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A presentation given during the 2012 National Barn Alliance Meeting on how to use digital tools to market the mission of the organization.
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Marketing the Mission
Getting the word out about your organization.
Creating Your
Digital Foundation.
78% of adults use the Internet.
A website is a smart investment for your organization.
Why?
- Available 24/7
- Cost effective
- Adaptable
- Measurable
- Shareable
Building Your Site.Helpful hints...
- Be identifiable
- Simple, clean layout.
- Meaningful content.
Remember: A website is never done.
Should always be in beta.
Always think to the future.
Social media can
Connect people
Share information quickly
Allow for remote interactions
Social media is another channel to connect.
Social media is to stay. That's where the people are.
- 152 million blogs - 2 billion videos watched daily in
YouTube - 100 million tweets sent daily - If Facebook was a country, it
would be the 3rd populous country in the world.
E-Newletters
We live in a "now" culture.
Digital allows for constant engagement.
Reach new people for old barns.
