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Designed by New Haircut
Locals LLC
Pitch Deck 2016
High Growth Precision Vertical Farming Startup
Designed by New Haircut
We sell local-grown organic produce to organic food businesses and
consumers to solve the issues of premium pricing and supply shortages by
combining vertical farming and precision agriculture. In this way, we
maximize productivity and allow our customers to tap into a $500 billion
opportunity.
Locals | High Growth Precision Vertical Farming Startup
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Designed by New Haircut
2
In this head-to-head comparison,
35% of respondents chose local, 22% chose organic , and 41%
percent chose both equally. (USDA)
The Problem
Fluctuating Market Conditions
On average, organic foods were
47% more expensive with your
average produce being 60% more
expensive. (Consumer Reports)
Premium Pricing 52 % of the organic companies
reported that a lack of dependable
supply of organic raw materials has
restricted their company from
generating more sales of organic
products. (OTA)
Supply Shortages 1 2
3
Locals | High Growth Precision Vertical Farming Startup
Designed by New Haircut
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Automated decision making system
with a Poka-yoke design
Precision Farming We can grow along side our
customers
Scalability
Making quality locally grown
organic produce the norm
Affordable Quality
Produce We produce more with less
Sustainable
Agriculture
The Solution
About Us
Locals | High Growth Precision Vertical Farming Startup
Designed by New Haircut
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Our System
Carousel Propagation System Decision Supported Sensors Analytical Online Platform
• On Average 4x Reduction In
Growing Times
• Boost In Crop Yields
• Able To Grow In All Conditions
• Able To Grow Diverse Selection Of
Crops
• Year Round Growing
• Boost Competitiveness Through
Efficient Practices
• Improved Decision Making
• Grater Traceability
• Enhance Quality Of Products
• Increase Of Agriculture Data
• Real Time Data Reports
• Educated Data Interpretation
• Analyze And Manipulate Data
• Create Predictive Algorithms
• Collaborative Internal Platform
A more productive food system that
maximize productivity and
decrease cost and external inputs.
Constant observing, measuring
and responding to inter and
intra-field variability in crops.
Allowing Locals farmers real time
analyzing on a interconnected
collaborative platform.
Locals | High Growth Precision Vertical Farming Startup
Designed by New Haircut
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Go To Market Strategy
K e y L o c a t i o n s : Detroit, MI; Middleburg, VA; San Francisco, CA; Washington, DC; Denver, CO;
New York, NY; Philadelphia, PA; Cincinnati, OH; Portland, OR; Chicago, IS;
Providence, RI ; Sacramento, CA; Minneapolis, MN; Boston, MA; Seattle, WA;
Austin, TX
Commercial Routes Partners
Complimentary Brands
Distribution
Suppliers
Industry Leaders
Researching Institutions
B2B / B2C Specialty Stores
Super Stores
Bulk Retailers
Premium Restaurants
Organic Manufactures
Organic Dairy & Meat Farmers
Organic Feed Companies
U-pick Fields
Drive Awareness Value Added Content
Guest Blogging
POS Material
Live Tasting
Communities Locals Markets
Facilitated Events
Locals | High Growth Precision Vertical Farming Startup
Designed by New Haircut
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Mainly regionally based manufactures which market them
self as sustainable, organic, natural , wholesome , or local.
Our Customers
Organic Food Manufactures
Mainly specialty grocery stores,
regionally & locally based
grocery stores , and organic &
natural grocery stores.
Retailers Mainly restaurants which currently
offer organic or locally grown items
on their menu.
Restaurants 1 2
3
Locals | High Growth Precision Vertical Farming Startup
Designed by New Haircut
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Non Premium Pricing
Reliable Supply
Scalability
Diverse Crop Production
Ease Of Adaptability With
Fluctuating Market Condition
Market Leaders
Locals | High Growth Precision Vertical Farming Startup
Designed by New Haircut
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20
40
60
80
100
120
140
2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020
Sa
les
Pe
r B
illio
n
Organic Market Food Sales
Total Organic
Produce Sales
Total Organic Food
Sales
8
Market Opportunity
12% to 15% Annually Growth For The Next Three Years. (OTA)
43% Organic Food Market is Produce. (USDA)
51% Of Families Are Buying More Organic Products Than Last Year. (OTA)
Redefine The Organic
Food Market
Locals | High Growth Precision Vertical Farming Startup
Designed by New Haircut
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500
1000
1500
2000
2500
3000
2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020
Sa
les
Pe
r B
illio
n
Total Food Sales
Total Food Sales
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Disruption Opportunity
76% Of Americans Consumers Who Currently Doesn’t Buy Organic Food Would If Pricing Lower. (Consumer Reports)
Organic Food Represents Only 5% Of Total Food Sales. (USDA)
40% Of Americans Said Organic Food Will Be A Bigger Part Of Their Diet Within One Year(OTA)
Goal: To Capture 7% of
The Total Food Sales By
Year 2019
Locals | High Growth Precision Vertical Farming Startup
Designed by New Haircut
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50
100
150
200
250
300
350
400
450
500
2016 2017 2018 2019 2020
Sa
les
Pe
r M
illio
n
Sales
Net Profit
10
Financial Projections
Growth First
Become Leader In
Organic & Local
Agriculture Industry
Locals | High Growth Precision Vertical Farming Startup
Designed by New Haircut
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The Plan
Awareness
Team
Sales
Partnership
Increase in Regional Awareness
Increase in technical hires
Become Leaders Regionally
Increase In Strategic Partnerships
• Addition Of New Team Members : Full Stack
Developer, Growth Hacking Marketer ,
Sales, New Age Grower
• Training: Developing Internal Talent For
That Strong Culture Fit
• Trade Shows : Natural Food Expo, The Green Festival
Expo , Metro Cooking
• Crowdfunding Campaign
• Pop up U-pick Fields
• Increase Overall Engagement And Organic Followers
• Establish A Partnership For Property Sourcing
• Establish A Partnership For Economical
Support For Locals Increase In Community
Economic & Social Development
• Increase Pre-orders And Letters Of Intend To Include 20
New Clients With An Average Individual Contract
Value Of $50K
• Sell With Smaller System To Local Small Restaurants
1
2
3
4
Locals | High Growth Precision Vertical Farming Startup
Designed by New Haircut
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Our Operational Strategy
Agriculture Company First
Our Mission is Transform the Way Produce is Grown and Distributed Globally!
Shift produce growing to indoor
and covered crops growing
and leave farmland for meat
and dairy farmers.
Increase the supply of organic
feed allowing for organic meat
and dairy farmers to decrease
cost while having reliable feed.
Produce organic non-gmo
seeds with new age growing
capabilities.
Produce Market Feed Market Seed Market
1 2 3
Locals | High Growth Precision Vertical Farming Startup
Social Impact Strategic
Partnerships Growth First
Life Style Take Over
Customer Focused
Robust Learning System
Agriculture Data Retrieval &
Analysis
Diverse Connected Product &
Service Offering
Produce More With Less
Designed by New Haircut
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Our Team
Foodies with a passion for farming, technology and giving back!
8 years of experience in biotechnology, engineering, and
covered crop growing. CEO & COO in two student learning
startups. With goals of solving the global food security
problem in her lifetime.
B.S. Entrepreneurship & Emerging Enterprises
C.S. in Aquaponics
D.P. in Biotechnology
4 years of experience in sales, marketing, and startup .
Cofounder in two social enterprises. With goals of making
a global healthy food system.
B.S. Biology
B.S. English (Creative Writing)
B.S. Global Health
Founder Sales & Marketing Evangelist
Locals | High Growth Precision Vertical Farming Startup
Designed by New Haircut
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Get in Touch
2231 Crystal Drive Suite 1000
Arlington VA 22202
Locals LLC
Locals | High Growth Precision Vertical Farming Startup