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Make your open day
successful!
6 Reasons to organise an open day:
• Name recognition and image of your
company
• Sale of your product
• Contact with customers and business
contacts
• Good relationship with your neighbourhood
• Personnel recruitment
• Motivating personnel
Positive Image
• Name recognition and image of your company– Customers get to know the company
– Kindle enthusiasm in customers
• Sale of your product– Exhibit products & activities
– New products in the spotlight
• Contact with customers and business contacts– Informal contact
– Networking
• Assessing the interest
Positive Image
• Good relationship with your neighbourhood– Maintain an open-minded discussion with neighbours
– Who are you and what can you mean to others?
• Personnel recruitment– Provider of employment in the region
– The threshold for applying for a job is lower you will find the right employees faster
• Motivating personnel– Proud employees positive effect on guests
• Teambuilding
5 Tips
• The basis of a well-organised open day:
• Make sure that the organisation runs like clockwork– Guests will associate everything that they observe with your
company and the quality it provides, so aim for perfection!
• Schedule sufficient preparation time– Avoid stress and time pressure
– Schedule three months for proper preparation
• Turn it into a project and prepare a script– A working group supervises and divides the tasks
– Record agreements in writing
• Prepare the script
5 Tips
• Choose the right moment
– What is the most convenient day for your guests?
– Take into account holidays and other big events (in your area)
• Stay within your budget
– Determine the budget
• Make clear price agreements with external parties
Practical issues
• Turn your invitation into something special and invite the right people– Invitation with character
– Add a reply card
– Invited guests:• Customers (including telephone business contacts)
• Suppliers
• Representatives
• External service providers
• The (specialised) press
• Personnel, possibly with partner or family
• Parking areas for your guests
• Indicate parking areas (information signs/parking attendants)
Practical matters
• Catering, wardrobe & receipt of gifts– Outsource the catering attention for your guests
– Wardrobe
– Receipt of gifts
• A tour of your company– Professional tour conducted by well-prepared
employees
– Don’t leave any documents or information lying around
– Guests associate what they observe with the performance of the company
• Give your guests a gift to take home
• Surprise your guests with a gift, and stay on their mind after the open day as well (gift with print)
Make the difference
• Promote your open day
– Invitation – arouse curiosity and be
original
– Publicity
• Word and image
– Speech by the director – keep it light, it is
a party
• A video, PowerPoint or Prezi can
contribute in a positive manner
Make the difference
• Consider inviting a guest speaker
– A special speaker triggers invitees to
attend your open day
– ROI is important
• Do something special
– Entertain your guests with an act befitting
of your company or open day
– Do not impose anything on your guests
• Remind your guests of a fun open day
with a tangible token of gratitude
Thank you for your attention!
www.igopost.com