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3/9/2017
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1,2,3 Marketing Workshop
The Crosswords
Clues
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1. Any recognizable name, logo or symbol that identifies a product.
3. Product or brand with a high share of a mature or declining market (4,3)
4. The group of consumers or customers aimed at by a business (6,6)
5. Paid-for communication, aimed at informing or persuading
7. A brand that is owned and promoted by retailers rather than manufacturers (3,5)
8. Marketing promotion that relies on word-of-mouth or online networks to spread the message
9. The part of the marketing mix that focuses on where a firm’s products are sold
Across
2. Goods or services produced by a business
6. Surveying a small group of a population to gain research insights
9. _________ pricing. Setting a low price to gain a higher share of a market
10. Product _____. Getting customers to buy a product for the first time
11. The marketing combination of product, price, promotion and place
12. Distribution __________. How a business gets its products to the end consumer
13. Research designed to provide information about opinions, attitudes and behaviors
1,2,3 Marketing Workshop
The Crosswords
3/9/2017
2
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Contacts
1,2,3 Marketing Workshop
The Crosswords
01000081341
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