The Aim

At the end of the six months we will have a tool kit that

will provide the basis of a marketing plan – a route map

by which you can bring your product / service directly to

market.

Our Goal

to lower the cost of getting customers by

50% and

increase the rate of keeping them by 50%

To start with - a quote

What makes a Bootcamp

Bootcamp ethos

1. We do the work

2. We are accountable to each other

3. We help each other through honest, non-

judgmental feedback

4. We treat shared information as

confidential

5. We help new arrivals catch-up and keep

up

The Journey

Goals for Today

1. Set out our strategy

2. Share with you an audit template

3. Look at what’s already out there about

you in the ether?

4. Agree on what you need to do by next

meeting

The Six Month BIG Agenda

• July – Making a start

• August – Setting out you marketing

objectives

• September – Customer buying behaviours

• October – Differentiation: You and your

competitors

• November – Pricing for profit

• December – Rewarding your customer in

the right way

The Audit

A review of past and present marketing

strategies to:

1. Judge their effectiveness

2. Consider their relevance

How can WE improve?

Is this relevant for a new

business?HELL YES!

• Gain feedback before you begin

• Pre-plan for objections

• Learn from others

• Think about the data from day 1

• Fine tune your message

Hand you over to Gary – How to populate Google

The Work – to be done for the 11th

of August

Next

And…..

Finally – it may look daunting but many of the squares will be blank