LinkedIn Workshop – “Helping Sales Professionals

to leverage Social Selling for customer acquisition

and retention”

Introduction

According to most recent figures there are 300 million LinkedIn users in over 200 countries

worldwide! 1.25 million are in Ireland, 15million are in the UK, and 9 out of 10 Forbes 500

companies use LinkedIn as part of their sales networking strategy. The good news is 40% of

all LinkedIn members use it on a daily basis.

The Question is ..... Can they find you on LinkedIn - both for your area of expertise and the offering you sell?

The Acid test: - Type what you sell into a LinkedIn search and see if you are listed on

the 1st page of the search results.

If you can't see yourself in the search results ... then you need to go on this workshop.

Fact: Most sellers are accidental LinkedIn users. That is - they found it or fell into it - as

opposed to LinkedIn being part of the plan for sales success. In fact, most sellers are only

using it as a research tool and not leveraging the power of LinkedIn for acquisition and

retention. If fully integrated into your sales prospecting activities, LinkedIn will create better

online networking opportunities that will help shorten your sales cycle and help you win

more business. The Sales Institute is holding a special workshop focussing on LinkedIn for

customer acquisition and retention.

Warning: *This is not a technical training programme - it's 'how to for sales training programme'.

Course Objectives

Participants will learn a series of practical and ethical sales tactics that will help move them

closer to having conversations about potential business opportunities with their LinkedIn

network. This workshop will help you to examine your current LinkedIn sales strategy and

assess whether or not it is sustainable.

Workshop content

How to build a LinkedIn profile that will get noticed and sell your expertise

Networking principles and applying them to LinkedIn

How to best reach out and connect with targets and prospects (and how not to)

Targeting prospects using the Advanced Search and other tools

LinkedIn Groups and how to engage with them and be seen as an expert within the

Groups

Thought leadership as a business development tool

How to write a compelling Blog and utilising LinkedIn to publicise it

Best practice and a recommended weekly LinkedIn regime

To get the maximum value from this workshop, it is also highly recommended that participants bring a laptop/tablet with them to use during the training. Participants should be existing LinkedIn users with an understanding of the basic functionality

Testimonial - Ronan Smith, Online Content Manager, AIB “Some invaluable tips on how to

improve your LinkedIn profile and better utilise the channel for networking and business

acquisition. A professionally presented and organised workshop that may make you rethink

how you use LinkedIn.”

Testimonial - Siobhan Doyle, International Relationship Manager, Danske Bank “Having

attended The Sales Institute LinkedIn for Acquisition & Retention workshop, I would highly

recommend this course to other sales professionals. Having personally set up a LinkedIn

profile I was not leveraging its full potential and thought the course was a great fit for me to

take the opportunity to learn how to give my LinkedIn profile a makeover. The course is very

practical, which gives you a great insight into how to increase your engagement through

your LinkedIn profile, and how to make you stand out from the crowd, which in turn allows

you to sell your expertise without having to leave the office. The workshop is very hands on,

which provided a better learning platform for me.”

DATE: 2nd March 2015 Workshop - 9.00am – 1.00pm Location: Bewley’s Hotel, Ballsbridge, Dublin 4. Cost: Members € 215, non-members € 295

Please note: We will also be providing a photographer to take a professional taken photo for your LinkedIn profile at no charge. To reserve you place, please contact info@salesinstitute.ie by 27th February 2015.