Production company logo

Objective:"To create logo and title for production company, "experienced in advertising, festival organization and documentary filmmaking

Additional information:"Logo must be universal for Russian and American market, be simple and informative. Company type – sole proprietorship or LLC, "headed by Georgiy Molodtsov"

Stage 1. First sketches:

Stage 2. IDEA:""“G” is a first letter of “Georgiy”."It is similar to Power Button sign."Power Button is a symbol of start in modern media industry""

Potential company title: GMFilm, Gfilm (Gdoc, Gfest, Gadv)

Stage 3. Logo market analyze:

Stage 4. Title market analyze:

Results of the analyze: Despite of the fact, that idea G = power "has been used already in several logos (mostly for the companies, connected with electricity and power), it is still fresh for media industry. To emphasize and separate this idea from other logos it must be minimalistic and connected to media industry. For the production company title it is better to be as minimalistic as possible. So, the best option is just “G”

Process:

To  make  the  idea  closer  to  media  industry,  signs  of  “rec”  and  play”  might  be  added  to  separate  main  ac:vi:es  of  the  company.  

Finalization:

Centered  G  power  sign  

No  any  other  :tles  

Rec  and  play  buBons  as  a  separa:on  of  the  main  ac:vi:es  of  the  company  

Another  color