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Logo DesignWhat Makes a Good Logo?
Iconic Logos have 5 important design elements. They are:
1. Describable2. Memorable3. Effective without colour4. Scalable i.e. work when just two
centimetres in size5. Relevant to the industry in
question
Types of Logo
• Wordmark logo – mainly uses text; although, other design elements might be included e.g. Coca-Cola
• Lettermark logo – consists of initials or abbreviations e.g. IBM (Internation Business Machines)
• Brandmark logo – a simple graphic symbol that represents the company in an abstract way e.g. Apple
• A combination mark logo – combines text and a symbol e.g. Hungry Jack’s
Wordmark logos mainly uses text; although, other design elements might be included
1885 version of the logo. The Coca-Cola logo was first advertised in the Atlanta Journal in 1915 and also appeared on the display of Pemberton’s pharmacy.
The Coca-Cola logo was registered as a trademark in 1887 and has since then become the brand’s corporate identity.
Lettermark logo – consists of initials or abbreviations
1924 version of the logo
1948-56 1956
1972
Brandmark logo – a simple graphic symbol that represents the company in an abstract way e.g.
Apple
The first Apple logo 1976
A combination mark logo – combines text and a symbol e.g. Hungry Jack’s
1969 version of the logo
New version of the logo
Which Logo Type to Use?
Wordmark Logo Design • The company is not very well known and you want to
promote the name of the company to a wider audience
Lettermark logo Design • Your company name is already known by some
people, which means you have time to teach consumers to recognise
your logo
Brandmark Logo Design
• You need a distinct symbol to put on your product• Your company name is well know enough that
you can afford to teach people to recognise your logo
A combination mark Logo Design
• Your name is reasonably distinctive but not (yet) a household word.
• You want to include both words and an image in your logo
Task
• View tutorial logo design tutorial• Design poster, web logo, letter head• Explain your design choices