Hello Everyone

“Marketing strategy of a local food”

My Company Name

“Tangail Sweets” (The porabari chomchom)

Mission statement

Product oriented: “100% Pure”

Market oriented: “Taste it one time, never forget lifetime”

Marketplace

I start a small sweet company with a shop at

“Uttara”

Market segmentation

From the local people of Uttara some people like sweet. some people do not like sweet.

Target marketing

From the local people of Uttara who likes sweet is my target market

History of Porabari ChomChom

The Tangail Porabari chom chom was famous throughout the Indo Pak sub-continent.

The Porabari chom chom is one of the world famous sweet for its extreme sweetness, uncommon taste and flavor

It is known that a man named Dasarat was the first sweetmeat maker in this village. The Ghosh and Pal tribes were engaged in the sweet meat industry generation after generation

Product Quality

100% pure. I do not use any harmful things which cause any harm to people

and society. The main ingredients are flour, cream, sugar, saffron,milk, lemon

juice, and coconut flakes.

My shop product Main product is ChomChom. The price is at the range of 200-700 TK(per KG).

My Marketing Process

Customer driven marketing strategy

My first focus is only customer satisfaction.First I collect customer feedback of my

sweet.From their expectation I will improve my

product quality.

Integrated marketing program

Promotional activities.Banner and poster.Leaflet.Advertising on Daily News.

Market offering

I offer 100% pure best quality sweet. I also offer best customer service such,home delivery and online delivary.

Deliver to customer superior value

“10% off to all types of sweet”

Build profitable customer relationship

I always build a very good relationship with all kinds of customer.

From customer I will get profit.

My Market

My Vision

“VISION 2020”

Any Question ?

Thanks to All