Listening brands - is yours a brand that listens? #PublicRelations

THE PR WORKSHOP - YOUR COMMUNICATIONS POWERHOUSE

Are you a ‘listening’ brand?Being on a social platform is great – but how good is your response time?


The social ‘listening’ brands…

Globally, brands are increasingly incorporating social media into their marketing arsenal

Customers find it very easy to look up to your brand handle (twitter) or page (face book) and vent their thoughts on their brand experience

Is YOUR brand a listening brand in social-media?


How are ‘listening’ brands unique?

They are socially present 24/7 in the true sense

Humans monitors the social brand noise every minute

They respond to followers with jet-speed

Among the top 10 listening brands, the #1 responds in 3 minutes, and #10 in 27 minutes


More on listening brands…

24/7 No bureaucracy, when it comes to ownership of a social response

Sense of urgency across functions, in leadership to contain brand ‘noise’

Blue-print in place for a response flow mechanism on social

The response flow does not take more than 30 minutes – at worst


Are you listening?

Having seen some pointers, do you think your brand is listening on social-media

Loads of difference between being social, and listening social

Make your brand a listening brand, else perish

Make your marketing social-listening ready


Thank youAsk us - you how to make you a listening brand

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Listening brands - is yours a brand that listens? #PublicRelations