Linking Positioning and Innovation

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Interaction between researchers and markets has always been chaotic

Research Societal benefit

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Research Societal benefit

On the most basic level, a company’s positioning strategy provides long-term focus

Safety

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Research Societal benefit

Safety inspires and attracts researchers, just as it attracts customers willing to pay for it

Safety

Diverse needs B

asic

rese

arch

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Volvo’s position enables its value chain to translate broad basic research into market value

Diverse needs

Crash avoidance

Bas

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Crash detection Passenger protection

Child protection

Radar Sensors Materials Ergonomics Unexpected Unexpected

Unexpected

More “firsts” to

market

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Research partners, suppliers and in-house R&D teams all share a high-level view of the future

Diverse needs Problem solving

Simplicity

Bas

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Safety

Reliability

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Innovation delivers the Operational Evidence behind the positioning of industry leaders

Innovate to improve reliability

Innovate to solve environmental problems

Innovate to improve safety

Innovate to bring simplicity to life

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