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In the professional services industry, expertise is one of your most valuable resources. Yet it's often fragmented and distributed haphazardly around your whole organization. And, since it's impractical to have all your employees working on one client all the time, your company's ability to grow depends on making expertise available to more clients more often by tapping into the collective knowledge of the organization. HLB Mann Judd, the fast growing, dynamic network of professional accounting firms and business advisors, is no exception to this rule. They recognized that endless email chains and phone-tag aren't the best way to communicate and share information. So they turned to an Enterprise Social Network because the research firm, McKinsey Global Institute, estimated that an ESN can streamline the internal search for experts and information by 35 percent.
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Making the Most of Your Company’s Untapped Expertise
Welcome to today’s webinar! There will be silence until we begin today’s presentation.
Today’s twitter hashtag is #tibbr
Jacqui WalfordDirector of Marketing & Business
DevelopmentHLB Mann Judd
Leandro Perez @leandro_perez
Head of Product Marketing, tibbrTIBCO Software Inc.
Speakers
#tibbr
Company OverviewTIBCO Software
• Founded in 1997• $1.1B revenue in 2012• 70 offices, 25 countries • 4000 customers• 200 partners• 3500 employees
tibbr
• Millions of subscription users• 100+ countries • Experienced implementation team
• Customer success program• 24x7x365 global support
Brisbane
Gold Coast
Lismore
Auckland
Hobart
Sydney
Wollongong
Melbourne
Adelaide
PerthInsolvency WA
Perth
Mid-tier Australasian Accounting Network
12 Member Firms600 Staff
Member firms in over 100 countries1,900 partners and 14,500 staff
What Will I Cover?
Our challenge
What to look for in an ESN?
The business case for the Executive
Committee
Use cases
Our Business Challenge
Connecting independent firms
Too many systems, intranets and internal
communications practices
Rapid growth, new national Vision, new leadership
team and external brand project
Lack of collaboration and finding expertise across the
network
Our Vision – developed in 2008
To be the most highly regarded mid-tier accounting firm, through the growth of our people and of
our clients
HLB Brand Promise
Great people delivering great results
External Branding
Who delivers on the brand promise?
Employee Engagement
An "engaged employee" is one who is fully involved in, and enthusiastic about, his or her work, and thus will act in a way that furthers their organization's interests.
Created Team HLB – Our Symbol
Internal Brand Strategies
Build internal brand awareness and pride through
national initiatives and national communication
Align HR practices, incorporating ‘Team HLB’ and the
Vision and Team Values into recruitment, induction,
performance management, and team building
activities etc.
Team Handbook
Vision, Values, What it Means to be Part of Team HLB
Team HLB Imagery
Internal Communications Tools
We developed a Team HLB template in our email marketing system, to be used for internal staff alerts and newsletters
Why an Enterprise Social Network?
Multiple intranets; no single organization wide destination Document repositories not accessible to all employees
Why an Enterprise Social Network?
One of the Association’s major goals is:– Fostering Improved
Collegiality & Knowledge Sharing.
A system to enable collaboration and open communication across the Association.
Why tibbr? Met all business requirements Relationship and trust established with TIBCO staff Customisation and Branding
Use Case #1 – Employee On-boarding
New Employee On-boarding– Quickly and easily setup new
employees– Self-branding– Find and source the communities
and people they need– Mobile
Use Case #2 – Finding Expertise
Finding Expertise– Profile page – Search for people, subjects, conversations– No national CRM system, store referral source information in tibbr.– Integration with LinkedIn
Use Case #3 – Collaboration Communities of Practice Document Sharing and Management Break down geographic and time barriers
Use Case #4 – Corporate Communications
Other Use Cases
Crowdsourcing Ideas Event Collaboration
– National conference Personal Interest Groups
– National Triathlon
Building the Business Case
Aligned to the Association’s major goal:– Fostering Improved Collegiality &
Knowledge Sharing. Established the ability to foster internal
collaboration and communication between Member Firms, Divisional and Industry Groups.
Conclusion
Challenge of different systems and practices and the
need to align strategic planning, external branding
and internal branding.
The need to increase communication across the
network – and to Find Each Other!
The business case was aligned to the strategic goals
of the organisation.
Take tibbr for a test drive. Visit try.tibbr.com
#tibbr
Q&A
#tibbr
Customer Stories, Whitepapers and more @ www.tibbr.com
Follow us on Twitter @tibbrOr Like our facebook page at facebook.com/tibbr.live
#tibbr
