Marketing your serviceMarketing your service

or – what is the difference or – what is the difference between an MRI scanner and a between an MRI scanner and a

Library?Library?

Not much?Not much?

Both have customers/readers/patientsBoth have customers/readers/patients Both provide a serviceBoth provide a service Both rely on good customer relationsBoth rely on good customer relations

BUT….BUT….

Private vs. Public sectorPrivate vs. Public sector

Know your usersKnow your users

User surveysUser surveys Referral routeReferral route Patient satisfactionPatient satisfaction Referrer satisfactionReferrer satisfaction

Snapshot surveysSnapshot surveys British LibraryBritish Library

Talk to themTalk to them

What is your USP?What is your USP?

For us:For us: ClaustrophobiaClaustrophobia Positional imagingPositional imaging

For a libraryFor a library Unique collectionsUnique collections Special servicesSpecial services Part of the communityPart of the community

PracticalitiesPracticalities EventsEvents

ShowsShows Educational eventsEducational events

PublicationsPublications LeafletsLeaflets BookmarksBookmarks

AdvertisingAdvertising Local papersLocal papers EditorialsEditorials

Word of mouthWord of mouth

ArtworkArtwork

It says what it does on the tin..It says what it does on the tin..

Even for librariesEven for libraries

CourseCourse

CILIP: Producing effective promotional CILIP: Producing effective promotional literature led by Chris Wellsliterature led by Chris Wells

Find an artistFind an artist

http://www.angelaspalmer.com/

Or a film?Or a film?

Thank you for listening

president@cilip.org.uk