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MarketMix 2012 was held March 20 at Bell Harbor Conference Center in Seattle. Here are some key takeaways and great quotes.
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Confidential 1
MarketMix 2012: Return on Relationships, Happiness with Ben Huh & More
Presented By:
Andrea Hofer, Sr. Community Manager
Amy Rainey, Account Manager
4/3/2012
Confidential 2
MarketMix 2012 was held March 20 at Bell Harbor Conference Center in Seattle.
Here are some of the key takeaways and great quotes:
4/3/2012
Confidential 3
“CEOs talk ROI but decide budgets on a feeling. Social media is about feeling.”
4/3/2012
– Ted Rubin of Collective Bias
Confidential 4
“Social media drives engagement; engagement drives loyalty; loyalty correlates directly to increased sales.”
4/3/2012
– Ted Rubin of Collective Bias
Confidential 5
“80% of people watching TV are mobile multi-tasking: email, text, talk, or social networking. 15% are using phones the entire time they are watching TV.”
4/3/2012
– “New Ways of Looking at TV” breakout session
Confidential 6
“57% of companies have acquired customers through a blog.”
4/3/2012
– Andy Boyer of Relaborate
Confidential 7
“Make sure you have your social properties and social campaigns on clients’ email unsubscribe page.”
4/3/2012
– Laura Ashley of TailoredMail
Confidential 8
“The Internet has created more drive for people to connect in real life, not less. Like at conferences, like this one.”
4/3/2012
– Ben Huh of Cheezburger
Confidential 9
“It’s time to change the dialogue from ‘content is king.’ Content is like gold.”
– Russell Sparkman of Fusion Spark Media
4/3/2012
Confidential 10
“Your brand is what your customer says your brand is.”– Rod Brooks of PEMCO Insurance
4/3/2012
Confidential 11
MarketMix 2012: Return on Relationships, Happiness with Ben Huh & More
Presented By:
Andrea Hofer, Sr. Community Manager
Amy Rainey, Account Manager
4/3/2012
Confidential 12
Connect withBanyan Branch Social Media Agency
Website: www.BanyanBranch.com
Blog: www.BanyanBranch.com/Social-Blog
Facebook: www.facebook.com/BanyanBranch
Twitter: @BanyanBranch
Phone: 1.206.971.0010
4/3/2012