Working with Marketing

Give them a blog

startup.com/blog

Instrument everything important

Web Metrics Conversion

Customer Information!

http://google.com/analyticshttp://adcenter.microsoft.com/analytics

http://google.com/websiteoptimizer

Make it editable

Spread your loveFunctional Benefit Emotional Benefit

Questions?

Where to next?

http://janeandrobot.com http://ninebyblue.com

http://webmaster.live.com http://google.com/webmaster http://siteexplorer.search.yahoo.com

http://SearchDeveloperDay.com