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06/14/22 Revenue and Ratings Success 1 The Power of Life Radio Network

LRN MEDIA KIT

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Christian Radio Listener Stats, and Radio Affiliates

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Page 1: LRN MEDIA KIT

04/14/23 Revenue and Ratings Success 1

The Power of Life Radio Network

Page 2: LRN MEDIA KIT

04/14/23 Ministry Marketing Success 2

LRN’s Focus There are over 600 Religious stations in

the US. PLUS, over 1400 stations air religious programming each week.

Christian Music is the fastest growing genre of purchased music.

LRN’s goal is to meet the needs of both secular and religious radio with positive content that meets desires of Christian radio with the rigorous standards of secular radio programming.

Additionally we create low cost ways for artists, ministries and events to advertise their products and services to a national audience.

GMA industry review 2005

Gospel Stations had a 57% growth in 25/54 listeners from 2002-2004. (Arbitron, Media Life)

Page 3: LRN MEDIA KIT

04/14/23 Ministry Marketing Success 3

What is Christian Radio?The two most popular forms of Christian

Radio are:• Urban Gospel – demo 18-49 . Includes

24/7 gospel stations, and Sunday mornings on Urban/UAC stations.

• Artists: Yolanda Adams, Kirk Franklin, Fred Hammond, Donnie McClurkin, Mary Mary

• Contemporary Christian – demo 18-49

• Artists: Steven Curtis Chapman, Jaci Velasquez, Jars of Clay, Third Day , Amy Grant

In 2004, Gospel sales were higher than Jazz

and Classical combined. *Nielsen

Page 4: LRN MEDIA KIT

04/14/23 Ministry Marketing Success 4

Who Listens to Christian Radio?Compared to the US population, Gospel

Music Buyers/Listeners are: 30% more likely to be between the ages

of 18-44 22% more likely to be female 35% more likely to be married 45% more likely to have finished college

and 65% more likely to have finished graduate school

51% more likely to have a household of 4 or more

47% more likely to have a household income over $100K

26% more likely to look for a brand name

10% more likely to pay more for quality goods

SimmonsSimmons Research

Page 5: LRN MEDIA KIT

04/14/23 Ministry Marketing Success 5

What is Life Radio Network?

Our current products are:

JOYFULNOYZEJOYFULNOYZE - music that matches the stations 24/7 programming, but the message is all gospel. Partial station list :

• KQXL - UAC – Baton Rouge• WIBT - Top 40 – Charlotte• KFAT - CHR – Anchorage• WGLB - Gospel – Milwaukee

In 2004, Gospel sales were higher than Jazz

and Classical combined. *Nielsen

We create programming that meets the standards of secular radio with We create programming that meets the standards of secular radio with the positive influences of Christian music.the positive influences of Christian music.

We create programming that meets the standards of secular radio with We create programming that meets the standards of secular radio with the positive influences of Christian music.the positive influences of Christian music.

THE HOLY HITLISTTHE HOLY HITLIST - the Hottest Holy Hip Hop show on the planet. Giving stations that don’t usually play gospel, positive programming. Partial station list :

• WVBH - UAC – Benton Harbor• WIBT - Top 40 - Charlotte• WPRF – Gospel - New Orleans• WMNX - Urban - Wilmington

Hear DemosHear Demos

Show infoShow info

Show infoShow info

Page 6: LRN MEDIA KIT

Station Market Format Joyfulnoyze Holy Hit List

KQXL Baton Rouge Urban AC Yes Yes

WGLB Milwaukee REL Yes Yes

WIBT Charlotte Top 40 Yes Yes

WJNI Charleston REL Yes Yes

WJZD Gulfport Urban Yes Yes

WMNX Wilmington Urban Yes

WVBH Benton Harbor Urban AC Yes Yes

WXOK Baton Rouge REL Yes Yes

KIJN Amarillo,TX REL Yes

WPRF New Orleans Gospel Yes

WFAT Anchorage CHR Yes Yes

WFMV Columbia,SC Gospel Yes Yes

WJNZ Grand Rapids Urban AC Yes

WNPZ Knoxville Gospel Yes

WYTT Richmond,VA Urban Yes Yes

WMGO Jackson,MS Gospel Yes Yes

KAVH Greenville,MS Gospel Yes

WNLA Greenwood Gospel Yes

Current Station List (MAY 2oo8)

Page 7: LRN MEDIA KIT

04/14/23 Ministry Marketing Success 7

Why Advertise with Us? Get National reach. Instead of just one station, you are all over the country at one

time. With rates that SAVE you money. Our Shows are currently in 16 Markets each week with 44,500 AQH. (Feb ’08)

You don’t waste money. Instead of mass emails , or print ads, that waste money on people that may not be your target consumer. You are targeting listeners that already like your style of music, and unlike any other forms of media they hear your music when they hear your advertisement. You sell yourself.

Free Access to a Marketing Manager that will assist you in reaching more people about your ministry, product or service. Our management team is made up of leaders in radio programming, national syndication, sales and marketing. Our Managers will work with you and your budget.

Now the question is WHY NOT advertise with us?

Get your marketing quote today: [email protected]

Page 8: LRN MEDIA KIT

PriceChampion Media Group

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