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LinkedIn is growing as a great professional networking tool, a way to communicate with clients and colleagues, and share your expertise. This session will show beginners how to get started and set up a LinkedIn account, but also how to effectively use to communicate with clients, colleagues, and prospective employers. The intended audience is someone who wants to learn more about LinkedIn and is open to adapting to the latest trends in technology.
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©2012 Price Consulting Groupwww.thepriceconsultinggroup.com
252.622.8119
Basics
Dr. Kella B. Price, SPHR, CPLPPrice Consulting Group
Outline
• Why Linkedin?• Getting started• Connections• Recommendations• Profile• Discussions and groups
Why Linkedin?
• Connections• Showcase profile• Add credibility/reputation
©2012 Price Consulting Groupwww.thepriceconsultinggroup.com
252.622.8119
Profile
• Headshot• Headline• Location• Industry
Profile Basics
• Summary• Experience• Languages• Skills and Expertise• Education• Websites• Interests• Groups• Honors and Awards• Contact for…
Profile Basics
• Summary• Experience• Languages• Skills and Expertise• Education• Websites• Interests• Groups• Honors and Awards• Contact for…
Profile Basics
• Summary• Experience• Languages• Skills and Expertise• Education• Websites• Interests• Groups• Honors and Awards• Contact for…
Profile Basics
DON’T:• Exclude job
experiences• Exaggerate or be
dishonest
DO:• Show results• Be specific• Keep updated• List blogs,
Facebook, company website
• Get recommendations
Add Connections
• Search Options– Email address book– Company Name – Dump your address book – Advanced Search
• Invitations and contact settings
Add Connections
• Search Options– Email address book– Colleagues– Alumni – People you may know
Search for Connections
• People• Company
©2012 Price Consulting Groupwww.thepriceconsultinggroup.com
252.622.8119
Managing Connections
• New colleagues• Contacts from suppliers• People you meet at professional events• Alumni• New contacts added by your current contacts• Stay in touch• Search for new contacts periodically• Provide mutually beneficial connections for others
©2012 Price Consulting Groupwww.thepriceconsultinggroup.com
252.622.8119
Recommendations
New jobs, new clients
Recommendations
Satisfied clients
• Boost reputation• Complete your profile• Can repurpose
recommendations• Best if not reciprocal
Alert!
• Professional• Updated• Active• Establish rapport with
connections• Don’t be a leech
©2012 Price Consulting Groupwww.thepriceconsultinggroup.com
252.622.8119
Groups
• Find groups – think clients, not just colleagues• “Groups you may like”
• Participate regularly in discussions• Use job boards• Invite others to job• Ask and answer questions
©2012 Price Consulting Groupwww.thepriceconsultinggroup.com
252.622.8119
Job search
• Look at group job and job discussion boards• Conduct a “search”
©2012 Price Consulting Groupwww.thepriceconsultinggroup.com
252.622.8119
Applications
• Twitter• Polls• BlogLink or WordPress• Slideshare presentations• My Travel• Events• Portfolio
©2012 Price Consulting Groupwww.thepriceconsultinggroup.com
252.622.8119
Overlapping social platforms
• Facebook• Twitter• Blogs/website
©2012 Price Consulting Groupwww.thepriceconsultinggroup.com
252.622.8119
Promote
• URL to profile in comments from websites• URL on Twitter• Share with other networks• Make part of bio• Add to email signature
Summary
• Why Linkedin?• Getting started• Connections• Recommendations• Profile• Discussions and groups
©2012 Price Consulting Groupwww.thepriceconsultinggroup.com
252.622.8119
Thank you!What are your questions?
Dr. Kella B. Price, SPHR, CPLPPrice Consulting Group
