DOMINATING

FOR

FORREAL ESTATE AGENTSPresented by Colin Anstie

CEO of Raging Digital

2016

Why LinkedIn?

LinkedIn has over 433m members, +5m members in Australia. LinkedIn counts executives from all 2016 Fortune 500 companies as members LinkedIn remains the top social media site for business executives (directors and above)

How active are LinkedIn members?» 35% of LinkedIn members log-in every day.» 67% log-in at least a few times per week.» 12th Most Visited website on the planet» Average Income of $109, 000» Data compiled from more than 5,000

companies found LinkedIn produced 277 percent more leads than Facebook and Twitter. That’s not to say you shouldn’t use those platforms to generate real estate leads, but it does mean you need an active presence on LinkedIn.

» LinkedIn is a powerful tool for making business connections, generating real estate listings, sourcing investors, connecting with property developers, qualified leads, job searching, hiring and company research.

Why use LinkedIn?

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Step 1: Pimp Your LinkedIn Profile

https://www.linkedin.com/in/petertaliangis http://www.linkedin.com/in/stanrelihan

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The photo is the first impression that

someone is going to have of you and the

only image that represents who you

are.

DOUse a recent profile

picture (a photo taken within the last two

years).

DON’TUse grainy, pixelated

or out of focus photos.-

Use party photos or inappropriate

settings.

PersonalRichard Achee

Bryan Frew

CompaniesHewlett-Packard

Lenovo

sample profiles

Step 1: LinkedIn Profile - Photo

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Step 1: LinkedIn Profile - Headline

Option 1: Title and Company | Keyword 1 | Keyword 2 | Keyword 3Option 2: Keyword 1 | Keyword 2 | Keyword 3 | Keyword 4 | Keyword 5Option 3: Narrative on your skills, expertise, vision or role

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Step 1: LinkedIn Profile – Contact Details

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Step 1: LinkedIn Profile - SummaryWrite a paragraph that starts by calling out your targets by their job titles, and address your prospects’ key pain points, in descriptive language. Demonstrate your understanding of their line of work, their industry, and their challenges.

Write 3-4 sentences that establish your expertise and experience that can help within the context of your target’s pain points. If feasible, be specific on their job titles, industries, and locations. Elaborate on how you’ve helped clients in the past.

Write 3-4 sentences that identify the company you work for, the positioning statement of the company, and the how the company can help within the context of the prospects’ business issues. Reinforce how your organisation’s expertise has assisted clients achieve their business goals.

Write 1-2 sentences to conclude your summary with a call to action. Ask targets to contact you via phone or email.

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Step 1: LinkedIn Profile - Experience

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You can feature rich recommendations in your LinkedIn profile from clients and business partners.

Step 1: LinkedIn Profile - Recommendations

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Step 2: Sniper your Prospects

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Step 2: Sniper your Prospects – High Net Worth

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Step 2: Sniper your Prospects - Commercial

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Step 2: Sniper your Prospects - GEOCON

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Step 3: Connect with your Prospects

“Hi Peter, Hope you’re well. I came across your profile and noticed you’re the General Manager at GEOCON Group. I also noticed we are mutually connected to Antony Arena and Glenn Keys. I'm a leading real estate agent in Gungahlin with McGrath , be great to connect.

Regards, Adam

“Hi [FIRST NAME], Hope you’re well. I came across your profile and noticed your [[JOB FUNCTION] [LEADERSHIP]] role at [COMPANY]. I also noticed we are mutually connected to [CONNECTED NAME] [and [CONNECTED NAME]]. I'm a specialist in [SOCIAL SELLER’S VALUE PROPOSITIONS]. I’d like to connect on LinkedIn. Regards, [SOCIAL SELLER FIRST NAME]

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Step 4: Share Content – Be the Expert

My favorite concept in real estate is owning the story around a home and the city or town around it. Where social media comes into play is that you can

easily craft daily content about a home and the 10-20 mile radius around the area where you plan to sell property. If you want to win on social, you should also be putting out content to make potential buyers romantic about the local

amenities since people often pick where to live based on utility (ie. convenience, commute time, school districts).

Content Planning InspirationWhat are the most frequently asked questions your customers ask?

What is the story behind your new product or service?

What is a statistic about your customer base?

What is the biggest misconception people make about your company?

What is a hard truth your customers need to hear?

What is your opinion about where your industry is headed?

What are the biggest myths in your industry?

Who are the people that work with your company and how did they come to be with you?

Write about legislation changes that might impact your industry

What do your customers need to know to make good purchasing decisions?

What are the first 3 things someone needs to become an expert in your field?

What is a lesson you learned in the last year?

What is the story behind the founding of your company?

What is a customer success story that you can share?

Write an open letter to....

How did your company get its name?

What is a day in the life of your company like?

Provide a checklist relevant to something your customers might do.

What is a complete how to that will guide customers through an important lesson?

Who is an industry leader that you could profile/interview?

What would you add to someone else's article? What did they miss?

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My favourite concept in real estate is owning the story around a home and the city or town around it. Where social media comes into play is that you can easily craft daily content about a home and the 10km radius around the area where you plan to sell property. If you want to win on social, you should also be putting out content to make potential buyers romantic about the local amenities since people often pick where to live based on utility (ie. convenience, commute time, schools).

More Content Planning Inspiration

What is the best suggestion you've had from a customer?

What was the biggest challenge your company had in the last year?

Project forward - where will your industry be in 5 years? Make a prediction?

What is a quote that applies to your business/industry?

What 10 customers, peers, staff could you ask a single question of and create a wrap up article on?

Sum up the year that was.

What is the most innovative use you've seen for one of your products?

What two products could you compare and contrast?

Review a book your customers should read

Who is a customer you could profile/interview?

What is a hot discussion/debate that happened in your company recently that you could recap or involve your readers in?

Review a tool, product or service relevant to your customers

Write up a talk or presentation you gave

What is the history of your industry - from inception to today.

Record a conversation your team is having (podcast or video)What is your biggest passion?

Create an award for your industry What are the biggest secrets about your industry?

What is your biggest passion?

What mistakes have you made and what did you learn?

Provide a wrap up of must read/follow blogs and/or social media accounts in your industry

Review a tool, product or service relevant to your customers

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Do not use articles written by a competitor, or articles that support or promote competitors. Mentions of other brands are fine, but they need to position the Corporate Brand of that Social Seller within the brands mentioned.

The content must build demand for the Social Sellers products or services. It must provide expertise, insight, or add value to the industry/category that the Social Seller works within.

DEMAND

Content Marketing / Best practice content

Ensure there is 1 or more insights within the content. Ask yourself what value, opinion, perspective, interpretation or angle can you bring to the piece? How can you prove you are an expert to your prospects? How can you prove you are a thought-leader?

INSIGHT

COMPETITORS

Articles should be fact-led, humble, not salesy, promotional, arrogant, domineering or offensive. All articles need to be ‘Disney-like’ in their impact on customers, they need to leave a smile on the face of the customer.

TONE

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Step 4: Share Content – Be the Expert

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Step 4: Share Content – Be the Expert

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Step 4: Share Content – Be the Expert

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Step 5: Convert Leads“Hi Peter,

Hope you're well. We've been connected on LinkedIn for some time now, so I thought I'd get in contact.

By the way, I read your market update in the June Canberra Weekly of your developments– loved your insight on the apartment market.

Not sure if you're aware, but I work for McGrath Gungahlin, and I am looking to help developers sell their properties faster.

I’m aware that you are the GM at GEOCON, so I was wondering whether you'd be interested in meeting over a coffee on Tuesday or Wednesday morning next week at The Coffee Club Gungahlin?

It would be great to hear more about your insight into the apartment market, the changes around Gungahlin and where we might be able to work together.

Look forward to hearing from you

Best wishes,Adam0457766812

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Thank you and Questions

Let’s stay connected• LinkedIn: Colin Anstie• Twitter: @colinanstie