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Here is a presentation done by Marion Beaufrere to present MakeSense & the Social Business concept to a marketing class @ Universite of Laval in Canada. During the workshop the 40 students will brainstorm on a challenge of Shivani, Social Entrepreneur behind the Inventure Fund project.
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Social business, MakeSense
and much more…
March, 16th, 2011
Social business: a small overview Makesense: a short presentation Inventure: a prototype Practical case: InVenture & the social networks
RoadMap
SocialBusiness
A social business is a non-loss, non-dividend company designed to address a social objective.
The profits are used to expand the company’s reach and improve the product/service.
Sustainability of the company indicates that it is running as a business.
SocialBusiness
N.AProfit-
maximizing businesses
SOCIAL BUSINESSES
NGOs
Financial profit maximization
Social profit maximization
Repayment of invested capital
(self sustainability)
No recovery of invested
capital
SocialBusiness
SocialBusiness
Bangladeshi economist2006 Nobel Peace Prize receiverFather of the microcredit conceptFounder of the Grameen Bank: small loans to entrepreneurs too poor to qualify for traditional bank loans
MUHAMMAD YUNUS
SocialBusiness
Produce a nutritive yoghurt for malnourished children
Employ people from poor areas
Make profits through the sell of yoghurt cups (0.09/0.12 US$)
GRAMEEN DANONE: « Save the world one cup of yoghurt at a time »
SocialBusiness
MakeSense
An open project started by 2 business studentsNow composed of more than 70 Facebook friends from all around the world.60 social entrepreneurs180 challenges
MakeSense
We connect social entrepreneurs with individuals ready to take up their challenges
Our goal: 1,000 challenges solved / 10,000 people sensitized
http://www.makesense.org/
WHAT?
ConcretelyWe interview social entrepreneurs all around the world, do little videos about their challenges...& we put these on the web, asking for specific skills
MakeSense
Following this, we activate people so that they take upthose challenges online :
MakeSense
But also in real life:
with creativity workshops called hold ups
InVenture
Shivani Siroya, CEOColumbia University graduateBackground: - Father: banker- Mother: WHOImplication: Created concept, developed business plan, established status, formed management, established links with potential board of directors and partnership organizations, secured seed funding, and conducted market analysis.
InVenture
InVenture
Micro venture capital fund that empowers businesses to lift their communities out of poverty
Mission: create partnerships between people through social investing to lift communities out of poverty
Vision: business owners, regardless of their location or background, will have access to the financial, social and knowledge capital necessary to expand their businesses and drive local economic growth.
InVenture SMEs have the potential to create lasting economic development in
low-income countries
The best way to unleash this potential is through investing, not lending.
InVenture provides expansion capital to successful micro-businesses and becomes their partner, not their creditor.
Inventure allow businesses to take on the risk of larger scale innovations. These risks can yield greater rewards and bigger growth, which means more job creation and more lasting development
InVentureDiscover a business
• Browse among a list and choose one you like
Make an investment
• In the business you choose for as little as 25$
Watch your investment grow
• Watch the business you choose innovate, grow and give back
Get your investment back
• At the end of the investment period, you receive your principal & SEEDs*
Spread your SEEDS of goodness
• Reinvest your SEEDs (profit dollars made from your investment to be reinvested towards another business)
* Social Enterprise Expansion Dollars:
WorkShop
How to spread the word about Inventure ?
WorkShop
Objective:
* make the idea understandable to everyone* create a movement of investors & entrepreneurs
Target population: « Save the world enthusiasts » (MicroPlace market research)
* Web 2.0 population* Young, idealistic, educated* Often with ethnic heritage* Energized by global impact* New to investing
WorkShop
4 teams Each team has : 1 facilitator, 1 « secretary »
4 phases:* Idea generation: 20 minutes* « Clustering »: 10 minutes* Presentations: 5 x 4 minutes* Recap: 10 minutes
2 rules:* There is no stupid idea* Ideas must be express in a short way (less than a tweet)
