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Managing Millenials- Generation Y
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Managing Millenials- Generation Y
Kathryn Carlson
Product Director, HR Management
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Copyright © 2011 TK Carsites. All rights reserved. www.tkcarsites.com.
The Four Generations
Veterans, Silents, Traditionalist
63 years and older
Baby Boomers
42 to 63 years old
Generation X, GenX
28 to 42 years old
Generation Y, Millennials, Echo Boomers
27 years and younger
Defining the Generational Character
Traditionalist Baby Boomers GenX Millennial
Core Values Respect ConformityDiscipline
OptimismInvolvement
SkepticalFunInformal
RealismConfidentSocial
Family Traditional Nuclear
Disintegrating Latch-key kids Non-traditional
Communication PhoneOne on OneWritten
Phone“Call me anytime”
Cell phoneEmail“don’t call me at home”
Social mediaCell phone“just text me”
Education A dream A birthright A way to get there
An expense
Money SaversPay Cash
Buy now, pay later
Cautious Earn to spend
What They Want
Traditionalists want RESPECT
Baby Boomers want SUCCESS
GenYs want AUTONOMY
Millennials want VALIDATION
25% by 201447% by 2040
By the Numbers
Columbine
The 2000 Election Crisis
9-11
Cable
Reality TV
War
Terrorism
InternetColumbia Accident
Technology
Gaming
Starbucks
Gen Y Formative Events
Challenger Accident
MTV
SpaceShipOne
GoogleiTunes
Napster
Franchises
Oprah
Daily Show
Southpark
Simpsons
Celebrity Scandals
Amazon.com
Online Shopping
eBay
mac vs. pc
Global Warming
CD’s
youTube
abu ghraib
Blogging
Influencers
Individual - Personality in
Adolescent to young Adulthood
Environment
GEN Y’s Characteristics
Meritocracy. Only the talented survive and anyone Only the talented survive and anyone with talent should be able to succeed.with talent should be able to succeed.
Camaraderie. Working with others, in teams or Working with others, in teams or just collaboratively; group accomplishment is even just collaboratively; group accomplishment is even sweeter than solo success. A sense of mentoring, sweeter than solo success. A sense of mentoring, or mentors, in the workplace.or mentors, in the workplace.
Non-traditionalism. Non-traditionalism. Doing things differently than in Doing things differently than in the past while making the point, “this is the past while making the point, “this is different.”different.”
Integration of work and personal life in a number of ways: co-workers are “family,” work and social life are blended together, and personal and social activities are blended into the work day (or night).
Fierce independence: Fierce independence: in choice of company to in choice of company to work for, when to leave, how you get your work work for, when to leave, how you get your work done, how your work should be done are all done, how your work should be done are all individual decisions, (with input from individual decisions, (with input from social/professional networks) resulting in little social/professional networks) resulting in little loyalty to employers.loyalty to employers.
Unique. They see themselves as a breed apart, talented, skilled and in demand. They strongly believe in the value of their work and expect “the rest of the world” to appreciate it as well.
Confident. They show little fear of the future, believing that their skills will always be in demand and they have a strong support net in place through family and friends.
Realistic. They are, however, realistic about financial compensation due to ups and downs in the economy.
Why Bother?
Absorb discontinuous information and make meaning of it
Use tools and create technology to change the world in new ways
Cope with extreme complexity
Provide energy and insight into process and system improvements
Be extremely productive and supportive, if engaged.
Innovate and communicate in new and distinctive ways
What Works For Everyone
• Establish objectives, goals and work plans• Provide education and training in multiple
formats• Give on-going coaching and feedback• Offer promotional and career development
opportunities• Provide Freedom • Balance, 9-5 doesn’t cut it anymore
Don’t Forget…
• Generational context is not just about age, but common experiences
• Different is neither right nor wrong, just different
• Different approaches to the same problem is a strength- highlight accordingly and seek common ground
• Never make assumptions• Generational understanding does not take
the place of concern for the individual
Questions and Answers
Contact Information
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