Comunicaciones digitales destinadas a la bandeja de entrada

TRANSACTIONAL EMAILING

Evolve towards one-to-one sending and ensure its delivery

They generate greater consumer confidenceThey are not affected by the volume of messages, because they respond to a previous recipient action.

It reduces calls to the Call centerThey anticipate and respond to basic needs of the customer service.

Generate improved brand affinityThanks to the current technology that allows automated deliveries, it is possible to generate messages with custom marketing designs.

Transactional messages are important because:

Top-rated deliveries (percentage of consumers) are:

Transactional confirmations

Account summaries

New alerts

Newsletters

Promotions

64%

55%

20%

20%

18%

Consumers open and read transactional messages more often than they open promotions and even newsletters (more than twice).

They do not care if you include a promotion, as long as the information relating to your account ($) is accurate and easy to read.

Source: Borrel Associates Inc., Merkie Inc.

Transactional emailing in numbers

Transactional emailing in numbers

Chart from Experian’s Transactional Email Report:http://www.experian.com/assets/marketing-services/reports/transanctional-email-report.pdf

$0.00

$0.75

$0.15

Transactional messages Bulk deliveries

$0.80

$0.26

$0.53

$0.19

Orders

Transactional messages generate higher earnings per delivery

Delivery Returns

$0.10

$0.20

$0.30

$0.40

$0.50

$0.60

$0.70

$0.80

$0.90

$1.00

0%

114.3%

14.4% 12.5%3.1%

107.4%

14.6%20.8%

3.1%

96.8%

15.8% 18.9%

3.7%

Order confirmation

opening

Order confirmation

clicks

Confirmation delivery opening

Confirmation delivery

clicks

Returns opening

Returns clicks

The opening rate and transactional messages clicks is greater

20%

40%

60%

80%

100%

120%

140%

160%

180%

200%

Transactional messages Bulk deliveries

Message delivery from internal applications

Messaging via SMTP protocol

SMTP

Customer Application Number 1

Customer Application Number 2

In general deliveries triggered automatically by the back office systems operate under the following scheme:

Among the big challenges for companies that value communication, we can list:

To avoid saturation of your messaging servers.

To adapt yourself to the characteristics or requirements of your email suppliers that will receive your deliveries.

To avoid blocking your IPs and the consequent risk of losing your good reputation.

To ensure effective message delivery to your recipients.

To get delivery statistics.

Current problems

Deliverability challenges

High bounce rate and delivery delays.

High cost in computing resources to manage and control deliveries.

Risk of being labeled as spam, of being blacklisted, and IP blocking.

Current problems

The result could be rejected messages, delays in delivery or messages listed by antispam services as "unwanted" ones, which will get the sender blacklisted.

This function is usually the same internal system through a service or corporate mail or - in better scenarios - of an infrastructure adapted to that purpose. To be precise, this is used for messaging systems that were developed for other purposes.

Usually companies have a variety of internal systems that meet specific, purposes, some of which have the need for sending messages.

Current problems

In short, you will not have deliverability and reliability warranties, and nor you can get the metrics that will allow you to evaluate or rectify your procedures.

Make sure your transactional messages reach their destination quickly and safely.With MasterBase® Relay you get the reliability and the state-of the-art technology needed to integrate your communication processes and measure their performance.

It is a solution that will make possible that your custom messages meet all the parameters that guarantee a reliable and timely delivery.

RelaySMTP Smart Relay Services

The delivery process is controlled by MasterBase® Relay

Your messages are PROCESSED by MasterBase® Relay

The client applications will automatically generate messages that will be sent by MasterBase® Relay to the intended recipients.

• The domain and the inbox are validated

• The rules you have set are validated

• The DKIM is added

• The monitoring and security variables are added

Your messages are RECEIVED, from your applications by MasterBase® Relay

Your messages are SENT by MasterBase® Relay to the final recipient

RelaySMTP Smart Relay Services

MasterBase® Relay Objectives

To ensure that emails automatically generated by the internal systems of our customers, reach the desired destination.

Instead of sending the message directly from your applications, you can set up the delivery to MasterBase® Relay; via (SMTP) Protocol, entrusting the delivery of your message to us.

¿What does MasterBase® Relay do?

MasterBase® Relay prepares the message incorporating security parameters and the required traceability with the purpose of:

reaching its destination dodging ISP filtersbeing traced step by step

With MasterBase® Relay you can

Ease the congestion on your email servers.

Deliver your messages in a safe, timely, quick and measurable way.

Get the backup of all your deliveries through an easy to use platform.

MasterBase® Relay Benefits

It reduces the risk of being included in deliverability blacklists, thanks to the good reputation of the MasterBase® IPs.

It provides delivery statistics of your messages, based on monitoring rules, validations of domain, bounce processing and mail transformations (html-text, text-html).

¿What is required to start with MasterBase® Relay?

Implementation is simple and consists mainly of enabling basic rules of operation, configuring protocols, and performing validations; all of this ensures proper and timely service.

Some features of MasterBase® Relay

Delivery status displayOne of the alternatives available is checking the list of deliveries on the MasterBase® Relay platform.

By placing the cursor on the status of each delivery, a single summary of the process will be displayed.

Some features of MasterBase® Relay

Plan v/s delivery graphicIt reflects the relationship between the plan that your company has defined and the actual behavior of your deliveries.

The red curve represents the plan that our client has contracted, expressed in number of deliveries per hour.The blue curve corresponds to the total number of deliveries requested by our customer, which may differ from the previous one.The orange curve indicates deliveries actually made until the moment someone makes the query.

Some features of MasterBase® Relay

Statistics download via web

You can download via web a report on deliveries made using a specific rule.

You can use this information in other environments and perform your own analysis, without leaving the platform.

Entregar la información en línea de los procesos dentro denuestra plataforma haciéndola más robusta, efectiva y amigable.

Deliverability

MasterBase® has the technology and knowledge to help customers improve their deliverability rate.

We are constantly working and advising our clients in three key areas for good deliverability. These areas are: authentication, reputation and content.

Some of our major customers

14Years

EXISTENCE

10Countries

PRESENCE

600Mill. per month

DELIVERIES

900Customers

RELIANCE

Our long history, expertise, size, solid growth and number of customers guarantee our leadership in email marketing and more.

Security

Our research and development team is

constantly working to find safe and reliable solutions

HTTPS ENVIRONMENT

MASTERBASE® TOKEN

GEO IP FILTER

Strength

We have different attributes that strengthen our process, our work and

tools.

DELIVERY SPEED

AVAILABILITY

OWN INFRASTRUCTURE

Service

We have a team of professionals able to

address your questions and solve problems

without any cost to you

DOUBT MANAGEMENT

TOOL USE

TROUBLESHOOTING

Deliverability

We have the technology and knowledge to help our customers improve their

deliverability rate.

AUTHENTICATION

REPUTATION

CONTENT

Why are we different?

MasterBase® has spent more than 14 years dealing with the challenge of helping companies to reach their addressee’s Inbox safely and reliably.

Boost your communications and reach effective results

Email marketing Customized attachments Transactional messaging

Enhance the delivery of your critical documents.

Evolve towards one-to-one sending and ensure its delivery.

Entregar la información en línea de los procesos dentro denuestra plataforma haciéndola más robusta, efectiva y amigable.

www.masterbase.com