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Can Social Media Be Outsourced?The starting point of the debate will be from the perspective of the small and medium sized local business. The questions we will explore include:Is it effective for a local business to outsource some or all of its social media activity?Does it scale?Is it even ethical?What process should a local business use to decide the strategy on in-house vs. outsource?What criteria should they use to choose the right supplier/partner?
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CAN SOCIAL MEDIA BE OUTSOURCED?
FIRST, SOME CALIBRATION DATA
Years Of Experience
Hou
rs P
er W
eek
“Almost two-thirds or people with 3 or more
years of experience spend 10+ hours a week
doing social media activities”
Years of experience and time commitment
are proportional
IS OUTSOURCING RISINGBECAUSE
TRUST IS DECLINING ?
THE WIDENING TRUST GAP
OR ARE WE MAKINGOUR OWN HOMEWORK?
I tweet Therefore I am
3TRADE-OFFSTO CONSIDER
AUTHENTICVOICE VS CONSISTENT
MESSAGE
MESSAGECONTROL VS CONTROL
FREAK
EMPOWEREMPLOYEES VS UNLEASH
HOUNDS
3TRADE-OFFS
40MINUTES
5EXPERTS
Simon Baptist, European Directories Eric Partaker, Co-Founder ChilangoSeb Provencher, Founder NediumJustin Sanger, Founder JoinHere
Dennis Yu CEO Blitz Local
CAN SOCIAL MEDIA BE OUTSOURCED?
