Market Research

Agenda

Defining the market you are getting into

What is the market size?

What you should concentrate on when you are dealing with the markets?

How Do You Define Your Competition?

Tips and Tricks for market research

Is it the right market for you or you should step out?

Defining the market you are getting into

Large An online book store – 61% growth.

Growing Solar energy global market

Limited Competition Having a unique competitive advantage / providing a unique solution.

Defensible You can monopolize the market or you can handle the key market entries.

Easily Scalable The ability to produce a viral product.

Easily Profitable What about online clothes?

What is the market size? In terms of Countries

What is the market size? E-commerce

So, what is the status of the market? Do we have a growing or shrinking market?

Create New Markets Groupon invented the “daily deal” space, from zero to billions

Bias Growth Industries Online marketing is getting a larger share compared to the offline ones

Stable Industries are OK too Thinking about taking your share from this market

Avoid Declining Markets These markets are already dying, so it’s better to stay away from them, for

example the market of analog technologies or even old digital technologies like CD players

What you should concentrate on when you are dealing with the markets?

What kind of business you serve, B2B, B2C or C2C? Each require very different sales/marketing strategies and budgets

Any Government Regulations Risk? Although Jobs Act enacted, risk to Crowd-funding sites given SEC rules

Unexpected risks Earthquakes, Volcanos or Floods

Political risks? Operating a business in an unstable market (e.g., Syria today)

Does the industry have a concentration from the public community? Healthcare, education, Diabilities … etc.

How Do You Define Your Competition?

Are there others who sell the same product or service?

Are there others who sell similar products to yours?

Who are the suppliers or partners that you will need in this market?

Taking into considerations the others players at the same industry, who most likely to join your market?

Tips and Tricks for market research

Google is the best source of any kind of information

There are many free online tools for market research that you can utilize and there are some very cheap ones as well

UTILIZE Your network!!

Is it the right market for you or you should step out?

What makes you better than the other competitors?

Do you have a competitive prices?

Is it possible to acquire customers? And how easy is that?

Are you trying to change culture?

Are you strong enough to face future competition?

Are you meeting the investors expectations?