Making the most out of

Corporate Social Responsibility A birds eye view on current Trend and suggesting

Future outlook for consulting firms

Presented By :- Aneesh Suresh

9769748305

Corporate Social Responsibility An Overview (1/2)

CSR

Sustainability- Activities which

cab be Continuous and multiplied and

long term

Capacity building

– leading to development of

skills, living standards. Both

internal and external business

environment

Environmental protection

- Help in conserving,

protecting and replenish resources.

Company image

– Boosting company’s image.

The Aim:-

• Indian companies have majorly classified corporate social responsibility (CSR)

programmes in areas like education, health, livelihood creation, skill

development, and empowerment of weaker sections of the society.

• KMPG Indian Corporate Survey 2011 points to 16% of the top-listed firms

which have a CSR policy as compared to 73% of their global counterparts. An

estimated 100 corporate foundations and 25 foreign firms are involved in CSR

activities in India.

• India currently is home to approximately 2million NGOs, employing

approximately 25 million people.

• CSR in today's world means “Sustainability” taking care of the long-term

economic, social, and environmental health of our company and the

communities in which we operate.

Corporate Social Responsibility An Overview (2/2) – Market Facts

• Widely increasing phenomena across the country which increases a scene of ownership.

• In today's era of rising recognition and the imperative need for increasing employee engagement, CSR initiatives are not any different. The company may chart out a policy, draw up a plan, and invest funds, but it needs complete endorsement and active participation by employees to carry it forward and implement it as perceived.

Employee Participation in CSR Activities

Raise Awareness of social Issues

• Public Participation

Giving back to society - Donation

• Blood, Books, Goods, funds, clothing etc

Voluntary works

• Community cleanup, plantation, natural disaster services etc

Sharing Internal Job skills and expertise

• Spreading Career oriented programs etc

Current Trends in Consulting Firms- leading practices in CSR initiatives

Internal Practices within organisation• Energy and water conservation• Employee welfare – training,

healthcare• Employment of protection Group• Corporate governance and Healthy

Business Practices

External Practices • Community development• Capacity building• Environmental protection• Healthcare• Creating awareness - education,

health, social issues• E-initiatives – Online Information,

education, etc.

Do companies undertake CSR initiatives in select few areas which are common across different consulting organizations?

Firms do undertake CSR activities in a diverse structure and come up with their own innovative approach but yes there is a

commonalty in the Area of work when it comes to selection of field.

CSR initiatives and priority does change/modify with respect to the location of

business

Common Areas are Community development, Environment Friendly approach, Client and

partner focus, Employee welfare and participation, Education, and relative

Philanthropy

Differentiating Factor is reflected on the brand equity and the policy framework of the firms. Following are the 3 type of policy framework followed by firms for CSR initiatives

Reference :- 1. Websites and CSR initiatives comparison for Capgemini and Mckinsey2. ‘Three strategies for integrating CSR with brand marketing’. by KRISTIANE HANSTED BLOMQVIST AND STEVEN POSNER,

Integrated Approach

Brand

Business CSR

Brand

BusinessCSR

Selective Approach Invisible Approach

Brand

Business CSR

A. Inspiring and Promoting

Entrepreneurship Programs.

Urban and Rural ( External CSR)

• Selecting the right set of people and expertise from the community and the region to promote rural, urban and young entrepreneurs for promoting a business.(even for other companies)

Suggestion for Promoting Models for Self Sustaining CSR.

Creating a Self Sustaining Economic facility and Infrastructure which not only promotes growth but also meets the requirement of funds to sustain its

operations

B. Providing Facilities, Training and economic

Infrastructure.(employee participation and training promoting

Internal CSR)

• Infrastructures including Space and facilitating ways in acquiring capital funds.

• Bring in private bodies to facilitate products technology and Knowhow.

C. Reinvesting Margins of the profit into the operation

of infrastructure and development of the

region.

Thank You