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A talk I gave for business class at Washington State University for Prof. Doug Miller. Talk focuses on Web 2.0/Social media as a disruptive technology, overview of web 2.0, web presence, and adding value to a company/small business with web 2.0 tools
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May you live in Disruptive timesScott Gray
Who am i?Scott Gray
Born in New Orleans, LAGrew up in the SouthAttended High School in Geneva, SwitzerlandBA in CompSci from St. Mary’s College of MD in
‘04Various IT positionsMBA from the U of Montana in 09Director of SEO Operations for Website ClarityFounder/CEO of Graymar ConsultingCOO of Greener Computing Solutions
Where to StartWeb 2.0
Internet Marketing
New Media
Social Media
Viva la Disruption!!The Internet is Disruption
Web 2.0 is Disruption
Social Media is Disruption
Introductionor Why do Companies care about Social and New Media?
Years to Reach 50 millions Users: Radio:
38 YearsTV:
13 YearsInternet:
4 YearsFacebook added 100 million users in less
than 9 months
Where to Start?Your Web Presence
A Couple of Metaphors/Similes: Online Spider Web Online Conversations
Better Definition: Everywhere people are talking about you Where are your videos Who’s linking to you
Internet MarketingAll activities engaged in ONLINE to market
your brand/store/company/organizationWide range of activities
Email marketingSEO- Search Engine OptimizationSocial Media MarketingNew Media MarketingMultimediaViral Marketing
Why should your plan include this?25% of search results for the World’s Top 20
largest brands are links to user-generated content
34% of bloggers post opinions about products & brands
78% of consumers trust peer recommendationsOnly 14% trust advertisements
What Technologies are Web 2.0?Social NetworksBlogMicro-blogsSocial BookmarkingSocial MediaSocial Review
What is great about Web 2.0?Cash is NOT KingCreativity and Originality rules!
Great for SBAs, most have a passion, tell that story
Incredibly NimbleInstant Communication AND Response
Things to AvoidAvoid Bandwagon-it is
3 REAL networks is better than 15 profiles with nothing on them
What is Quality?What is appropriate?
Myspace MusicDon’t SPAM!
CupidisaGamer.comWhat is it?
CupidisaGamer.com is a new startupWill be the Match.com for video gamers
No product yet, but we can still add value using Web 2.0
Can do this using Creativity and a little humor
CupidisaGamer.comTwo Cupid Characters
RexAngel
Each character will have its own:Twitter
@th3Arr0wK1d @L0v3Ang3l
FacebookIn-Game
Use other Web 2.0:ZazzleYoutube
Some thoughts on PlansTypes of Websites:
BlogsForumsEcommerceSocial NetworksContent Management Systems (CMS)
Elance
Website LifecycleBirthStatic
Basic information available Contact info Hours, etc. Menu
DynamicWeekly dealsVideosContests
Knowledge LeaderBlogsInformationRETURN VALUE
What should You do as soon as You get home?Create a blog
TumblrWordpress.comCreate your own with Godaddy
Buy a domain/urlCreate appropriate network profiles
LinkedinJoin GroupsBECOME ACTIVE!!!
