Mba2216 business research project course intro 080613

Business Research :Business Research :Course OverviewCourse Overview

Business Research :Business Research :Course OverviewCourse Overview

MBA2216 BUSINESS RESEARCH PROJECTMBA2216 BUSINESS RESEARCH PROJECT

byStephen Ong

Visiting Fellow, Birmingham City University Business School, UK

Visiting Professor, Shenzhen University

Today’s Overview Today’s Overview

Course LeadershipCourse LeadershipCOURSE LEADERCOURSE LEADER

Stephen ONGStephen ONGVisiting Professor, Visiting Professor, Shenzhen University, Shenzhen University, P.R.ChinaP.R.ChinaB.Sc. (Hons) Economics, B.Sc. (Hons) Economics, London School of London School of Economics, University of Economics, University of LondonLondonMBA (International MBA (International Business), University of Business), University of Bradford, UKBradford, UK

EXPERIENCEEXPERIENCE Visiting FellowVisiting Fellow

Lancaster University Lancaster University Management School, UKManagement School, UK

Birmingham City UniversityBirmingham City University Edinburgh Napier UniversityEdinburgh Napier University

Research BackgroundResearch Background Masters research on Masters research on

Japanese Management Japanese Management under Prof.Peter Buckleyunder Prof.Peter Buckley

Government policy studies Government policy studies for Prime Minister’s office, for Prime Minister’s office, MalaysiaMalaysia

Supervised 7 Masters Supervised 7 Masters projects – Casestudies, projects – Casestudies, Action Research, SurveysAction Research, Surveys

Learning ObjectivesLearning ObjectivesThe course aims are : The course aims are :

To introduce students to the different methods of business research.To comprehend the role of research in business decisions.To offer a framework for conducting research in systematic manner in management, marketing, accounting and finance.To help students to develop practical knowledge and skills to understand and carry out research projects.

Learning OutcomesLearning OutcomesUpon completion of the course, the students should be able to: Apply and clarify the research problems, research questions and hypotheses.Critically review the literature in any given topic, documenting the references in the prescribed manner.Explain the different aspects of research strategy, sampling, data collection and data analysis.Able to present and write a research proposal and a business research report.

Course ContentCourse Content Sessions 1-3 : Research DesignSessions 1-3 : Research Design Sessions 4-5 : Data Collection Sessions 4-5 : Data Collection

MethodsMethods Sessions 6-9: Data Types, Sessions 6-9: Data Types,

Measurements and SamplingMeasurements and Sampling Sessions 11-12 Data AnalysisSessions 11-12 Data Analysis Week 13-15 : Report writing and Week 13-15 : Report writing and

presentationpresentation

Course TimetableCourse Timetable(Attendance is Compulsory) (Attendance is Compulsory)

Lecture (Stephen Ong)Lecture (Stephen Ong)Saturday 9:00 pm – 1:00 pm* Saturday 9:00 pm – 1:00 pm*

(C205)(C205)* * Class times will be subject to changes. Notice will be Class times will be subject to changes. Notice will be

given 7 days in advance on LMS.given 7 days in advance on LMS.

AssessmentAssessment

Coursework (100%)Coursework (100%) Individual presentation and Individual presentation and

submission of research submission of research proposal (20%) on selected proposal (20%) on selected topic.topic.

Individual submission of Individual submission of written project paper (80%).written project paper (80%).

Project ProposalProject Proposal

CONTENTCONTENT Selected business research

topic, with the following Sections : Abstract Background

Literature review Research Question Research Objectives Research Model

Methodology Research design Target population Techniques Ethical considerations

Timescale and Resources References

ASSESSMENTASSESSMENT Dissertation of 8-10 Dissertation of 8-10

pages, approximately pages, approximately 1,500 words1,500 words

Report Submission Report Submission Deadline : Week 6Deadline : Week 6

Presentations: Week 6Presentations: Week 6

Project PaperProject Paper

CONTENTCONTENT Selected business

research topic, with the following Sections : Abstract Chapter 1 : Introduction Chapter 2 : Literature review Chapter 3 : Research

Methodology Chapter 4 : Data Analysis and

Findings Chapter 5 : Discussion and

Conclusion References (to follow APA style) Appendices (including Survey

Questionnaire, Data analysis)

ASSESSMENTASSESSMENT Dissertation of 60-80 Dissertation of 60-80

pages, approximately pages, approximately 20,000 words20,000 words

Report Submission Report Submission Deadline : Week 14-28Deadline : Week 14-28

Presentations: Week 15Presentations: Week 15

Resources : E-Learning Resources : E-Learning

LMS for Course Information, Plan, Schedule, LMS for Course Information, Plan, Schedule, Assessment, Assignment DeadlinesAssessment, Assignment Deadlineshttps://mustlms.must.edu.my/

Lecture SlidesLecture Slides

http://www.slideshare.net/stephenongch/ http://www.slideshare.net/stephenongch/

Online learning at Facebook : Gemini RIOnline learning at Facebook : Gemini RI

http://www.facebook.com/?ref=tn_tnmnhttp://www.facebook.com/?ref=tn_tnmn

Resources : Core ReadingResources : Core Reading

APA (American Psychological Association) Referencing System at <http://owl.english.purdue.edu/owl/resource/560/01/>. Note : Citation Style : http://owl.english.purdue.edu/owl/resource/949/01/

Cooper, D.R. and Schindler, P.S.(2011) Business Cooper, D.R. and Schindler, P.S.(2011) Business Research Methods. 11Research Methods. 11thth Edition. McGraw Hill Edition. McGraw Hill

Saunders, L., Lewis, P. and Thornhill, A. (2012) Saunders, L., Lewis, P. and Thornhill, A. (2012) Research Research Methods for Business StudentsMethods for Business Students. 6. 6thth Edition. Prentice Hall. Edition. Prentice Hall.

Zikmund, Babin, Carr and Griffin (2010) Zikmund, Babin, Carr and Griffin (2010) Business Business Research MethodsResearch Methods.. 88thth Edition. South-Western. Edition. South-Western.

Consultation HoursConsultation Hours(By appointment only) (By appointment only)

Stephen Ong (School of Business, Level P)Stephen Ong (School of Business, Level P) Wednesday 3:00 pm – 6:00 pmWednesday 3:00 pm – 6:00 pm Email : [email protected] : [email protected]

QUESTIONS?QUESTIONS?