Lowering cholesterol with benecol innovations in Korea

Lowering cholesterol with Benecol innovations in Korea

Olavi Erkinjuntti

Director of Benecol Licensing Business

Seoul, May 2016

11.10.2012 22CONFIDENTIAL – Copyright®Raisio

ContentsIntroduction to Raisio Benecol® innovations: past and futureLotte as Benecol license partner in Korea


(1) Introduction to Raisio

3CONFIDENTIAL – Copyright®Raisio


Raisio Group is based in a city called Raisio in Finland

Raisio has its origins in a grain mill founded 1939

Raisio is a financially strong company with a solid balance sheet

A Public Company with shares listed on NASDAQ OMX Helsinki Ltd since 1989

Turnover over 521 million EUR in 2015

Personnel 1,800 of which 1/5 in Finland

Main products are plant-based foods, value-added feeds, and the Benecol® brand (Plant stanol ester)

Operations in 13 countries and business activities all over the world


(2) Benecol innovations: past & future


In early 1990s Raisio engaged in the pioneering project to improve National Health

High cholesterol was recognized as one of the main risk factors for heart disease

Motivation from North Karelia project

Lead by researcher Ingmar Wester at Raisio, an expert team was assembled to create the first foods that could actively lower cholesterol

Although it was already known that plant sterols could lower cholesterol, there were no good ways to incorporate it in food

Ingmar Wester,Inventor of Benecol®, the unique cholesterol lowering foods


Plant stanol ester invented by Raisio

Launched in Finlandby Raisio

140 products,~30 countries

Profitable

2,45 bn€category

1989 1995 2016

Raisio and the Benecol brand have over 20 years of experience in marketing cholesterol lowering foods.

Source: Benecol ahead of Unilever Pro-activ with bone-heart claims?, Nutra Ingredients, 2014

Raisio’s innovation led to a new functional food category..\..\Benecol_animation_forHCPs_QT_15Mbps_HD.mov

../../Benecol_animation_forHCPs_QT_15Mbps_HD.mov


BENECOL® - PROVEN TO LOWER CHOLESTEROL

Tasty and effective Benecol products

provide fast results and keep cholesterol at lower

level with daily use.


New Benecol innovations continuously enter the global markets


(3) Lotte as Benecol license partner in Korea


Benecol products are sold globally

FINLAND 1995 | UNITED KINGDOM 1999 | IRELAND 1999 | BELGIUM 1999 | LUXEMBOURG 1999 |

UNITED STATES 1999 | POLAND 2002 | UNITED ARAB EMIRATES 2002 | SPAIN 2003 | PORTUGAL 2003 |

SWITZERLAND 2003 | GERMANY 2004 | GREECE 2004 | CHILE 2004 | CYPROS 2007| ICELAND 2004 | MALTA 2006 | ECUADOR 2007

| INDONESIA 2008 | THAILAND 2009 | COLOMBIA 2009 | ROMANIA 2010 | LAOS 2011 | HONG KONG 2013 | THE PHILIPPINES 2013 |

BRAZIL 2014 | SOUTH-KOREA 2015 | CHINA 2015

http://www.benecol.co.kr/


43%22

million people

World Health Organization, Noncommunicable diseases country profiles 2011

KoreaPublic health

concern & business

opportunity


Benecol® in Korea

Plant stanol ester has been approved by KFDA

Lotte launched Benecol products in Korea Q1/2015

Foods & supplementsavailable


Future innovations

Continuous innovation: solutions & productsPublic health & consumption trendsImproving Korean public awareness of cholesterol, heartdisease and solutions to them will be a journey for years ahead

Thank you!