dermatologics @ AAD - American Academy of Dermatology

Kowa @ AAC - American College of Cardiology

PDL Bio Pharma @ International Stroke Conference

Shire @ 2010 ACMG (American College of Medical Genetics)

MEETINGS

GE Healthcare

Johnson & Johnson - Ethicon Endo Surgery

Novartis DPM Meetings

BRIEFING CENTERS

Hospira Solution Center

ROAD SHOWS

Starkey Listening Lounge

About MC²

Atlanta • Boston • Chicago • Detroit • Kingman • Las Vegas • Lehigh Valley • New York • Orlando • San Francisco • St. LouisExtending Brandsinto experience

American Academy of Family Physicians

MC2 created an exhibit for AAFP that represented their redesigned brand and

generated pride with their members. The exhibit showed AAFP membership

that the academy was investing wisely, while providing a modern environment

for attendees to begin their journey of education and to experience the value of

their membership.


Biomet 3i

This modular exhibit design interpreted the enhanced branding and messaging

for the dental industry’s second largest dental implant company. The exhibit can

scale from 10x20 to 20x100.


Cardiac Science

Cardiac Science’s branding

and messaging had long

since outstripped their exhibit

properties. A contemporary

new design with eye-popping

colors, sleek demo stations

and inherently flexible

modular plan made this

medical device company’s

booth friendly anad

approachable.


Doak Dermatologics

This exhibit was designed to easily interchange product focus for a

diverse variety of medical associations including digestive diseases,

asthma and allergies, podiatry and dermatology. The booth scaled in

four modular configurations including 20x20. 30x30 and 20x40 without

losing its integrity or brand identity.


Kowa

A joint marketing venture between Kowa Pharmaceuticals and Eli Lilly, this exhibit has several different looks to demonstrate

their brand Livalo (for American Heart Association and American College of Cardiology) and other Kowa brands. It features

several detailing stations, as well as a medical information room in the back of the exhibit. It can also be configured for smaller

configurations at other shows.


MC2 worked alongside PDL BioPharma’s

marketing department to manage their

Cardiovascular and Oncology exhibit

program and promotions.

PDL BioPharma used our on-line project

management tool EventTracker, a browser-

based database that handles all aspects of

exhibit and event management.

PDL BioPharma



Shire

Through the use of color kinetic lights which match Shire’s color pallet, this adaptable exhibit

can powerfully debut new products as well as reinforce the message of established ones with

the flick of a switch. The use of interactive touch screens and a large plasma wall ensures that

content can be developed and approved right up until show opening.


GE Healthcare

Along with on site meeting management, MC2 provided our proprietary

and easy-to-use EventNet internet portal enabling the GE Healthcare

Project Team to upload, edit, share and collaborate around the globe

in real time. The MC2 EventNet tool was used to manage plans, edit

presentations, videos and images.


Johnson & Johnson - Ethicon Endo Surgery

Due to FDA rules changes, competition and managed health

care pressures on price, EES reps needed to work harder

than ever to maintain their leadership position and regain

sales momentum. Using a race motif, MC2 successfully wove

the theme, Let’s Get It Done - Full Throttle, throughout the

meeting and the general sessions, breakouts and two awards

events. MC2 produced over a dozen videos and used a new

interactive presentation technology in the breakouts and

general session. EES sales people left the meeting revved up

and determined to drive sales results.


Novartis DPM Meetings

Following a suggestion from MC2 to reduce costs, Novartis subsequently

hired MC2 to produce five 3-day sales meetings in five different cities around

the U.S. There were a total of 4.500 Novartis attendees at the five meetings .

With its artistic abilities and smart management of budget requirements, MC2

delivered a high impact brand experience across all meetings.


Sciele Pharma, Inc.

Sciele was re-branding and relaunching

the company, so management engaged

MC2 to introduce the new name and

fire up the sales force. Pre event, MC2

promoted a false theme of “business as

usual.” At the opening reception, the

VP of sales announced the real theme

— “Accelerate the Mission.” He also

announced that the first General Session

was to start at 4 am!

The rising sun and the

natural setting was the

venue for the meeting.

Executive presentations

were coordinated with

the sunrise, as well as a ceremonial

unveiling of the new company name

with custom pyrotechnics. Audience

received sweatshirts with the real

theme. Besides event production, MC2

provided breakout creative, A/V, and

additional general sessions.


Hospira Solution Center

This hospital equipment briefing

center shows visitors Hospira’s

products in detail, replicating hospital

environments along with a theater

and conference room. MC2 designed,

fabricated and installed all aspects of

this project.


Starkey Laboratories

From San Diego to Jersey City, Starkey

Hearing Innovation Tour hosted more than

50 outdoor hearing care professional and

consumer events. Drawing on its strengths

as a full-service event management

company, MC2 successfully transformed

the 40 ton, 53-foot bump-out trailer into a

sleek and modern hearing lab on wheels.

MC2 was created in 1999, a union of five

companies specializing in environments,

exhibits and events. Together these

companies represent more than 50

years collective experience in the

industry.

We offer clients these services:

Events

We are a nationally recognized provider

of corporate events and meeting

services including corporate general

sessions, special events (proprietary

and public), high-end entertainment

booking and production, meeting

logistics, graphics production, and

deployment.

ExhibitsWe provide complete design,

construction, installation and storage

of trade show and exhibit properties.

With in-house fabrication we can

scale from small strategic booths to

comprehensive, integrated trade show

experiences. Our general contracting

service manages all aspects of trade

show experiences including registration

and travel logistics, facility contracting

and show services.

EnvironmentsFrom “experiential” design through

display fabrication, MC2 provides

turnkey development and delivery of

permanent marketing environments

and displays. Employing the state-

of-the-art CAD and fabrication

equipment, MC2 has delivered corporate

presentation facilities, museum displays,

retail environments and sponsorship

activation experiences.

Working with MC2 offers these benefits

• National infrastructure

• Standardized, seamless service

network

• Breadth of experience in exhibit

design and production

• Expertise in event and meeting

production, expositions, electronic

media, trade show

marketing and destination

management

We promise our clients to...

* Impart strategic expertise across all

aspects of a project

* Custom craft teams and processes to

best meet individual client needs

* Interpret and implement our client’s

brand strategy into everything we do

* Develop creative solutions that extend

our client’s brand to designated

audiences

* Produce events and exhibits that are

true brand experiences

* Deliver results-oriented solutions on

all levels and unparalleled service at

all times

About MC²

We create true brand experiences that resonate with audiences and achieve sustainable results.

Development, Execution, The Five E’sMC

2 has a proprietary process we call the 5 E’s:

Exploration, Envision, Experience, Execution &

Evaluation. This parallels the classic creative process

model: Clarification, Ideation, Development,

Implementation & Challenge Finding.

Explore. A comprehensive evaluation brand

positioning, message, points of differentiation,

culture, competitive landscape and target

audience perceptions and needs.

Envision. A definition of goals and objectivesfor the campaign presented in a strategic brief

positioning the essence, tone and message

relevant to the audience.

Experience. Delivering measurable marketingresults that establishes brand awareness and

engages and resonates with the target audience.

Execution. Delivering on the promise. Thecampaign is reviewed in detail and working

relationships are established. The elements of

the strategic brief form the delivered experience.

Evaluate. Performance is continuouslyevaluated against strategic objectives, ROI and

other metrics essential to trade show and event

success.

Marketing & Creative Strategy

While the business of constructing exhibits and

set pieces employs many different material types

and sources, MC2 is endeavoring to find and use

the most environmentally neutral products and

service suppliers, and to install recycling programs

throughout our organization.

Recycling

We recycle ink and toner cartridges, batteries,

scrap material from our fabrication departments

which includes wood, plastic, and metal waste. We

dispose of old and unused computer hardware

through environmentally approved recyclers. We

are implementing low-VOC adhesives across our

network.

Green products

We have a national library of green-approved

suppliers and we encourage our customers to use

green products. We have a company-wide energy

conservation program that includes replacing

incandescent bulbs with fluorescent lights whenever

possible, and automatic motion-censoring for light

control wherever possible.

EcoFlex™ Exhibit System

To meet the need of our custom rental customers,

we are now offer rentals using our EcoFlex™

Exhibit System. EcoFlex is constructed of 65% post-

consumer aluminum and is 100% recyclable at the

end of the its lifecycle. Companies using this system

will not be generating the waste usual with a custom

fabricated exhibit. EcoFlex exhibits use less time and

energy for setup and take down. The system employs

interchangeable graphic panels that can be printed

using water-based inks on a recyclable substrate.

In effect, this makes EcoFlex almost neutral to the

environment.

Industry support

We support the environmental initiatives set forth

by our industry and specifically those of the EDPA

- Exhibit Designers and Producers Association. On

show site, we suggest ways of producing less waste

such as not using sheet plastics to protect carpeting

or using environmentally neutral cleaners and

restricting the use of individual water bottles with a

community water cooler for all to use.

Greening Our Future


To ensure the highest level of service, MC2 is

supported by full service production facilities in

global cities. This creates efficiency and cost effective

management of your project.

Our services are proven by leading brands all around

the world. MC2 is comprised of people - from all walks

of life and from many cultural backgrounds. Our

cultural diversity allows us to provide a world view

and a sophistication of our collective experience.

We are fluent in many languages, expert in many

industries and talented in many crafts.

Our production team is capable of handling

large complex multi faceted

international projects. We

have designed and built multi-

story exhibits, complex scaled

architectural models, interactive

displays, supplied audio, lighting

and interior space planning

internationally to date.

MC2 works in partnership with

a group of preferred suppliers

abroad to service our clients with

global exhibit programs. Given

the size of our client list and the

international needs that arise,

MC2 has narrowed our supplier

list to the few, most competent partners based on our

tactical criteria and our assessment of proven results.

Our process has been honed over the years to include

checks and balances designed to insure flawless

execution and a seamless flow of communication.

Atlanta • Boston • Chicago • Detroit • Kingman • Las Vegas • New York • Orlando • Lehigh Valley • San Francisco • St. Louis

Dusseldorf • Amman • UAE • Delhi • Hong Kong • Singapore • Tokyo

International Services

Computer Event Marketing Associations (CEMA) — Board Members

Trade Show Exhibitors Association (TSEA) — Members

Health Care Exhibitors Association (HCEA) — Advisory Committee

Exhibit Designers and Producers Association (EDPA) — Members

BMA (Business Marketing Association)

NASMA (National Association of Sales & Marketing Executives)

MPI (Meeting Professionals International)

ISES (International Special Events Society)

ABPM (Association of Briefing Program Managers)

PDE (Pharmaceutical Trade Association)

Memberships & Contact

Contact MC2

800-537-8073

[email protected]