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Your staff represent your organization to the customers they encounter at the desk. How about through your library's website? Incorporate conversations using blogging and emerging social network tools like Facebook, YouTube and Twitter. Learn how to encourage staff to participate and how to engage patrons at small and large libraries.
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Marketing as Conversation:
David Lee King, Jeff Dawson, & Gina MillsapPLA 2010, Portland, OR
how to interact with your community ...
http://flickr.com/photos/pulpolux/151179802/
through your website
Monday, March 29, 2010
http://flickr.com/photos/pulpolux/151179802/
Monday, March 29, 2010
http://www.flickr.com/photos/jakecaptive/71298126/
Monday, March 29, 2010
http://www.flickr.com/photos/jakecaptive/71298126/
Monday, March 29, 2010
http://www.flickr.com/photos/jakecaptive/71298126/
Monday, March 29, 2010
http://www.flickr.com/photos/jakecaptive/71298126/
Monday, March 29, 2010
http://www.flickr.com/photos/jakecaptive/71298126/
Monday, March 29, 2010
http://www.flickr.com/photos/jakecaptive/71298126/
Monday, March 29, 2010
http://www.flickr.com/photos/lanuiop/401252404/
they are talking
Monday, March 29, 2010
http://www.flickr.com/photos/lanuiop/401252404/
are youlistening?
Monday, March 29, 2010
What’s TSCPL Doing?
in the websiteoutside the website
Monday, March 29, 2010
in the website
Monday, March 29, 2010
in the website
Monday, March 29, 2010
in the website
Monday, March 29, 2010
in the website
Monday, March 29, 2010
in the website
Monday, March 29, 2010
outside the website
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Monday, March 29, 2010
Monday, March 29, 2010
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outside the website
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video
http://flickr.com/photos/psilver/2572105282/
Monday, March 29, 2010
video
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Monday, March 29, 2010
outside the website
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Monday, March 29, 2010
Monday, March 29, 2010
Monday, March 29, 2010
Monday, March 29, 2010
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The Libraryin your pocket
Monday, March 29, 2010
http://flickr.com/photos/gaetanlee/118885175/
Monday, March 29, 2010
The Lester Public Library Experience
Monday, March 29, 2010
Lester Public Library loves flickr Monday, March 29, 2010
Flickr is the center of our social universe
Monday, March 29, 2010
“A picture is worth a thousand words”
Our story…Monday, March 29, 2010
Monday, March 29, 2010
Monday, March 29, 2010
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Create Sets and Collections
Monday, March 29, 2010
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Capture the very human and collective story of your town
Monday, March 29, 2010
OUR CANDID COMMUNITY
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SHARING
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OUR SHARED
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EXPERIENCE
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WITH EACH OTHER
AND…
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WITH THE
WORLD.
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BROUGHT TO YOU
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BY THE LESTER PUBLIC
LIBRARY
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Monday, March 29, 2010
Monday, March 29, 2010
You say you want an evolution ...
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Monday, March 29, 2010
Everyone’s online!
Monday, March 29, 2010
I hear “I saw you on the website.”
I have direct interaction even if we’re not face to face.
The library has many faces.
Information is updated more quickly.
We have a number of voices & opinions on our website.
What librarians say…….
I share my expertise in ways I wouldn’t with traditional reference service.
Monday, March 29, 2010
It makes me proud that our library provides this venue for teens.
I’m very disappointed in how the library is handling its reduction in funding. This made me vomit profusely!
Abraham Lincoln fought vampires?What customers say….
I love this library!
The Africa Everyday Exhibit was outstanding and the website rendition was where I saw it first.
Monday, March 29, 2010
Library service is really all about connecting with people and building relationships.
Monday, March 29, 2010
Monday, March 29, 2010
Monday, March 29, 2010
Getting personal
Monday, March 29, 2010
Lissa Staley, Book Evangelist
Monday, March 29, 2010
http://www.flickr.com/photos/mattj/54402071/
Monday, March 29, 2010
http://www.flickr.com/photos/jblyberg/4028376129/
model the way
Monday, March 29, 2010
writetoyourbestfriend
http://flickr.com/photos/adrianclarkmbbs/3041954566/
Monday, March 29, 2010
leave space for others
http://flickr.com/photos/sharynmorrow/353307844/
Monday, March 29, 2010
ask!
http://flickr.com/photos/oberazzi/318947873/
Monday, March 29, 2010
Monday, March 29, 2010
Monday, March 29, 2010
Branding
Lester Public Library, Two Rivers, Wisconsin on Internet Social
Networking Sites.
Monday, March 29, 2010
Monday, March 29, 2010
Two Rivers facebook
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Monday, March 29, 2010
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Monday, March 29, 2010
Put it Together, Keep it FreshTake a photo from flickr:
Monday, March 29, 2010
Blog it
Monday, March 29, 2010
Cut and Paste The post from Blogging LPL into MySpace blog
Monday, March 29, 2010
Drop it into facebook
Monday, March 29, 2010
This tweet aims twitter users to the photo in flickr
Monday, March 29, 2010
Creating an online “buzz”
Monday, March 29, 2010
The conversation may not happen online, the conversation begins in homes, at the
coffee shop, the department store… developing recognition outside of the
library – for your library.
Monday, March 29, 2010
Impact on Lester Public Library Willing to go where potential customers are, social
networks – targeting an entirely NEW customer base. Gaining state and national recognition. Gaining international recognition (Japan and Germany) Elevating awareness on the local level, increased
transparency. Presenting marketing alternatives to local business leaders. Consulting with local businesses on social networking. Placing us directly in homes, on prospective library patron’s
computers, laptops, handheld devices, etc. These tools are basically free but my time is valuable.
Making time to make it work can happen. I am now expected to shoot photos of community events.
Library staff are involved – experimenting with our Web page and social network tools.
Ultimately, it is Lester Public Library’s mission in action: Read, Discover, Connect, Enrich.
Monday, March 29, 2010
Monday, March 29, 2010
Gina’s RealLibrary
Monday, March 29, 2010
Monday, March 29, 2010
http://flickr.com/photos/pulpolux/151179802/
Thanks!
tscpl.org/deweyMonday, March 29, 2010