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Making Sense of the employment

Market The secret to boosting the industry and your personal brand

Joanie Ruge, Senior Vice President Chief Employment Analyst

Agenda  

•  How  the  numbers  can  boost  BRAND  “YOU”  and  the  industry  

•  BUILDING  your  arsenal  of  labor  MARKET  KNOWLEDGE  

•  TIPS  for  POSITIONING  YOURSELF  as  a  recruitment  expert  

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Client  ExpectaNons  A  DAY  IN  THE  LIFE  OF  A  RECRUITER  

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BRAND

numbers

“you”

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CAN BOOST

HOW THE

Brand  Recruitment  “Expert”  (WIFM)  

•  Credibly  manage  client  expectaNons  

•   Protect  margins  

•   Increase  customer      retenNon  &  referrals  

 

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•         Boost  industry                                  reputaNon  

 

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POSITIVE  BRAND  EQUITY  

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NEGATIVE  BRAND  EQUITY  

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TO BE KNOWN FOR?

WHAT DO

you want

Brand  Strategy  

•  Value  •  DifferenNates  •  Character  •  Consistent  

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 $1.80  Dunkin  Donuts  $0.30  at  home    

VS.

$3.50    

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Brand  Power  for  Recruiters  

BEAT the competition

Personal Experience

& Assets

Geographic Market

Niche Industry / Profession National

Employment Trends

Economic Outlook

Relevance  •  Heightened  interest  in  employment  outlook  •  Central  theme  of  upcoming  presidenNal  elecNons  

Gap  •  Fill  void  for  sound  job  market  advice  •  Intelligence  for  smarter  recruitment  strategies  

Reach  •  Social  media  creates  unprecedented  reach  •  Levels  the  playing  field  

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Why  Focus  on  Your  Personal  Brand  Now?  

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building  YOUR ARSENAL OF

LABOR MARKET

knowledge  

NaNonal  Employment  Trends  

Non-­‐farm  payroll:  +  120,000    Private-­‐sect  payroll:    +  121,000  

•  Health  care:  +26,000;    •  Retail:  -­‐34,000  •  Professional/business  services:  +31,000  

 Government:  -­‐1,000    

•  Federal:  no  change  •  State:  +2,000  •  Local:  -­‐3,000  

 Growth  leaders:    

• manufacturing    •  food  services/drinking  places    

 

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Unemployment rate 8.1 percent

April 2012

**  Data  update  due  5/1/12  

Unemployment  by  EducaNon  

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Unemployment  by  Age  

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Unemployment  by  Region  

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Unemployment  by  State  

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Average  Hourly  Wages  by  Industry  Sector  

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Economic  Indicators  

•  GDP    slowed  to    1.9%  1Q12,  vs.  3.0%  4Q11  •  May  Consumer  Confidence  Index  64.9,  biggest  drop  in  eight  months  

•  Average  home  prices  ended  quarter  down  2.6%,  new  post-­‐bubble  low  may  point  to  stabilizaNon  

•  Retail  sales  $408.0  billion  in  April,  up  0.1%  mo/mo  and    6.1%  yr/yr  

•  Manufacturing  Index  slowed  to  53.5  from  54.8  in  April,  but  new  orders  rose  to  highest  in  over  a  year  

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Randstad  Employment  Trends  &  Research  

•  Randstad  Employee  Confidence  Index  dips  1.1%  

•  CauNon  being  exercised  from  both  employee  and  employer  perspecNve  

•  More  employees  took  a  middle  of  the  road  stance  when  it  comes  to  the  economy,  job  market,  and  their  personal  employment  situaNon  

 

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May 2012

Worker confidence dips Index remains above 50

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INDUSTRY

trends

Staffing  Industry  Payroll  Trends  

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Source: U.S. Bureau of Labor Statistics and Bruce Steinberg

Staffing  Industry  by  Segment  

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Source: U.S. Bureau of Labor Statistics and Bruce Steinberg

Professional  Services  Trend  Overall  conSnued  upward  trend  

•  +562,000  over  past  12  months    

•  +  32,000  jobs  in  Oct.  ‘11  

•  Modest  job  gains  in  recent  months  in  temp  help  services/management  and  technical  consulNng  

Sub-­‐  Sectors  

•  Finance/AccounNng    

•  Legal  Staffing  

•  Healthcare  (OccupaNons  in  Demand)  

•  IT  (OccupaNons  in  Demand)  

•  Engineering/Design  

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Finance  &  AccounNng  Slow  and  Steady.  

•  BLS  projects  growth  in  accounNng  jobs  2008  to  2018  of  22%  

•  Sizeable  growth  in  1Q12,  up  15,000  jobs  in  March  

•  Financial  analyst  jobs  to  grow  23%    2010  to  2020  

•  Unemployment  rate  for  finance  and  accounNng  professionals  is  5.5%  

•  Growth  driven  by  expanding  financial    products  and  the  need  for  in-­‐depth    knowledge  of  geographic  regions  

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Legal  Staffing  

Growth  ProjecNons  

• 7%  in  2012,  5%  in  2013  

• $1.4  billion  in  2012,                                          $1.5  billion  in  2013  

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ConNnued  recovery  from  2009  recession  

Legal  services  employment  currently  

flat  has  gradually  recovered  from  2010  low  of  losing  50,000  jobs  

monthly    

Source:  SIA  

Healthcare  Demand  

According  to  BLS  one  of  the  few  sectors  that  added  workers  during  the  economic  downturn  and  is  forecasted  to  conSnue  its  growth.  

•  Rise  in  travel  nursing,  where  cuts  were  deepest  

•  Physicians  migraNng  to  hospital  employment  over  private  pracNce  

•  Tepid  locum  tenens  recovery,  with  health  informaNon  management  and  excepNon  

•  Pressure  on  bill-­‐pay  spread  

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Healthcare  Supply  Skills  evolving,  more  engineering  focused.  Lacking  educaSon    &  training  to  meet  employer  expectaSons.    Job  Titles  in  Demand  

1.Registered  Nurse  

2.Nurse  Manager  

3.CerNfied  Nursing  Assistant  

4.Pharmacy  Technician  

5.Physical  Therapist  

6.Physician  Assistant  

7.Licensed  PracNcal  Nurse  

8.Nurse  Supervisor  

9.PaNent  Care  Coordinator  

10.Home  Health  Aide

Job  Titles  in  Supply  

1.Medical  Assistant  

2.Registered  Nurse  

3.CerNfied  Nursing  Assistant  

4.Pharmacy  Technician  

5.Licensed  PracNcal  Nurse  

6.Laboratory  Technician  

7.Healthcare  Support  Workers  

8.Phlebotomist  

9.Dental  Assistant  

10.Medical  Laboratory  Technician  

Source: Monster 2011 Occupational Report

 

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InformaNon  Technology  Flat  to  decelerated  industry  growth.  Modest  job  growth.    Job  Titles  in  Demand  

1.Sosware  Engineer  

2.Sr.  Sosware  Engineer  

3.Java  Developer  

4.Programmer  Analyst  

5.Business  Systems  Analyst  

6.Sosware  Quality  Assurance  Engineer  

7.Webmaster  

8.PC  Technician  

9.Web  User  Interface  Designer  

10.C/C++  Programmer  

Job  Titles  in  Supply  

1.Sosware  Engineer  

2.Business  Systems  Analyst  

3.IT  OperaNons  Manager  

4.InformaNon  Technology  Manager  

5.Systems  Administrator  

6.PC  Technician  

7.Network  Administrator  

8.Technical  Support  RepresentaNve  -­‐Entry  Level  

9.Sr.  Sosware  Engineer  

10.Programmer  -­‐Entry  Level  

Source: Monster 2011 Occupational Report

 

Engineering  &  Design  Poised  for  job  growth  

•  2011  highest  level  of  jobs  in  four  years  

•  1.6  million  jobs  at  end  of  Q1’12,  expected  to  grow  11%  over  next  ten  years  

•  PotenNal  skills  shortage  :  computer  hardware  engineers  (2.2%),    mechanical    (2.5%),  chemical,  (3.2%),  aerospace  engineers  (3.3%),  and  electrical  engineers    (3.4%.)    

Skill  Demand  

•  Ongoing  need  for  new  products  and  technology  to  enhance  efficiency    and  profitability  

•  Biomedical  engineering  to  address  needs  of  aging  populaNon  

•  Environmental  engineering  to  further  protect  and  conserve  

•  InternaNonal  compeNNon  stunNng  U.S.  job  expansion  for  computer    hardware,  electrical  and  electronics  engineers    

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more  trends  to  watch   MILLENIALS BABY BOOMERS WOMEN VS. MEN

`  

Millenials  “Trophy  Kids”  Entering  the  Workforce  

Born  1980  –  2001  

•  Lavished  with  praise  

•  Sense  of  enNtlement  

•  Expect  access  to  senior  managers  

•  AmbiNous  but  not  cut-­‐throat    

•  SensiNve  to  criNcism  

•  Confident  in  their  employability  

•  Will  work  hard  if  engaging  task  with  tangible  payoff  

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Everyone  is  a  winner  

Baby  Boomers  Changing  Face  of  ReSrement  

Born  1945-­‐1965  

• 8  out  of  10  will  work  into    their  70’s  

• Retraining  due  to  obsolete  jobs  • New  applicaNon  of  skills  • 8.4  million  ages  44  to  75  in  “encore”  careers  in  educaNon,  community,  healthcare  

• Highly  skilled,  experienced  

• Seeking  more  flexibility,  less    salary,  pursue  passion,  do  good  

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Work  your  way    to  the  top  

Women  vs.  Men  Glass  Ceiling  Shaeering?  

•  Higher  job  growth  for  women  since  Dec  .  2011  •  +83,000  jobs    vs.  +120,000  for  women  (Jan/Feb  ‘12)  •  Women  comprise  majority  of  college  grads  •  Growth  in  white-­‐collar  jobs    

 

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2010 2011 2012

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Nps  FOR PROMOTING YOUR PERSONAL

brand

TIP  #1  –  Content  is  King  

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TIP  #2  –  www.Me.com  Command  Center  

•  Create  a  professional  website  

•  Prominent  “About”  page  

•  AdverNse  yourself  

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•  Post  plugs  

•  Case  studies  

•  RecommendaNons  &  tesNmonials  

TIP  #3  –  Keep  Up  RelaNons  •  Word-­‐of-­‐mouth  sNll  rules  •  Network  of  contacts    •  Maintain  and  build    

new  contacts  •  Share  recent  successes,    

advice  &  experiences  

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TIP  #4  –  Get  Social  

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•  Ever  Googled  Yourself?  •  Hallmark  of  strong  personal  brand  is  how    

easily  you  are  found  when  someone            searches  for  you  on  the  web.  

•  LinkedIn  for  corporate  networking    •  Facebook,  Ziggs  directories  •  YouTube  Channel  for  video  •  Flickr  for  images  •  Slideshare  for  presentaNons  •  Twizer  for  communicaNon,  immediacy    and  promoNng  content  globally  

•  Google  counts  every  link  to  a  web  page    as  a  “vote”  for  that  page.    

•  All  your  accounts  must  be  interlinked!  

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Commit  TO BRAND

building  But don’t over commit!

Life  of  A  Recruiter  Susan  Roder’s  Video  Resume  

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Joanie Ruge SVP & Chief Employment Analyst

JoanieRuge@sfngroup.com sfngroup.com 954.308.7600

follow @joanieruge  

www.joanieruge.com