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CIO Conference In Calgary, AB Canada
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© 2011 Marlabs, Inc. All Rights Reserved© 2011 Marlabs, Inc. All Rights Reserved
Managed Cloud Services
Balancing Availability, Performance and Security in a Hybrid Cloud Environment
Jeff HoldenVice President, Energy & Utilities
Marlabs, Inc.
Remote Communications CIO ConferenceMay 16-17, 2011Calgary, Alberta
© 2011 Marlabs, Inc. All Rights Reserved© 2011 Marlabs, Inc. All Rights Reserved
Agenda
About Marlabs
Cloud Computing Snapshot
Private, Public, Hybrid?
Real World Scenario
Case Studies
© 2011 Marlabs, Inc. All Rights Reserved© 2011 Marlabs, Inc. All Rights Reserved
IndustryVertical
Experience
• BFSI• Public Sector• Healthcare & Life Sciences• Energy & Utilities• Airlines & Logistics• Education
Partners
•VM Ware/Amazon Solution Providers•IBM, MSFT, Oracle•Dell, HP•IBI, QlikView, Teradata, MicroStrategy•Rigstar
DeliveryFramework
• Scalable global delivery model with centers in US and India
Organization• Founded in 1996• Headquartered in Piscataway, NJ• 2,100 associates worldwide team
Customer centric, people focused and results oriented business approach
About Marlabs
Bethlehem, PA
Curitiba, Brazil
Bangalore, India
Chicago, IL
Mysore, India
Mexico City, Mexico
Kuala Lumpur, Malaysia
London, UK
Toronto, Canada
Cheyenne, WY
HeadquartersPiscataway, NJ
Herndon, VA
Strong Global Footprint
© 2011 Marlabs, Inc. All Rights Reserved© 2011 Marlabs, Inc. All Rights Reserved
Service Offerings
Custom Application
Services
PackagedApplication
Services
BusinessIntelligence
Testing Infrastructure Services
• Architecture & Design
• Application Development
• Application Maintenance & Support
• Migration & Modernization
• Knowledge Management
• Collaboration
• Application Portfolio Management
• Strategy & Needs Analysis
• Evaluation & Selection
• Customization & Implementation
• Maintenance & Support
• Maturity Assessment & Solution Blueprint
• Data Warehousing
• ETL, Reporting & Analytics
• Test Process Consulting
• Functional Testing
• Non-Functional Testing
• Test Automation
• End User Computing
• Enterprise Data Center Services
• Remote Infrastructure Services
• Information Security Services
• Cloud Services
• Application Management
© 2011 Marlabs, Inc. All Rights Reserved© 2011 Marlabs, Inc. All Rights Reserved
open-sourcebusinesspolicies
What is cloud computing…
cloud
computing
distributedutilities
network
software-plus-services
syndicationparallel
ownershipinfrastructure-as-a-servicecontroltransactions
storagecompliance
accountabilitysustainability webquality-of-service
interoperability scalabilitythroughput security accessplatform-as-a-service
assurance
integration
virtualization
gridreliability
applicationssubscription
governance
software-as-a-servicemanagement
loosely-coupled
architectureprivacy
utility
authorizationservices
bandwidth
authenticationservice-oriented stewardship
identitySLA
XMLdataagility
?
© 2011 Marlabs, Inc. All Rights Reserved© 2011 Marlabs, Inc. All Rights Reserved
“De-Fogging” The Cloud
Where does “Cloud” come from?•“Cloud” is a widely used metaphor for the Internet • The Internet is the foundation of Cloud Computing
“A pool of abstracted, highly scalable, and managed compute infrastructure capable of hosting end-customer applications and billed by consumption” Source: Forester
A Definition
$Pay-per-use for computation power
Virtually infinite computational resources
Automatic on-demand scalability
bas
ics
© 2011 Marlabs, Inc. All Rights Reserved© 2011 Marlabs, Inc. All Rights Reserved
Real World Drivers
50
percent of business devices are expected to be smartphones by 2014
Consumerization of IT
84percent of organizations have a remote workforce
Distributed Workforce
85
percent of IT capacity is idle on average
Infrastructure Utilization
70percent of IT budgets is spent maintaining IT operations
Infrastructure Complexity
© 2011 Marlabs, Inc. All Rights Reserved© 2011 Marlabs, Inc. All Rights Reserved
IaaS(Infrastructure-as-
a-Service)
•Server Clusters•Server Virtualization•Desktop Virtualization•Storage•WAN•Firewall
CPU RAM DISK
Network
Compute
Database
Office/Productivity
AppsCorporate OTSApps
CorporateCustom Apps
MobilitySy
s Ad
min
/ M
onito
r / M
anag
e / M
aint
ain
Service Models in The Cloud
Based on NISTDefinitions
© 2011 Marlabs, Inc. All Rights Reserved
TRADITIONALINFRASTRUCTURE
INFRASTRUCTURE AS A SERVICE
FULLY PHYSICAL
LOW UTILIZATION
LOW SERVER TO IT STAFF RATIO
LITTLE TO NO AUTOMATION
STATIC DEPLOYMENT FOR PEAK SCALE
DIFFICULT PATH TO PAAS AND PUBLIC CLOUD
PHYSICAL AND VIRTUAL
MODERATE TO HEAVY UTILIZATION
HIGH SERVER TO IT STAFF RATIO
HIGHLY AUTOMATED
DYNAMIC DEPLOYMENT FOR BALANCE
PATH TO PAAS AND PUBLIC CLOUD
IT’S ALL ABOUT EFFICIENCY
Infrastructure-as-a-Service
© 2011 Marlabs, Inc. All Rights Reserved© 2011 Marlabs, Inc. All Rights Reserved
CPU RAM DISK
Network
Compute
Database
Office/Productivity
AppsCorporate OTSApps
CorporateCustom Apps
MobilitySy
s Ad
min
/ M
onito
r / M
anag
e / M
aint
ain
PaaS(Platform-as-a-Service)
•Business Applications •E-Mail•ERP•CRM•Collaboration•HRM•ECM
Service Models in The Cloud
Based on NISTDefinitions
© 2011 Marlabs, Inc. All Rights Reserved© 2011 Marlabs, Inc. All Rights Reserved
Platform-as-a-ServiceTRADITIONAL
PLATFORMPLATFORM
AS A SERVICE
STATIC DEPLOYMENT FOR PEAK SCALE
SERVER, VMNETWORK, STORAGE, APP
ASSEMBLY REQUIRED
PATCH, SERVICE RELEASE, NEW VERSION
CUSTOM, INCONSISTENT
BUILT TO AVOID AND RECOVER FROM FAILURE
ON-DEMAND SCALE
APPLICATION
READY-MADE SERVICES
MAINTAINED FOR YOU
STANDARDIZED
BUILT TO EXPECT AND WITHSTAND FAILURE
IT’S ALL ABOUT THE APPLICATION
© 2011 Marlabs, Inc. All Rights Reserved© 2011 Marlabs, Inc. All Rights Reserved
The benefits of the cloud are compelling , but what is the right
answer for your business?
Public, Private, or Hybrid?
© 2011 Marlabs, Inc. All Rights Reserved
Will your enterprise be pursuing a private cloud
computing strategy by 2012?
No4%
Maybe20%
Yes76%
Gartner, Private Cloud Computing Plans From Conference Polls, Thomas Bittman, 4/30/2010
Public vs Private Cloud
© 2011 Marlabs, Inc. All Rights Reserved© 2011 Marlabs, Inc. All Rights Reserved
Through 2012, how will your IT organization invest in
cloud computing?
Don’t know6%
More public8%
More private75%
Neither11%
Public vs Private Cloud
Gartner, Private Cloud Computing Plans From Conference Polls, Thomas Bittman, 4/30/2010
© 2011 Marlabs, Inc. All Rights Reserved© 2011 Marlabs, Inc. All Rights Reserved
Public vs Private Cloud
Global DeliveryAvailabilityStandardizationAccess to ExpertiseOn-Demand ElasticityScalabilityAutomationUniformityOutage Impact PotentialShared Environment
Public Cloud
Global DeliveryAvailabilityStandardizationAccess to ExpertiseOn-Demand ElasticityScalabilityAutomationCustomizationOutage Impact ControlPrivate Environment
Private Cloud
© 2011 Marlabs, Inc. All Rights Reserved© 2011 Marlabs, Inc. All Rights Reserved
Hybrid Cloud
Global DeliveryAvailabilityStandardizationAccess to ExpertiseOn-Demand ElasticityScalabilityAutomationUniformityOutage Impact PotentialShared Environment
Public Cloud
Global DeliveryAvailabilityStandardizationAccess to ExpertiseOn-Demand ElasticityScalabilityAutomationCustomizationOutage Impact ControlPrivate Environment
Private CloudHybrid Cloud
© 2011 Marlabs, Inc. All Rights Reserved© 2011 Marlabs, Inc. All Rights Reserved
Hybrid Cloud
Hybrid Cloud Two Models •Cloud Bursting ModelUtilizing cloud based resources on demand solely for short term excess capacity requirements.
• Balanced Use Model Places Systems and Applications appropriately in private and public cloud infrastructures according to key factors
© 2011 Marlabs, Inc. All Rights Reserved© 2011 Marlabs, Inc. All Rights Reserved
INTERNET
Remote Users / Partners
VPN
Hybrid Cloud
.NET
.NET
Data Center
Core LegacySystems
.NET .NE
T
Hosted Private
BI PlatformCollaboration ToolsDevelopment Env.Web 2.0 Platforms
On Demand Temp. Storage
© 2011 Marlabs, Inc. All Rights Reserved© 2011 Marlabs, Inc. All Rights Reserved
• Flexible - Mix and match resources between local infrastructure, (sunk cost difficult to scale) with hosted/metered infrastructure (scalable and on demand)
• Realistic - Acknowledges that not all IT resources can/should exist in public clouds today -- and some may never exist there.
• Managed Risk - Manages compliance issues, performance requirements, and security restrictions.
• Conservative - Experience with hybrid model helps get better at understanding what compute cycles and data have to be kept local and what can be processed remotely.
Hybrid Cloud
© 2011 Marlabs, Inc. All Rights Reserved© 2011 Marlabs, Inc. All Rights Reserved
Risk A
Risk BRisk C Risk B
Do you have aggressive SLA requirements from internal and/or external clients?
Can your application afford the possibility of extended downtime during a cloud outage?
Do you require 24x7x365 or a “follow-the-sun” eco-system for your applications?
Your answers to these and similar questions will drive your selection of an appropriate cloud model.
Availability
© 2011 Marlabs, Inc. All Rights Reserved© 2011 Marlabs, Inc. All Rights Reserved
Risk A
Risk BRisk C Risk B
Does the success of your business depend upon a consistently rapid application response time?
Do you have seasonal or similar fluctuations in workload demands?
Do you have a mature and reliable capacity planning model in place?
Your answers to these and similar questions will drive your selection of an appropriate cloud model.
Performance
© 2011 Marlabs, Inc. All Rights Reserved© 2011 Marlabs, Inc. All Rights Reserved
Risk A
Risk BRisk C Risk B
Does the application have sufficient internal security controls to protect data access and integrity?
Do you have a robust and mature audit and governance framework already in place?
Are you subject to local and/or international regulatory standards?
Your answers to these and similar questions will drive your selection of an appropriate cloud model.
Security
© 2011 Marlabs, Inc. All Rights Reserved© 2011 Marlabs, Inc. All Rights Reserved
Achieving Balance Compliance & Security
• Data Privacy• Data Security• Access Controls• Regulatory Compliance
Globalization
51°02′42″N 114°03′26″W
• Global Access• Collaborate with Off-Prem. & Partner Teams• “Follow the Sun” support• 24X7X365
Continuance & Recovery
• Continuous Monitoring• Disaster Recovery• Geographic Flexibility• Recovery SLA’s
Mobility & Virtualization
• Extend access to all corporate IT assets • Virtual office / desktop accessible from anywhere• Uniform delivery
Infrastructure Independence
• Increased Utilization• Virtualized Provisioning• Increase ROI…Lower TCO• Platform Standardization• Services not Assets
Sustainability
• Maximize Resource Utilization• Reduced Energy Consumption• Simplify end user devices
© 2011 Marlabs, Inc. All Rights Reserved© 2011 Marlabs, Inc. All Rights Reserved
Getting There
Assessment
Support & Maintenance
Deployment
Application Enablement
© 2011 Marlabs, Inc. All Rights Reserved© 2011 Marlabs, Inc. All Rights Reserved
Getting There
Assessment•Business & Technical Feasibility of cloud implementation
•Readiness of your organization to embrace the cloud
•Application compatibility review•Review infrastructure needs like hardware, network, security, back up, disaster management etc.
•Defining SLA requirements.•Analysis of the Cost Model
© 2011 Marlabs, Inc. All Rights Reserved© 2011 Marlabs, Inc. All Rights Reserved
Assessment
Legacy
$
Sensitive Applications $$
Batch & Data Intensive $$$
Desktop Productivity $
Storage
$
Geographic Expansions $$
Software Dev. & Test $$
New Businesses $$$
Peak Load Demands $$$
HardMediumEasier
$$
$$ $ $
ImplementationChallenge
Value to theOrganization
© 2011 Marlabs, Inc. All Rights Reserved© 2011 Marlabs, Inc. All Rights Reserved
Getting There
Application Enablement•Rich Internet UI Enablement•Application Standardization•Performance & Scalability Optimization
•Multi Tenancy Enablement (if applicable)
•Integration Services
© 2011 Marlabs, Inc. All Rights Reserved© 2011 Marlabs, Inc. All Rights Reserved
Getting There
Deployment•Data Center / Deployment Architecture
•Virtualization•Tools Infrastructure•Service Delivery Automation•Define Support Mechanisms
© 2011 Marlabs, Inc. All Rights Reserved© 2011 Marlabs, Inc. All Rights Reserved
Getting There
Support & Maintenance•Operations Management• Metrics and Reporting• SLA Enforcement• Response and Escalation Matrix• Change Management• Product Enhancements
© 2011 Marlabs, Inc. All Rights Reserved© 2011 Marlabs, Inc. All Rights Reserved
Cloud Adoption in Energy Sector
“As more participants in the energy value chain move to cloud computing, those that hang back may find themselves at a competitive disadvantage to their cloud-enabled peers in terms of cost and effectiveness, and less able to flexibly collaborate with other organizations worldwide.” Andrew Greenway
© 2011 Marlabs, Inc. All Rights Reserved© 2011 Marlabs, Inc. All Rights Reserved
5 Driving Forces in E&URapidly increasing amounts of data in the industry
• Complex Reservoir and Seismic Data•3D/4D Modeling•Data Intense Preventive Maintenance•Need for more storage and virtualization
© 2011 Marlabs, Inc. All Rights Reserved© 2011 Marlabs, Inc. All Rights Reserved
5 Driving Forces in Energy SectorHigher pressure on margins
• Need for ever improving cost & investment efficiency• Rising pressure on maintenance and operating costs• Pressure to rationalize and reduce IT procurement• Rapid response to new asset start-ups in remote locations
© 2011 Marlabs, Inc. All Rights Reserved© 2011 Marlabs, Inc. All Rights Reserved
Growing requirement for access to real-time data
5 Driving Forces in Energy Sector
• Real time monitoring to avoid costly equipment failures• Globalization of key partners and vendors• Increasingly remote locations• Geographically diverse collaboration• Increasing need for 24 hour access to data
© 2011 Marlabs, Inc. All Rights Reserved© 2011 Marlabs, Inc. All Rights Reserved
5 Driving Forces in Energy SectorIntegration and standardization of IT operations
• Need for closer integration between applications• Need for resource consolidation• Linkage between upstream and downstream applications• Increasing usage of open standards and SOA
© 2011 Marlabs, Inc. All Rights Reserved© 2011 Marlabs, Inc. All Rights Reserved
5 Driving Forces in Energy SectorIncreasing importance of collaboration
• Talent shortages• Drive for efficiency• Need to share data across geographies• Supply chain integration• Outsourcing
© 2011 Marlabs, Inc. All Rights Reserved© 2011 Marlabs, Inc. All Rights Reserved
.NET
.NET
Real World
2 Seismic ExplorationSites2 Active WellSites
CorporateOffice & DataCenter
2 RemoteDrillingPlatforms
RiskManagementAnalyst
HoustonAffiliate
.NET
.NET Data VisualizationCollaborationStorage
• Data Center In A Box
• Cloud Enablement
• Application Mobility
• Managed Network Services• Managed Computing Services• Managed Database Service
• Managed Application Services• Desktop Virtualization•Productivity & Collaboration
• Web Enablement• Thin Client Optimization• Mobile Application Development
© 2011 Marlabs, Inc. All Rights Reserved© 2011 Marlabs, Inc. All Rights Reserved
Managed Network Services•Firewall and Router Management•Log monitoring and management•Interface Management•Change control•Patch management and upgrades•Security and Compliance management
CPU RAM DISK
Network
Compute
Database
Office/Productivity
AppsCorporate OTSApps
CorporateCustom Apps
Mobility
Sys
Adm
in /
Mon
itor /
Man
age
/ Mai
ntai
n
© 2011 Marlabs, Inc. All Rights Reserved© 2011 Marlabs, Inc. All Rights Reserved
Managed Compute Services
CPU RAM DISK
Network
Compute
Database
Office/Productivity
AppsCorporate OTSApps
CorporateCustom Apps
Mobility
Sys
Adm
in /
Mon
itor /
Man
age
/ Mai
ntai
n
•Windows Administration services• Active Directory management• User / Group management• Policy management• Patch Management and Upgrades• Security & Compliance management
•Linux Administration Services• User Management• File system management• Log management• Security and Compliance
management
© 2011 Marlabs, Inc. All Rights Reserved© 2011 Marlabs, Inc. All Rights Reserved
Managed Database Services
CPU RAM DISK
Network
Compute
Database
Office/Productivity
AppsCorporate OTSApps
CorporateCustom Apps
Mobility
Sys
Adm
in /
Mon
itor /
Man
age
/ Mai
ntai
n
•Database Administration Services• User , Objects management• Log monitoring
•Database Operation Services• Database Cloning• Backup and Recovery
•Database Optimization Services• Performance tuning
© 2011 Marlabs, Inc. All Rights Reserved© 2011 Marlabs, Inc. All Rights Reserved
CPU RAM DISK
Network
Compute
Database
Office/Productivity
AppsCorporate OTSApps
CorporateCustom Apps
Mobility
Sys
Adm
in /
Mon
itor /
Man
age
/ Mai
ntai
n
Exchange Services
•Mailbox management•Message queue management•Mail store management•Security and Compliance
SharePoint Services
•Content Management•Site management•Metadata management•Security and Compliance
© 2011 Marlabs, Inc. All Rights Reserved© 2011 Marlabs, Inc. All Rights Reserved
CPU RAM DISK
Network
Compute
Database
Office/Productivity
AppsCorporate OTSApps
CorporateCustom Apps
Mobility
Sys
Adm
in /
Mon
itor /
Man
age
/ Mai
ntai
n
Cloud Enablement
•Cloud Readiness Assessment•SOA & Integration•Managed Application Services•Cloud Migration and Management•Cloud Governance
Application Mobility•Thin Client Optimization•Virtual Desktop (PCoIP)•Legacy to Cloud Transformation• Mobile Application Development
© 2011 Marlabs, Inc. All Rights Reserved© 2011 Marlabs, Inc. All Rights Reserved
Chanel is a global leader in fashion and cosmetics industry
Migrate applications from On-premise to Off-premise Cloud for increased availability
Reduce IT Operational costs 24x7 application support requirements Leverage Cloud for Disaster Recovery and business continuity
Increased availability SLA Reduced Opex On demand IaaS
Vmware-based private cloud for increased Elasticity vMotion-based Disaster Recovery and Business Continuity Ms Exchange migration and upgrade to 2010 MS SharePoint portal with global accessibility 99.99% application availability Self service portal for IaaS
Client Profile
Business Driver
Scope of Services
Solution Highlights
Client Benefits
Microsoft Exchange on Private Cloud Microsoft SharePoint on Private Cloud 24x7 Monitoring & Management of Cloud infrastructure
Moving Apps to a Private Cloud at Chanel
© 2011 Marlabs, Inc. All Rights Reserved© 2011 Marlabs, Inc. All Rights Reserved
A local government committed to providing online services for its citizens in North America
Secure Private Cloud for Online Web & Content Management Services
99.9% Uptime of Services Provide 24x7 Application Monitoring Provide Disaster Recovery Data Center Capabilities
Single Point of Accountability from Marlabs as the Service Integration Partner for IT Infrastructure Services and Application Management
Accelerated Transition without affecting Service Delivery
24X 7 Global Command Center Support Metrics Driven Service Levels VMWare - Virtualized Platform SQL Server 2005 Clustering Google Search Appliance for Faster Search Capabilities Multi Site Disaster Recovery Data Center
Client Profile
Business Driver
Scope of Services
Solution Highlights
Client Benefits
Managing Private Cloud for Arlington County, VA
Infrastructure Design Windows Server Management, Backup and Recovery Production Infrastructure and Application Monitoring Remote Database Management Enterprise Content Management
© 2011 Marlabs, Inc. All Rights Reserved© 2011 Marlabs, Inc. All Rights Reserved
A comprehensive human services agency that delivers foster care programs, group homes, and outpatient mental health clinics directly to individuals and families
Securely Host Website, Applications and Email Services at Marlabs Data Center
Remote Administration of Satellite Offices Provide Disaster Recovery Data Center Capabilities
Accelerated Transition without affecting Service Delivery Savings on CAL Costs by Migrating to Apple Email Platform
ITIL based IT Service Desk Support Apple Email Support Bi-Directional Data Synchronization between Primary , DR and
Satellite Offices using Marlabs Developed Solution Parallels Based Private Cloud Disaster Recovery Data Center
Client Profile
Business Driver
Scope of Services
Solution Highlights
Client Benefits
Apple X Serve Management & Support Windows to Mac Migration Backup & Recovery
Managing Private Cloud for Contemporary Therapeutic Services
© 2011 Marlabs, Inc. All Rights Reserved© 2011 Marlabs, Inc. All Rights Reserved
A self regulatory body that independently assigns ratings , enforces advertisement guidelines and ensures responsible online privacy practices for the interactive entertainment software industry
Provide Disaster Recovery Solution 24x7 Application Monitoring
Full Capacity Disaster Recovery Capabilities Remote Monitoring using Open Source Monitoring Tools
Reducing TCO of Monitoring Infrastructure
24X 7 Global Command Center Support for Remote Monitoring of Client Infrastructure
ITIL based IT Service Desk Support Linux Administration Amazon EC-2 Maintenance and Monitoring support Intra Site Disaster Recovery Data Center
Client Profile
Business Driver
Scope of Services
Solution Highlights
Client Benefits
Managing Public Cloud (Amazon) for ESRB
Disaster Recovery Data Center Setup Linux Server Management Backup & Recovery 24x7 Remote Monitoring Services
© 2011 Marlabs, Inc. All Rights Reserved© 2011 Marlabs, Inc. All Rights Reserved
INTEGRITY
AVAILABILITY
ACCOUNTABILITY
Cloud Provider Checklist
CONFIDENTIALITY
© 2011 Marlabs, Inc. All Rights Reserved© 2011 Marlabs, Inc. All Rights Reserved
SOMEONE WHO:
Do Not Try This at Home….
Partner With a Trusted Advisor
Understands your industry
and your business
1
Has IT expertise and the right skill sets for your application
pool
2
Can create the right IT solution for
your business
3
Lets you focus on
what matters most, your business
4
© 2011 Marlabs, Inc. All Rights Reserved© 2011 Marlabs, Inc. All Rights Reserved
Thank You
Remote Communications CIO ConferenceMay 16-17, 2011Calgary, Alberta
Jeff HoldenVice President, Energy & Utilities
Marlabs, Inc.