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1 |.... © 2009 Margento B.V., Netherlands. WWW.MARGENTO.COM CONFIDENTIAL INFORMATION Margento Overview

Margento overview

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Page 1: Margento overview

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© 2009 Margento B.V., Netherlands.

WWW.MARGENTO.COM CONFIDENTIAL INFORMATION

MargentoOverview

Page 2: Margento overview

CONFIDENTIAL INFORMATION© 2009 Margento B.V., Netherlands.

WWW.MARGENTO.COM

2 |

Mobile phones are the most common electronic device in the world – 7 billion+ phones. 

With Margento the mobile phone becomes all-in-one instrument, enabling consumers to

collect and redeem bonus points,

pay for products and services,

top up the balance on pre-paid phone accounts,

redeem coupons,

send and receive funds,

use mobile tickets, and

buy and send electronic gifts

 Margento improves consumer purchase experiance, security, and reduce costs

 

Majority of transactions are still not electronicMost population is still unbankedCash still dominates consumer payments

 Margento has potential to overcome the barriers in enabling mobile phone to become the major device and means for consumer payments.

 

Margento – delivering the future of mobile transactions solutions NOW

Page 3: Margento overview

CONFIDENTIAL INFORMATION© 2009 Margento B.V., Netherlands.

WWW.MARGENTO.COM

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Margento is comprised of

Margento is comprised of

Margento SolutionsMargento Solutions

The richest portfolio of powerful mobile transaction solutions based on a single platform.

The richest portfolio of powerful mobile transaction solutions based on a single platform.

Margento TechnologyMargento Technology

Patented Data Over Voice technology

Complete line of POS terminals Margento Mobile Transactions

Platform

Patented Data Over Voice technology

Complete line of POS terminals Margento Mobile Transactions

Platform

SCENE

Page 4: Margento overview

CONFIDENTIAL INFORMATION© 2009 Margento B.V., Netherlands.

WWW.MARGENTO.COM

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Margento Solutions

Mobile Payments

ICPSMobileRecharge

Bonus &Loyalty

MobileGifts

MobileCoupons

MobileTickets

MobileRemittanc

e

Page 5: Margento overview

CONFIDENTIAL INFORMATION© 2009 Margento B.V., Netherlands.

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Margento Technology

Complete line of POS terminals

Reliable & versatile identification and communication equipment

POS Terminals Margento Platform

Margento Mobile Transactions Platform

Proven & flexible end-to-end software

Data Over Voice / Near Field Communication

Patented Data Over Voice technology

Unique & innovative technology that makes Margento special

Page 6: Margento overview

CONFIDENTIAL INFORMATION© 2009 Margento B.V., Netherlands.

WWW.MARGENTO.COM

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Margento Platform

Page 7: Margento overview

CONFIDENTIAL INFORMATION© 2009 Margento B.V., Netherlands.

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Page 8: Margento overview

CONFIDENTIAL INFORMATION© 2009 Margento B.V., Netherlands.

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Page 9: Margento overview

CONFIDENTIAL INFORMATION© 2009 Margento B.V., Netherlands.

WWW.MARGENTO.COM

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Terminal specifications:

• NFC reader

• DOV enabled

• Certifications

• EMVCo, EMV Contactless lvl 1

• EMVCo, EMV Contactless lvl 2

• ISO14443 A/Mifare in B, Felica

• Mobile NFC

• GUI Elements

• LED indicator

• Graphical LCD display

• Available 3rd Party Connectivity

• 2 USB connections

• 1 Ethernet connection

• 1 RS-232 connection

Margento’s nPOS terminal is used for all kinds of proximity transactions.

Microphone for DOV

Contactles readerfor NFC

Under the hood...

Page 10: Margento overview

CONFIDENTIAL INFORMATION© 2009 Margento B.V., Netherlands.

WWW.MARGENTO.COM

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Margento for all retail location types

Mobile Points of sale

Automated Points of Sale

Traditional Points of sale

• Vending machines • Parking meters • Amusement (video,

gaming)• Ticket machines

(bus, train)• Car wash

• Restaurants, Bars• Home delivery (z.B.

Pizza)• News stand/Kiosk • Ticketing (e.g. ticket

window)• Taxi

• Classic retail shops• Pharmacies• Convenience stores• Supermarkets• Petrol Stations

Internet merchants

• Webstores• Pizza delivery

Page 11: Margento overview

CONFIDENTIAL INFORMATION© 2009 Margento B.V., Netherlands.

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Margento DOV technology

Margento uses the voice channel of a mobile phone to transfer different types of transactional data from a point of sale (Margento Terminal) to authorization facility for approval of payment or transaction.

Margento technology is patented; PCT patent is published under Int.pub.num WO 02/33889

Speech

Person 1

Mobilephone Mobile operator Person 2

Mobilephone

Speech

Transmission data over the voice channel system GSM

Margento center

Point of sale

Mobile operatorMobilephone

Voice

modulated

data signal

Margento terminal

Page 12: Margento overview

CONFIDENTIAL INFORMATION© 2009 Margento B.V., Netherlands.

WWW.MARGENTO.COM

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Margento the most customer-friendly solution

Works with every existing mobile phone

Business solution independent of MNO,and phone manufacturer

Secure: Mobile does not store user- or account data (name, account, PIN, etc.)

User- and account data is not disclosed to the merchant

No software download on phone necessarry; no phone hardware change needed

Anybody who can make a call, can use Margento

Compatible with all existing & future phones

Page 13: Margento overview

CONFIDENTIAL INFORMATION© 2009 Margento B.V., Netherlands.

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Margento Technology has evolved; additional terminals developed...

Start early 2000’

Page 14: Margento overview

CONFIDENTIAL INFORMATION© 2009 Margento B.V., Netherlands.

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Margento Intellectual Property

• Margento is a registered Trademark

• Margento has filled numerous patent applications, including patent for Margento DOV technology has already been granted in more than 50 countries:• "System for payment data exchange and payment terminal device used therein" filed under

PCT international application number PCT/IB2000/001495, publication number WO/2002/033669 .

• »Payment terminal device for payment data exchange« filed under PCT international application number PCT/IB2002/001223, publication number WO/2003/088165 .

Page 15: Margento overview

CONFIDENTIAL INFORMATION© 2009 Margento B.V., Netherlands.

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Margento is ready today!

MARGENTO DOV technology2009

READY FOR

7 billion+ phones globally

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© 2009 Margento B.V., Netherlands.

WWW.MARGENTO.COM CONFIDENTIAL INFORMATION

Margento Procedures and Examples of Use

Page 17: Margento overview

CONFIDENTIAL INFORMATION© 2009 Margento B.V., Netherlands.

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Payment steps (mPOS)

Enter PIN

**** 18050 €

Enter Amount Transaction

Printing

MERCHANT USER

PIN optional, up to Issuer of the

account

Page 18: Margento overview

CONFIDENTIAL INFORMATION© 2009 Margento B.V., Netherlands.

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Margento Top Up (Voucher with Code, GPRS)

Customer pays the retailer for the desired amount of

airtime.

Retailer enters Amount, or predefined

denomination of TopUp into Margento terminal

Terminal sends request for

TopUp to MNO.

Voucher with Code is printed.

Customer uses Voucher to TopUp the prepaid

account.

50 €Enter Amount

CUSTOMER RETAILER

50 €Enter Amount

CUSTOMER

12 €Recharge

Sending

Printing

1234

Page 19: Margento overview

CONFIDENTIAL INFORMATION© 2009 Margento B.V., Netherlands.

WWW.MARGENTO.COM

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Margento Automatic Top Up

Customer dials the Margento access

number.(In case customer wants

to recharge 3rd party mobile phone - number

is entered)

Customer places the phone against the

Terminal and waits until transaction is finished.

Margento Terminal prints out two

transaction receipts, for customer and retailer while the customer’s prepaid account is

automatically credited.

Printing

Customer pays the retailer for the desired amount of

airtime.

Retailer enters Amount

50 €Enter Amount

CUSTOMER RETAILER CUSTOMER

12 €Recharge

180Transaction

Page 20: Margento overview

CONFIDENTIAL INFORMATION© 2009 Margento B.V., Netherlands.

WWW.MARGENTO.COM

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Collect points/bonus via Mobile

Customer makes a purchase (Cash,

Plastic, ...)

Customer dials the Margento Center

(authorisation facility) & taps the

Terminal.

Purchase date is collected and

registered in the bonus & loyalty

program

180

Transaction

CUSTOMER

Page 21: Margento overview

CONFIDENTIAL INFORMATION© 2009 Margento B.V., Netherlands.

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DOV

**123

NFC enabled smartphone

Smartphone with our App installed

Regular Classic phone

1. Step Initialize transaction by either:•Enabling NFC•Starting Margento App•Dialing the short No.

3. Step Specify the coupon to be redeemed.

4. Step Receive redemption receipt.

2. Step Tap phone against the Terminal.

Page 22: Margento overview

CONFIDENTIAL INFORMATION© 2009 Margento B.V., Netherlands.

WWW.MARGENTO.COM

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Overview: Security

• All transactions are processed in real-time• Each transaction is based on white / black lists review• Enables centralized management of credit limit

• Data encryption (like SSL) based on Elliptic Curve Cryptography (ECC) for communication between terminal and Center

• IPsec VPN tunnels and secure dedicated "leased lines" for communication between the components of Margento Center , and other 3rd party platforms

• User identification via SIM (MSISDN), user authentication via PIN• SIM card is difficult to clone, cloned SIM can not coexist to the original SIM in the mobile network

• Merchant authentication based on PKI• Terminal is is identified thru a unique preloaded terminal ID (TID) • Two Ways PKI-based authentication during "secure session setup": identity of the terminal is

verified by Margento Center; Margento Center identiity is verified

• PIN Encrypted by standardized algorithms: • DES (ANSI X3.92, X9.24), 3DES (ANSI X9.52), ECDSA (ANSI X9.62); ECDH (ANSI X9.62)• PIN at the terminal is never associated with payment account details

Secure communication

User authentication

On-line Authorisation

End-to-end encryption

MerchantAuthentication

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© 2009 Margento B.V., Netherlands.

WWW.MARGENTO.COM CONFIDENTIAL INFORMATION

Margento Live

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CONFIDENTIAL INFORMATION© 2009 Margento B.V., Netherlands.

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• 2 Mio. inhabitants

• 750.000 users >40% of the population

• 10.000 POS are equipped with terminals

• 1.5 Mio. payment transactions per month

Page 25: Margento overview

CONFIDENTIAL INFORMATION© 2009 Margento B.V., Netherlands.

WWW.MARGENTO.COM

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Issu

ers

P

rocess c

en

ter

Netw

ork

Bank

MNO

MNO

Bank

MNO

Automated POS

WEB store

Classic POS

Page 26: Margento overview

CONFIDENTIAL INFORMATION© 2009 Margento B.V., Netherlands.

WWW.MARGENTO.COM

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Apparel Group:

• Start in May 2010 with 36 brands

• Over 600.000 registered customers from 190+ countries

• Bonuses can be collected and redeemed in +330 retail shops

26

Page 27: Margento overview

CONFIDENTIAL INFORMATION© 2009 Margento B.V., Netherlands.

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• Mobily customers can redeem points collected through airtime usage.

• Points can be redeemed at 10.000 POS for instance at mall stores like Replay, Guess, supermarkets etc.

• Number of transactions per month including Loyalty, Bill Payment and Prepaid Recharge TXNs app. 14 mio.

Page 28: Margento overview

CONFIDENTIAL INFORMATION© 2009 Margento B.V., Netherlands.

WWW.MARGENTO.COM

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Main benefits of the system are:•elimination of paper vouchers, along with all the trouble related to acquiring them•increased visibility and transparency over the use of vouchers•online checking of used and remainingvouchers

No. of Active Terminals:• 1400+No. of Restaurants in theNetwork:• 1000+Number of Registered Users:• 120 000+

Page 29: Margento overview

CONFIDENTIAL INFORMATION© 2009 Margento B.V., Netherlands.

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Key Statistics•close to 400 000 Urbana cards in use•in excess of 100.000 daily validations•close to 60 million transactions•processed annually

The System in Numbers:• entire public transit fleet of several hundred vehicles entirely equipped with vPOS terminals• close to 200 mPOS equipped points-of-sale offering contactlesscard recharge• 40 highly-capable Self-Service Kiosks conveniently placed within the city perimeter• over 140 TaPOS equipped parking machines, enabling both card and mobile phone payments

Page 30: Margento overview

CONFIDENTIAL INFORMATION© 2009 Margento B.V., Netherlands.

WWW.MARGENTO.COM

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Prepaid Aufladung bei T-Mobile

Live Show Case

Shops, Filling Stations & Convenience stores

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CONFIDENTIAL INFORMATION© 2009 Margento B.V., Netherlands.

WWW.MARGENTO.COM

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CONFIDENTIAL INFORMATION© 2009 Margento B.V., Netherlands.

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CONFIDENTIAL INFORMATION© 2009 Margento B.V., Netherlands.

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CONFIDENTIAL INFORMATION© 2009 Margento B.V., Netherlands.

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CONFIDENTIAL INFORMATION© 2009 Margento B.V., Netherlands.

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Promotion

Printed Advertisements

Page 36: Margento overview

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© 2009 Margento B.V., Netherlands.

WWW.MARGENTO.COM CONFIDENTIAL INFORMATION

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