1. Live Your Brand orHow to PersonifyYour Business
2. If you own a tanning salon,you are a lovely shade of
mocha
3. If you own a fitness center,you are in great physical
shape.
4. If you own an investment firm, you have invested
wisely.
5. Sometimes this isharder to do
6. Lets say you own aheating & air conditioning
company
7. ...or you own a paint store
8. ...or you are a realtor.
9. The point of living your brand is to showcase, in real time,
the benefits of the product or service you are providing.Sometimes
that proofcan be made visible.
10. If you are a car salesman, you may rotate thevehicles you
drive around town so people get a better sense of the quality of
cars on your lot.
11. If you own a teeth whitening business,you may have a
beautiful white, glowing smile.
12. But there ismore to it than that.
13. There are more ways to show what you dothan merely showing
off your product orshoving your business card in peopleshands or
inserting your companycredo intoeveryconversation.
14. Living your brand starts with knowledge. Knowledgeis one of
thekey factors that sets you apart from yourcompetitors.
15. VIDEO - MALCOLMGLADWELL
16. Lets for a moment take a step backand look at that
statement.What does itreally mean?
17. Is it enough to know how to install cableor repair a
computer?
18. Thats certainly a job requirement... but what else?