Final presentation/Paper

Presentation

• Oral presentation 8-10 minutes, no shorter…no longer. 2-3 people people max

• Introduce your project and why you chose it• How did you apply the POST process and other

Groundswell principles?• Which social media platforms did you use and

why?• What additional research did you use to target

your audience and decide on content?

Presentation

• Show examples of each of the platforms including content you used to grow and engage your audience

• Describe how you “marketed” your project• How were you successful?• How were you challenged?• What did you learn and what were your final

conclusion?

Final paper

• Name of project• Names of all team members• About five pages (not including examples of

screen shots, etc. to show how you used social media platforms)

• Cover everything you did in your oral presentation

But also answer these questions• Two key components of social media are

content creation and collaboration to create that content. Explain how your team collaborated to create content. Include successes and challenges and what you learned by working together.

But also answer these questions• Some people view social media and marketing

as the next great marketing tool, some think it will have its “15 minutes of fame” and then disappear. Based on your experience with your project, what is your team’s opinion on the future of social media as a marketing tool?