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Presentation on Ford's social media efforts - abbreviated version given to Marketing 2.0 in Paris on March 30, 2009
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Social Networking & the Automotive Industry:
Moving Along the Information Superhighway
Scott Monty, Global Digital Communications
Ford Motor Company
An industry in CRISIS
Strategy
Drive one.
Meet one.
HOW?
Leadership
Internal
Sharepoint•Blogs
•Wikis
•RSS
•Collaboration, training, culture, knowledge management
External
Source: Universal McCann’s Wave3 study, April 2008
Is it working?
How you can reach me
Twitter: http://twitter.com/ScottMontyWeb: http://www.scottmonty.comEmail: [email protected]
