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Marketing Smarter. Across Europe.
© 2012 FredericMartin | www.internove.eu
Marketing Smarter. Across Europe.
© 2012 FredericMartin | www.internove.eu
ownvalue:
toolbox:
openvalue:
+
+ business frameworks marketing lab web 2.0 platforms
marketing partners tech partnerseuropean network
senior management skills 360°marketing/sales drive creativity & business brains
BUSINESSMANAGEMENT
INTERNATIONALDEVELOPMENT
MARKETINGMANAGEMENT
ONLINEMANAGEMENT
market strategy
operational plans
country + online drive
analytics/KPIs counter measures
gained in a variety of EU countries
contents360°
interactions marketing plans
EU FR DE BNL UKoperational drive
business / brand uplift
Growing your Business Value Effectively. From A to Z.
assessing the ways to go
defining a project
translating into strong plans
driving relevant tactics 360°
following &measuring
mailingPR,Fairs,
trad.media saleschannels
CRM
what youwant|can|should
do
strategic project
« what to do »
critical to success
sub-projects+ KPIs
socialmedia
websiteoptim.
TODAY
TOMORROWcustomer base,net sales, profit,brand awareness,preference, loyalty,price index …
SEO
< Internal >capabilities
offeringvisionvalues
opportunitiesbest practicesnew markets
< External >
Closing the Strategy-Do gap Fostering Teams Collaboration
360° Interactions resp. Drive Focusing on Contents + Metrics
Reaching Beyond Borders Offline <> Online Synergies
promotion
offering
channels
branding
interactions
stories
valueinno-vation
brand nurturing< uniques | values >
inbound marketing < audiences find you >
© 2012 FredericMartin | internove.
onlinedrive
offlinedrive
test
measure
activat
efollo
w
collaborative dashboards
Online/Offline analyticsKPI Gaps-to-TargetsKPI Gaps-to-Compet.Roadmaps / TimelinesMarket Watch
< we execute all or parts of this process into deep operational details >
Key-References | Samsung Germany, Marketing & Sales Management.
© 2012 FredericMartin | www.internove.eu
Key-References | 1&1 Internet, International Marketing Management (100% Online Business)
© 2012 FredericMartin | www.internove.eu
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© 2012 FredericMartin | www.internove.eu