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Linked Data and the future of publishing
David Wood28 November 2011
Wolters Kluwer GPO Webinarhttp://purl.org/net/prototypo/led-publisher
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Pop Quiz
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Innovators Dilemma
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Use Cases
BBC
O’Reilly Media
Manning
Best Buy
Elsevier
Microsoft
Borders
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“BBC Music takes the approach that theWeb itself is its content management system.
[BBC] editors directly contribute to Musicbrainz and Wikipedia.”
-- Tom Scott, BBC
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We’ve Seen This Before
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Early experiments with XML, XQuery for e-book publishing.
Moved via "ruthless pragmatism" to RDF, SPARQL.
Now selling hundreds of thousands of e-books (>$4M per annum).
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Ignored thumb rule "never compete with your channel".
Direct sales now ~60% of total.
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store name
address
phone
geo
hours
services
ratings
events
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58% of Americans research online before they buy.
Why?
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30% increase in organic search results15% increase in click-through rate (CTR)
The impact:
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Paid search
100%
90%
80%
70%
60%
50%
40%
30%0% 10% 20% 30% 40% 50% 60%
House email
SEO
Marketers Reporting “Great” Return on Investment
Usa
ge >
>>
Banners, buttons
Text-link ads
Affiliate MarketingBehavioraltargetingContextual
targeting
Pop-ups/pop-unders
Rich media/video
Rented emaillists
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• SciVerse integrates existing holdings for coordinated search.• Clinical Decision Support providing “actionable clinical content”. • Both using Linked Data approaches.
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Credit: Bradley P. Allen, Elsevier LabsMonday, November 21, 11
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Consistently late to rapidly changing markets (music, electronics, cafés, e-books)
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Right Way Wrong Way
BBC“curate the Web”
Microsoft“Go it Alone”
O'Reilly“Content Reuse”
Borders“Adapt Late”
Manning“Adapt Early”
Best Buy“Success via Experiment”
Elsevier“data Integration”
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Where the Web has been,
the enterprise is going
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Linked Data and the future of publishing
David [email protected]
+1.540.538.9137@prototypo
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