Typical Mistakes Most Entrepreneurs Make
(Me Included)
CEOManuel Delgado
+18 yrs Sales & Marketing B2B Tech with international experience
Run his own IT company (6 yrs)
@manueldelgado
LEADS ORIGINSMaking advertising on Twitter truly effective through Artificial Intelligence
https://www.leadsorigins.com
@leadsorigins
I am just a human being riddled with cognitive biases and
limited by my experience and knowledge.
Just like you, by the way.
Believing that you will never argue with your cofounders
Be Realistic Be a Good Person!!
Choose your Cofounders Wisely Shareholders’ Agreement
Believing that your first idea is THE GOOD ONE
Do not fall in love with your ideas Ask/Listen to the market - Lean Startup
Be ready to pivot
Building your product unbeknownst to the market
Extreme case: paying a third party to build your product
before validation
https://www.cbinsights.com/research-reports/The-20-Reasons-Startups-Fail.pdf
Be Humble Be Agile Be Lean
Thoughtlessly following all customer (and investor, mentor,
etc.) feedback
Apply your expert judgement Test and validate Backlog wisely
Believing that fundraising is compulsory for a startup
Be aware: raising money drains your energy Do you really want them in your board?
Bootstrap to the max, fundraise when you can.
Believing that all startup investors actually invest in
startups
A startup is a temporary organization designed to search for a repeatable and scalable business model
Steve Blank
Be Resilient Investor Discovery Process
Build and Grow your Business
Believing that startup investors make rational decisions
Accept we are all human Communicate effectively
Develop a compelling story
Not being on the lookout for crooks, leeches and
m*th*rf*ck*rs
Don’t walk alone (incubators, meetups…) Get a good startup lawyer Always ask for references
Amateurish cash-flow management
Selling vs. Invoicing vs. Getting Paid MRR <> Cash
Learn some accounting
Not saying NO often enough
Backlog sensibly Establish priorities and constraints
Remain focused
And the list goes on…
Huge dilution for small moneyWicked clauses at too early a stage
Giving away shares like candy…
Not failing fast enough
Thank You
https://www.LeadsOrigins.com
[email protected]+34 607 033 635
@LeadsOrigins