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CATHYHACKL .COM
presentedby : Cathy
Hackl
TELL IT LIVE !LIVE VIDEOFOR PUBLICRELATIONS#PRSAICON
Intro
Live Video
Facebook Live
Periscope
YouTube
You Now, Busker
Tools & Tech
Connect
CONTENTOUTLINE
Cathy Hackl here.
I help brands and businesses with live video and
virtual reality strategies.
Clients include Applebee's & Teradata.
I write for VR Scout.
I'm a VR/AR + Live Video influencer.
I'm a Latina tech innovator.
Co-creator of Summit.Live (Periscope Summit).
NICE TOMEET YOU
Live video allows users to broadcast videos directly from their mobile devices to avariety of major social media platforms. Great way topromote a personal or corporate brand and increaseengagement with key audiences.Strategically developed and implemented, live videocan influence the decisions of your target audiencesat a rate that you may not have seen with previoustactics.
LIVEVIDEO: From Chewbaccamom to PhilandoCastile
20% of Facebookers Watching Live Video. (source: Global Web Index)
BY THENUMBERS
90% marketers who say authenticity is the biggest plus oflive video. (source: Rightside)
BY THENUMBERS
FACEBOOKLIVE
Rolled out to everyone in 2016.
Saves videos indefinitely.
FB gives preference to live videos in the algorithm.
Broadcast from mobile or desktop.
Allows you to skip to the most engaging parts.
You can go live from a DJI Drone.
“PR pros should not only be knowledgeable about live video,they should be proficient. Live video empowers brands toeasily become the expert source, build audience and buildcredibility,” ~Lisa Buyer
FACEBOOKLIVE
The rise of live-streaming has been one of the mostimportant trends in the world of social media over the lastyear, and although Meerkat and Periscope launched thistrend into the mainstream, it’s Facebook that has been thereal winner here.
Facebook is paying millions of dollars to publishers andcelebrities so they go live. They are doing a big push forbusiness influencers (CEOs, etc.) to use FB Live.
Ability to schedule live broadcasts (only for verified pagesright now).
Live video pop up when you are on Facebook.
Facebook just launched a TV ad campaign to promoted livevideo among users.
FACEBOOKLIVE
RESOURCES:
Facebook Media + The Live Blogwww.facebook.com/facebookmedia
Facebook Livewww.live.fb.com
Facebook for Business Influencershttp://fb.me/influencersguide
FACEBOOKLIVE
USE CASES: BMC Sofftware
FACEBOOKLIVEUSE CASES: Facebook Careers
Used for HR & Recruiting
FACEBOOKLIVE
USE CASES: Michael Phelps
INSTAGRAMTech media reports that
Instagram seems to be testinglive video in Russia.
PERISCOPEMeerkat started it all, but Periscope brought live video tothe forefront.
Owned by Twitter.
New programs:
- Periscope Producer- Periscope VIP Program
Resources: Periscope's blog on Medium https://medium.com/@periscope
PERISCOPEPeriscope Producer:Is a new way for brands, media organizations and other livevideo creators to broadcast high quality streams fromdevices beyond a phone or tablet.
With Producer, you can stream high-quality live video fromexternal sources, including streaming software, hardwareencoders, and professional cameras, on Periscope andTwitter. Just like any other broadcast on Periscope,viewers can send comments and hearts, and watch live inthe Periscope and Twitter apps as well as on the web atPeriscope.tv.
Some of the world’s most well-known brands arebroadcasting exclusive events, including fashion shows andfilm previews, allowing their audiences to experience themtogether.
Broadcasters interested in creating live video withPeriscope Producer can apply for access att.co/periscopeproducer.
PERISCOPEPeriscope VIP Program:
To recognize some of the top broadcasters who’ve beenessential in helping shape the Periscope community, theapp is rolling out the Periscope VIP Program. As a memberof the VIP Program, you’ll have access to benefits that willhelp you grow your audience, increase your opportunities tocollaborate with other broadcasters, identify you as a VIPbroadcaster and equip you with tools to help you continueto create and share your live experiences. Three badges:bronze, silver and gold. Apply at http://bit.ly/2czg4mz
PERISCOPE
PERISCOPE
TWITTERLIVE
Twitter Live:Transmitting Thursday nightfootball, also deals withBloomberg.
YOUTUBEAnnounced mobile live video at Vidcon. Still hasn't rolledout to masses. There is YouTube Community which couldbe a component.
YOUNOW ,BUSKER
YouNow
YouNow
Busker
U s e a s t r o n g c o n n e c t i o n .S t a b i l i z e .U s e a n e x t e r n a l m i c .P r o m o t e w h e n y o u a r e g o i n gl i v e o r s c h e d u l e a h e a d o ft i m e .M o n i t o r c o m m e n t s .E n g a g e / i n t e r a c t .A s k f o l l o w e r s t o s u b s c r i b e( t h a t w a y t h e y a r e a l e r t e dw h e n y o u g o l i v e ) .G o l i v e . . . o f t e n !T u r n t h e d o n o t d i s t u r bb u t t o n o n y o u r p h o n e o n t ol i m i t d i s t r a c t i o n s .F o r t i m e s w h e n a p r o f e s s i o n a lp r o d u c t i o n i s p r e f e r r e d , u s et h e F a c e b o o k L i v e A P I f o rp u b l i s h i n g l i v e v i d e o o n y o u ro w n o r w i t h a F a c e b o o kp a r t n e r . l i v e . f b . c o m / a p i o ru s e P e r i s c o p e P r o d u c e r . G e t a c c o u n t s v e r i f i e d .
TIPSfor going live
Live webcasting software:
- Wirecast from Telestream
- OBS
- Be ive.TV
- Blue Jeans
Tools:
- Mevo Camera
-Diva Ring Light
-Arkon Mounts
-Rode Lav Mics
- Chat light
- Lumee Case
Enlightened Audiovisual
TOOLS& TECH
THANK YOU &LET 'S CONNECT
Join me in NYC for a hands-on live
video workshop +some VR
Connect with me:@CathyHackl
fb.com.hacklcathy
